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    agency news

    • Spotify India turns profitable in FY25 as subscriptions surge and marketing costs shrink

      Spotify India turns profitable in FY25 as subscriptions surge and marketing costs shrink

    • Unilever CMGO Esi Eggleston Bracey to depart; Leandro Barreto to assume expanded marketing remit

    STORY OF THE DAY

    IndiGo under antitrust review after widespread flight cancellations

    IndiGo, widely known for its punctuality, has apologised for the cancellations and described the episode as a blemish on its operational record.

    • Ankur Warikoo opens up about layoffs, guilt and the darkest phase of his career

    • Zara turns to AI-generated model imagery, signalling shift in fashion photography

    Featured

    Brand Makers

    Satya Nadella urges Microsoft leaders to commit fully to AI amid major strategic shift

    How it Works

    Sony clinches majority control of Peanuts in $457 million Snoopy deal

    Brand Makers

    Prasoon Joshi and the business of feeling: How one creative leader shaped Indian advertising

    Trending News

    KKR explores minority stake sale as IPL franchise dealmaking gathers pace

    Gaming

    ED seizes Lamborghini, other luxury cars linked to UP YouTuber in illegal betting probe

    Brand Makers

    Obama’s year-end tradition continues as he shares top books, films and tracks of 2025; here's full list

    More from Storyboard18

    How it Works

    Explained: What the Oscars-YouTube deal means for global entertainment, TV and streaming

    Brand Makers

    Meta AI chief Alexandr Wang flags concerns over Mark Zuckerberg’s 'micromanagement'

    Digital

    ChatGPT opens an in-app app store and invites developers to submit tools

    Digital

    TikTok signs deal to divest U.S. operations to American-controlled joint venture

    Digital

    ChatGPT mobile app crosses $3 billion in consumer spending worldwide

    Advertising

    From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

    Digital

    Amazon emerges as largest digital advertiser in Jan–Sep 2025, followed by Flipkart and HUL: TAM

    Television

    Tata Play vs Culver Max: TDSAT lets interim relief continue, final hearing in February 2026

    POPULAR

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    Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work

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    Adland’s Eastward shift: India powers growth for WPP, Publicis, Havas and Omnicom amid global slowdown

    TEXT

    HUL’s entry into Esports opens door for FMCG majors to tap India’s expanding gaming audience

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    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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