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Can microdramas move from social trend to big business?

Can microdramas move from social trend to big business?

WATCH: Diageo global CMO on why inclusion has become a growth strategy

Revving up demand: Inside Maruti’s playbook for auto revival

Explained: Morality Clauses and the New Fault Lines of India’s Influencer Economy

An inherited legacy and the burden of not slipping: Who Ratan Tata was beyond the titles

“We should protect that [Tata culture] ferociously. The day we lose that… the day we decide to cheat or do something that benefits us and not the customer, we will have lost a very important asset."

STORYBOARD18 VIDEOS

When the CEO Is the Brand: Navigating the blurred line between personality and power

'We are compassionate to the core, let's not be draconian': Suhel Seth slams SC order on stray dogs

“People thought I would quit”: Harsha Razdan’s plan to take Dentsu from turmoil to transformation - and double revenue

“Scary”: Creators like Ankush Bahuguna say AI will standardize content and slash payouts

Raj Grover, Shibani Bedi, Ankush Bahuguna: Creators debate long-form vs short-form content

'You’re going to burn out’: Creators reveal the harsh truth about mental health and creative fatigue

From viral to vulnerable: Indian content creators speak out on hate on different platforms

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From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

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“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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