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Prasoon Joshi and Nikhil Sharma on how a chewing gum brand rekindled the love for imaginative advertising

Backed by McCann and Perfetti, the iconic brand Happydent returns with a new campaign that blends nostalgia, creativity and cultural relevance.

Vidya Balan reveals what she splurged on after her first film

Vidya Balan becomes Federal Bank’s first brand ambassador, merging stardom with financial wisdom

Personalisation is first and foremost a people problem: BCG's Mark Abraham and Aarav Singhal

Personalization is a $2 trillion goldmine waiting to be tapped, yet many brands struggle to fully harness its power. In a candid chat with Storyboard18, BCG’s Mark Abraham and Aarav Singhal unpack the opportunities, hurdles, and AI-driven future of hyper-personalized marketing.

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

"Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company's 'consumer maverick' approach has helped it retain a challenger mindset amid cola brand wars.

STORYBOARD18 VIDEOS

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Content creator Raj Shamani’s journey: Prioritizing substance over virality

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'

Ogilvy global CEO Devika Bulchandani, Piyush Pandey, Shubhranshu Singh at GPS 2025: Advertising titans champion joy as a brand purpose

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

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PepsiCo’s Jagrut Kotecha on collaboration, purpose, and the future of business in India

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Colgate-Palmolive's Prabha Narasimhan on prioritizing integrity in business

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'India rewrites global script by blending tradition with modern tech,' says Union Minister Jyotiraditya Scindia at Storyboard18 GPS 2025

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'Heart and Smart': How Kotak Life is changing the narrative in BFSI marketing

Brand Makers

The Indie Ad Revolution: 'Item numbers' to 'pretainers', what's happening with indie ad shops?

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Govt advocates effective monitoring of AI regulation, fair compensation for media houses: Storyboard18 DNPA Conclave

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Without fair compensation, quality journalism will be compromised: Sanjay Jaju at Storyboard18 DNPA Conclave

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MIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

Brand Makers

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO

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Consumers still ask kitna deti hai, but not just on mileage: Mahindra's auto biz CEO

POPULAR

Advertising

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

Agency News

We will continue acquisition-led strategy in India: Havas Chairman and CEO Yannick Bolloré

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Advertising

Meta’s policy shift could spark 30% surge in RMG ad spending in India

SPECIAL COVERAGE

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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