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QUANTUM BRIEF

Flip through the playbooks of modern marketers and future-fit brands

  • Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

  • WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

STORY OF THE DAY

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Beverage giants and challengers ramp up campaigns and partnerships in a high-stakes bid for consumer dominance.

  • Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

  • APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

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QUANTUM-BRIEF

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

QUANTUM-BRIEF

Pune eatery wins legal battle against US based Burger King

QUANTUM-BRIEF

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

QUANTUM-BRIEF

Creatives cross with clients for scraping their ideas

QUANTUM-BRIEF

GOAT Brand Labs raises $21 million to drive omnichannel expansion

QUANTUM-BRIEF

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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