Digital
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Bata’s Anand Narang steps down; joins Vedant Fashions as chief marketing and digital officer
Anand Narang led the transformation of Bata and drove digital and e-commerce growth.
Anand Narang started his career at Bharti Airtel, and went on to work across Comverse, Nokia UK, Huawei and Reliance Jio Infocomm.
Anand Narang, who served as the vice president - marketing and customer experience, has quit the company to join Vedant Fashions as chief marketing and digital officer.
Narang drove omnichannel revenue, profit and brand-building for ecommerce (B2C and B2B marketplaces, home delivery, own D2C website), 2000 Bata and Hush Puppies retail and franchise stores and Shop in shops and 25K multi-brand outlets in distribution channel across India.
He led the transformation of Bata, drove digital and e-commerce growth, created omnichannel experiences, and repositioned Bata as a digital-savvy and fashion brand. Narang started his career at Bharti Airtel, and went on to work across Comverse, Nokia UK, Huawei and Reliance Jio Infocomm. He holds a masters in business administration specialising in marketing and international business from Management Development Institute.
SPOTLIGHT
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