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latest-news
Brand Marketing
inDrive announces Vikrant Massey as its brand ambassador
How it Works
Disney Star surpasses 50 crore mark in audience reach for Tata IPL 2024
Advertising
MediBuddy's Mother’s Day campaign #MaaKiSehat celebrates moms as eternal caregivers
Brand Marketing
Australian avocados enter Indian market with Brett Lee as ambassador
Brand Makers
L&T elevates R Shankar Raman to president role
Brand Marketing
Oakley launches new campaign with Rohit Sharma
Brand Marketing
Sony Entertainment Talent Ventures India and Natekar Sports and Gaming announce 'World Pickleball League'
Brand Marketing
Zomato rolls out photo cakes on the back of Mother's Day
Brand Makers
Dentsu appoints Abhinay Bhasin as senior vice president - product and technology
Brand Marketing
GT Force makes strategic comeback, eyes pan India expansion with special attention to eastern region
Brand Marketing
BARC Ratings: CNN-News18 leads with over 50 percent market share during election season
Advertising
Swiss watchmaker Movado partners with Sidharth Malhotra
Brand Marketing
Hero Vired rolls out ‘A Letter to my Child’ on the occasion of Mother's Day
Advertising
Prega News launches new video campaign #LetThemDecide
How it Works
Truecaller's global ad revenue increases by 5 percent during the IPL cricket season
Brand Makers
Metro Brands appoints Meenakshi Samantaray as head of marketing
How it Works
Disney and Warner Bros. to team up: Streaming bundle to challenge Netflix and Amazon
Brand Makers
Arré Studios appoints Namit Sharma as CEO
Brand Makers
Ipsos Strategy3 appoints Rajashree Ivaturi as partner
Quantum Brief
Reliance-Disney merger likely to close by first half of 2025
Brand Marketing
BIBA launches mother’s day campaign: “Kuch nahi” collection for mothers
How it Works
Adobe launches Acrobat AI assistant for enterprise customers
How it Works
75 percent people use AI at work: Report
How it Works
HT Media reports net loss to Rs 31 lakh in the fourth quarter
Advertising
L&K Saatchi & Saatchi releases 'Cooling Tomorrow Together' campaign for SRF Floron AC Gas
Brand Marketing
Zoomcar hosts earn $4 million in Q3 of 2023
Brand Makers
91 percent believe fake news affects voting, yet many share unauthenticated news: Survey
How it Works
Patanjali misleading ad fiasco: Are celebrity endorsements about to get real?
Brand Marketing
Volkswagen India introduces community centric initiative ‘Volkswagen Experiences’
Special Coverage
The growth of programmatic advertising in India
Interviews
Greenply's Sanidhya Mittal on leveraging IPL, partnership with Lucknow Super Giants and more
Brand Makers
Leo Burnett India elevates Vikram Pandey and Sachin Kamble as chief creative officers
Brand Marketing
Omnicom announces expansion in India with four state-of-the-art centers of excellence
Advertising
How to make a winning pitch: Your input defines your output, says 22feet Tribal Worldwide's Shikha Davessar
How it Works
Indian influencers Niharika NM and Chef Sanjyot Keer to attend Cannes Film Festival
Brand Makers
Scam alert! Fake ads impersonating Palki Sharma of Firstpost
Digital
600 million Indian consumers embrace the open internet: Trade Desk
How it Works
Zomato unveils India's first crowd-supported weather infrastructure
Advertising
XYXX launches new campaign featuring brand ambassador and investor KL Rahul
Advertising
Parksons Cartamundi unveils new digital film "Asli Fan Khelta Hai!"