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advertising

  • Amid AI upheaval, advertising leaders seek balance between talent and technology

  • No Small Feat: Building a ratings agency in India cost upwards of Rs 1,000 crore

STORY OF THE DAY

Adcounty Media lists at 53% premium, debuts at Rs 130 on BSE SME

Adcounty Media IPO: The issue was opened for opened for bidding from June 27, 2025 to July 1, and the price band was set at Rs 80 to Rs 85 per share, with a face value of Rs 10

  • Advertisers on X’s hashtag ban and vertical ad pricing: Inward focus could trigger lower ad spends

  • Zee Entertainment aims to boost ad revenue with digital push

Featured

QUANTUM-BRIEF

India's AdEx likely to increase by 7.8% to Rs 1.37 lakh crore in 2025: Magna

QUANTUM-BRIEF

The trio of video, social and retail to lead India’s adex growth in 2025: MAGNA

QUANTUM-BRIEF

Digital ads extend lead over traditional media, set to hit Rs 728 billion in 2025: MAGNA

QUANTUM-BRIEF

Search ad revenue in India to hit Rs 20,538 crore in 2025, holding 15% share of total adex: MAGNA

QUANTUM-BRIEF

Life Insurers launch Rs 450 crore pan-India awareness campaign

QUANTUM-BRIEF

When Ramesh-Suresh became synonymous with Cadbury 5 Star

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Digital adex now accounts for over 55% of India’s M&E spend: MIB's Sanjay Jaju at Storyboard18 DES 2025

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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