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Reliance Consumer Products partners with Ajith Kumar Racing
Supporting Made-in-India initiatives is a core pillar of RCPL’s philosophy, and this partnership reinforces that commitment.
Supporting Made-in-India initiatives is a core pillar of RCPL’s philosophy, and this partnership reinforces that commitment.
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has announced its partnership with Ajith Kumar Racing, one of India’s most promising motorsport teams. As part of this collaboration, Campa Energy, RCPL’s flagship energy drink brand, will serve as the Official Energy Partner of the team.
Supporting Made-in-India initiatives is a core pillar of RCPL’s philosophy, and this partnership reinforces that commitment. It also reflects RCPL’s mission of offering best-quality global products at affordable prices, while fostering Indian talent and ambition on international platforms.
The association celebrates the spirit of determination, endurance, and performance — values shared by both Campa Energy and Ajith Kumar Racing. Embodying the never-give-up attitude of today’s youth, Campa Energy will power the team’s pursuit of excellence on the global racing circuit, providing the boost that fuels fearless achievers.
Ajith Kumar Racing was founded by acclaimed actor, racer and Padma awardee Ajith Kumar. It is a professional motorsport team established in 2024, competing in premier international racing championships. The team secured a remarkable P3 overall finish in its debut year at the 2025 Creventic 24H European Endurance Championship. With a vision to put India on the global motorsport map, Ajith Kumar Racing aims to elevate Indian motorsport to international standards through world-class performance, discipline, and teamwork.
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), is on a mission to empower the everyday life of consumers. RCPL is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today’s consumer.
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