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WATCH: Maharashtra's DGIPR Brijesh Singh on need of uniform policy across states

Singh laid out why harmonization, infrastructure investment, and industry partnerships are crucial to getting ahead of digital crime.

WATCH: TNOGA's Dr. M.C. Sarangan on gaming addiction as a collective fight

Sarangan called for a nationwide push toward public awareness, early intervention, and collaborative governance to foster a safer digital gaming ecosystem.

WATCH: MoS I&B Dr. L Murugan on India emerging as a global creative powerhouse

Murugan pointed to sectors like streaming, gaming (with over 500 million players), AVGC-XR, and live events as major growth drivers of the ₹2.5 trillion media and entertainment industry.

WATCH: I&B Ministry's Sanjay Jaju says on gaming, creators and India's digital entertainment economy at Storyboard18's DES 2025

Speaking at Storyboard18’s Digital Entertainment Summit 2025, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, revealed that over 55% of all advertising spends are now directed towards digital platforms.

Prasoon Joshi and Nikhil Sharma on how a chewing gum brand rekindled the love for imaginative advertising

Backed by McCann and Perfetti, the iconic brand Happydent returns with a new campaign that blends nostalgia, creativity and cultural relevance.

STORYBOARD18 VIDEOS

Vidya Balan reveals what she splurged on after her first film

Personalisation is first and foremost a people problem: BCG's Mark Abraham and Aarav Singhal

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

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'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

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'Heart and Smart': How Kotak Life is changing the narrative in BFSI marketing

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Govt advocates effective monitoring of AI regulation, fair compensation for media houses: Storyboard18 DNPA Conclave

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Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025

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Opinion Trading platform is betting and gambling: MC Sarangan of TNOGA at Storyboard18 DES 2025

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Digital adex now accounts for over 55% of India’s M&E spend: MIB's Sanjay Jaju at Storyboard18 DES 2025

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Game on! Gaming creators bets gaming being India’s next creative economy

SPECIAL COVERAGE

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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