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    brand makers

    • Mohanty expects 2026 to bring even sharper fragmentation of media and choice. There will be far more AI across content and advertising, making it harder for consumers to distinguish what is real, credible or safe. As a result, familiarity and trust will become central themes for brands next year.

      India's marketing reset: Data rules, AI, and rural blind spots demand a fundamental rethink, says Kantar's Soumya Mohanty

    • TV Today finds new buyer for Ishq FM, seals MoU with Abhijit Realtors after CCAMPL exit

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    Despite pollution concerns, NCR’s new corridors outpace legacy hubs with 52,000+ luxury launches in 2 years

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    • HP to cut up to 6,000 jobs by 2028 as it accelerates AI-driven transformation

    • Asian Paints partners with BCCI | Omnicom–IPG merger set to reshape global advertising | Air India settles 95% June crash claims

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