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    advertising

    • Kisha Gupta at STS Bengaluru.

      Infosys Elevates Kisha Gupta to Global Head of Brand

    • From HUL to Nestlé, legacy FMCG firms recast their heritage brands for a premium era

    STORY OF THE DAY

    When AI entered advertising and tested the limits of human connection

    This image is AI generated

    • Why 2025 was the year marketing stopped treating AI as a toy

    • Inside the Pitch Room: How Consultants Are Reshaping India’s Advertising Pitch Process

    Featured

    Digital

    How to verify AI-generated images and videos with Google’s Gemini tool

    How it Works

    How Christmas became big business — and why Coca-Cola still owns the season

    How it Works

    Explained: Why Apple Stores Don’t Feel Like Stores — and Why You End Up Buying Anyway

    Advertising

    Indian Advertising in 2025: A Year of Mergers, Mandates and Reset

    How it Works

    Explained: Why Ordering at McDonald’s Is Designed to Make You Stop Thinking

    Brand Makers

    Instagram’s discovery problem for Indian minors | India’s middle-class housing squeeze | Influencers who drove controversies in 2025

    More from Storyboard18

    Digital

    Italy orders Meta to suspend WhatsApp terms blocking rival AI chatbots

    Brand Marketing

    Hyundai to recall over 51,000 vehicles in US over fire risk: NHTSA

    Trending News

    India’s travel boom widens in 2025 as pilgrimages and tier-2 cities drive growth: Paytm

    Brand Makers

    From Dharmendra to Piyush Pandey: The Cultural Icons India Lost Across Film, Media and Advertising

    How it Works

    India’s entry-level hiring shifts as AI pushes faster learning curve: TeamLease

    Brand Marketing

    Goldman Sachs CEO says hiring is about being smart enough, not the smartest

    Digital

    Mozilla to add ‘AI kill switch’ to Firefox after user backlash over AI integration

    Brand Makers

    US plans major revamp of H-1B lottery with wage-based weighting

    POPULAR

    TEXT

    From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

    TEXT

    Prasoon Joshi on Advertising, Vulnerability and Creativity at AAAI Awards

    TEXT

    “Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead

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    about us

    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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