Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Biz Moves: Mullen Lintas, FoxyMoron and Fruitbowl Digital
Keep up with all the key business wins and account movements.
Blue Star plans to leverage Kinnect's experience in digital domains to drive their campaigns with the use of new-age mediums. (Representative image via Unsplash)
A round-up of the agencies who have scored new clients and big business. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.
Mullen Lintas and Marico’s Saffola Honey and Saffola Soya
Creative agency of the MullenLowe Lintas Group, Mullen Lintas has won the creative mandate of Marico’s Saffola Honey and Saffola Soya. The mandate, which was won following a multi-agency pitch, will see the agency’s Mumbai office handle the creative duties of Saffola Gold, Saffola Oats (Masala & Plain), Saffola Oodles, Saffola Honey and Saffola Soya.
FoxyMoron and Orion Nutritionals
Full-funnel digital creative and performance agency under the Zoo Media Network, FoxyMoron has bagged the creative business of confectionery brand Orion. The mandate which was won following a multi-agency pitch will be handled by the agency’s Gurgaon office.
Fruitbowl Digital and IndiGG
Full service media interactive agency Fruitbowl Digital has won the creative communications mandate for IndiGG, a Web3 gaming Decentralised Autonomous Organization (DAO). The mandate of the agency involves developing a holistic communication strategy, to promote the expanding Web3 gaming ecosystem and elevate the gaming culture.
Compiled by Kashmeera Sambamurthy
Trump calls for Intel CEO's ouster amid national security concerns over China ties
Donald Trump demanded Intel CEO Lip-Bu Tan resign over alleged ties to Chinese firms. Amid national security concerns, Tan's leadership faces scrutiny as Intel undergoes restructuring and relies on U.S. federal funding.