'Don’t want to be a small client in a very large agency': Timex Group MD
Orient Electric CMO: Digital spends tripled, set to hit 60% of marketing budget in 2 years
Personalization is a $2 trillion goldmine waiting to be tapped, yet many brands struggle to fully harness its power. In a candid chat with Storyboard18, BCG’s Mark Abraham and Aarav Singhal unpack the opportunities, hurdles, and AI-driven future of hyper-personalized marketing.
BSC's Shantanu Deshpande on betting big on "Make in India" for sustainable grooming's future
Nalanda, love letters, Ratan Tata: Ideas and ideals intersect at Storyboard18 Delhi Literature Festival
