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HOW IT WORKS

Unpack the big news, trends and shifts in the marketing ecosystem

  • Digital drives future, TV still steers wheel for auto brands: TAM

  • Eureka Forbes raises ad spend by 25% to Rs 259.5 cr in FY25

STORY OF THE DAY

India may discourage film shooting, destination weddings in Turkiye, Azerbaijan amid Indo-Pak tensions

India’s trade ties with the two countries are already under review. In the April–February period of 2024–25, India exported goods worth USD 5.2 billion to Turkiye and USD 86.07 million to Azerbaijan.

  • Indians boycott travel to Turkey, Azerbaijan amid Indo-Pak tensions, cancellations surge 250% on MakeMyTrip

  • Pernod Ricard barred again, Delhi rejects liquor licence for third year

Featured

QUANTUM-BRIEF

'India doing very well, increase manufacturing in America': Donald Trump tells Apple CEO Tim Cook

QUANTUM-BRIEF

Govt cracks down on ecomm platforms over sale of Pakistani flags; CCPA issues notices

QUANTUM-BRIEF

TCS ranked among Top 50 most valuable global brands by Kantar BrandZ 2025

QUANTUM-BRIEF

Ecommerce sector to see 7% wage growth for blue-collar workers: Deloitte report

QUANTUM-BRIEF

Indian film bodies declare boycott of Turkey over Pro-Pakistan stance amid rising tensions

QUANTUM-BRIEF

Amazon cuts 100 jobs in devices and streaming unit

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CAIT urges ban on sale of Pakistani flags, merchandise on e-commerce platforms

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#BoycottTurkey trends on social media amid India-Pakistan tensions

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E-commerce adoption soars in India's smaller cities, to reach 65% share by 2030: Anarock report

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IPO-bound Flipkart sees multiple leadership exits in past 3 months

Brand Makers

Virat Kohli’s grand property portfolio: Inside the cricketer’s real estate empire

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Nissan to cut around 20,000 jobs, to reduce global group workforce by 15%

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DPIIT: M&E startups cross 2,400 mark, constitute 1.46% of total startup ecosystem

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India’s I&B sector draws ₹5,408 cr FDI in 2024, Radio rebounds strongly

Brand Makers

DGMO mentions Virat Kohli in Operation Sindoor press briefing. Here's why

How it Works

DD Free Dish e-auction deadline extended to May 18

How it Works

32 airports reopen as India-Pakistan conflict de-escalates

POPULAR

Digital

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

Digital

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Special Coverage

Content creator Raj Shamani’s journey: Prioritizing substance over virality

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Storyboard18@nw18.com

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