Unpack the big news, trends and shifts in the marketing ecosystem
NCLT approves resolution plan of Sapphire Media Limited for Big 92.7 FM
Buffalo Soldiers wins digital mandate of Columbia Pacific Communities
The test for marketers, is to eliminate inefficient spends and reinvest the saving in investments that balance the short-term growth acceleration with a long-term agenda to secure market share gains. It’s up to marketing to create a resilient impact framework that helps the business outlast the storm and set sail confidently when the headwinds calm down.
Godrej reports net loss of Rs 1,893 crore for the March quarter
Is forbearance the lifeline that can save India's struggling broadcast industry?