HOW IT WORKS

Unpack the big news, trends and shifts in the marketing ecosystem

Why your SMS now looks like a code: TRAI's new message format, explained

Govt warns news channels against live telecast of anti-terror ops in Jammu

With AI push, Alphabet, Amazon and Meta together to acquire 54.7% of global ad market: WARC

According to WARC Media report, global adex growth will slowdown to 6.2% in 2025 reaching $1.16trn. While retail media remains as the fastest growing ad medium, global video adex is set to decline by 2.6%, this year.

Luxury brands tap women’s sports as global interest in women’s sports surges to 50%: Nielsen

Global Google outage disrupts Gmail, Spotify, Discord; services restored

HOW IT WORKS

With AI push, Alphabet, Amazon and Meta together to acquire 54.7% of global ad market: WARC

Featured

QUANTUM-BRIEF

Prasar Bharati warns public against fraudulent email account misrepresenting Content Sourcing Division

QUANTUM-BRIEF

Bombay HC denies TikTok's plea for 'well-known' trademark status

QUANTUM-BRIEF

As Omnicom-IPG mega merger moves ahead, workforce restructuring begins

QUANTUM-BRIEF

Meta and TikTok challenge supervisory fee in major EU court

QUANTUM-BRIEF

Bengaluru stampede: BCCI, RCB 'invited the whole world', Karnataka govt tells HC

QUANTUM-BRIEF

Traditional adex under pressure as TV grows by 1%, print down by 3% in 2025: WPP Media

More from Storyboard18

How it Works

Judge blocks class action in Google Chrome privacy lawsuit

How it Works

A growing bond at what cost?: How AI chatbots are mining emotions on social media

How it Works

Here's why Eli Lilly's Mounjaro is the talk of the town - What is it and how does it work

How it Works

Diageo denies reports of RCB stake sale, calls them speculative

How it Works

RCB marketing head alleges selective arrest in Chinnaswamy stampede, blames CM pressure

How it Works

Meta's Zuckerberg aims to revolutionize AI with 'Superintelligence group', to hire 50 experts

How it Works

WPP slams Publicis over Epsilon ad quality in client-facing report

How it Works

Nihilent unveils Emoscape AI to decipher emotions, drawing on ancient Indian principles

How it Works

5 channels acquire vacant MPEG-4 slots of DD Free Dish in 88th e-auction

Brand Makers

End of an era: Mark Read's legacy and the future for WPP India

How it Works

Dark stores under the scanner: Maharashtra FDA flags Blinkit warehouse for food safety violations

How it Works

No social media? You might be denied US visa under Trump regime