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Brand Makers

Rest, Recharge, Reinvent: Kia India’s Shakti Upadhyay on the power of pause

Gaming

Tamil Nadu govt targets TNPL over surrogate ads by offshore betting platforms, RMG industry applauds

Special Coverage

India's digital playbook expands: Jayant Chaudhary joins Storyboard18's Digital Entertainment Summit

Brand Makers

Jayesh Ranjan to attend Storyboard18's Digital Entertainment Summit 2025

How it Works

Why your SMS now looks like a code: TRAI's new message format, explained

Brand Makers

Bookstrapping: Consumed by Saabira Chaudhuri

Brand Makers

Sun Pharma appoints Kirti Ganorkar as the Managing Director

Advertising

FMCG 2024 adex wrap: HUL, Dabur, Godrej scaled back ad expenses, Marico sees 35% jump in Q4 FY25

How it Works

Govt warns news channels against live telecast of anti-terror ops in Jammu

Special Coverage

Tata Sons chairman on Air India crash | Prasar Bharti against fraud email | IndiGo, SpiceJet, Akasa Air rally

Digital

Google’s AI Overviews falsely link Airbus to Air India crash; company responds

Special Coverage

Karnataka HC grants interim bail to RCB marketing head in stampede case

Brand Makers

Inside Zuckerberg’s AI gambit: Superintelligence, nine-figure salaries, and a team of 50

How it Works

With AI push, Alphabet, Amazon and Meta together to acquire 54.7% of global ad market: WARC

Brand Makers

PM Modi visits Air India crash site in Ahmedabad

Brand Makers

RBI extends Yes Bank's MD & CEO Prashant Kumar's tenure by six months

Advertising

France plans to ban ads for Chinese fast fashion giants Shein, Temu

Digital

IndiGo, SpiceJet, Akasa Air rally behind Air India after Ahmedabad plane crash

Brand Makers

AstraZeneca India names Praveen Rao Akkinepally as MD

Advertising

Print ad goes viral after Air India plane crash in Ahmedabad

Advertising

Amazon doubles Prime Video ad load to 4–6 minutes per hour

Brand Marketing

Burger Singh gets interim relief in trademark dispute against ex-franchisee

How it Works

Luxury brands tap women’s sports as global interest in women’s sports surges to 50%: Nielsen

Brand Makers

Scale AI's Alexandr Wang to join Meta's superintelligence mission; Jason Dorege to be interim CEO of startup

Digital

France to ban social media for under-15 soon, Says Macron

How it Works

Global Google outage disrupts Gmail, Spotify, Discord; services restored

Special Coverage

Nita and Mukesh Ambani mourn victims of devastating Air India crash in Ahmedabad

How it Works

Prasar Bharati warns public against fraudulent email account misrepresenting Content Sourcing Division

Agency News

After year-long pause, BMC set to greenlight new hoardings: Bright Outdoor Media

Brand Marketing

Mast or Meh: Father’s Day feels - Who nailed it - Instamart, VIDA, or Atlys?

Television

No enmity with Sony, not influencing advertisers or media agencies: Tata Play's Harit Nagpal

Special Coverage

Air India’s flight path forward: A test of legacy and leadership

Special Coverage

Air India Crash: British passenger's final Instagram video surfaces

Brand Makers

Shalimar Paints' Varun Malik joins Timex Group as General Manager - Marketing

Brand Makers

WPP Media appoints Caroline Foster Kenny and Stephanie Prager as Global Client President

Special Coverage

Air India crash: Tata Sons Chairman N. Chandrasekaran says, ‘Worst day of my professional career’

Special Coverage

Tata Group pledges Rs1 Crore to families of Air India crash victims in Ahmedabad

How it Works

Bombay HC denies TikTok's plea for 'well-known' trademark status 

Brand Marketing

Pocket FM brings global influencers to get their ears cleaned on the streets of India

Special Coverage

PM condoles Air India plane crash | Air India 'goes dark' on social media | Meta's new AI edit

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Advertising

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

Agency News

We will continue acquisition-led strategy in India: Havas Chairman and CEO Yannick Bolloré

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Advertising

Meta’s policy shift could spark 30% surge in RMG ad spending in India

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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