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    Agency News

    EXCLUSIVE: Prasoon Joshi, Aditya Kanthy to spearhead Omnicom’s new India charter

    According to the internal communication (accessed by Storyboard18) the new India leadership will be spearheaded by Prasoon Joshi, who is elevated to Chairman of Omnicom Advertising India, and Aditya Kanthy, who becomes President & MD.
    Agency News

    Prasoon Joshi, Shashi Sinha and Kartik Sharma emerge as power trio steering India after Omnicom–IPG merger

    Agency News

    Omnicom's IPG takeover: Structure and leadership for newly merged networks revealed

    Advertising

    DDB, FCB, MullenLowe killed as Omnicom restructures post-IPG merger, cutting 4,000 roles

    Featured

    Advertising

    Omnicom swings the axe: 4,000 job cuts, iconic agency names retired after IPG takeover

    Agency News

    FCB India folds into McCann as Dheeraj Sinha takes charge as CEO

    Advertising

    Omnicom to unveil ‘New Omnicom’ and Next-Gen Omni AI Platform at CES 2026 amid post-merger overhaul

    Advertising

    Omnicom retires IPG Mediabrands; Folds UM, Initiative & Mediahub into single Omnicom Media platform after merger shake-up

    Brand Makers

    HUL names Vandana Suri ED, Home Care; Srinandan Sundaram new CEO, Unilever International

    How it Works

    India’s D2M push enters critical phase; Sanjay Jaju says trials on track

    More from Storyboard18

    Agency News

    Industry veteran Prasoon Joshi takes charge of unified Omnicom Advertising Group in India

    Digital

    Today in AI | James Cameron criticises AI | Turn photos into 3D caricatures | OpenAI, Google introduce daily caps for AI use

    Social Media

    Manager scolding employee for weekend “unavailability”, demanding he work Sunday sparks outrage online

    Digital

    James Cameron criticises generative AI, says film technology ahould amplify actors, not replace them

    Digital

    Turn photos into 3D caricatures with Google Nano Banana Pro as new trend goes viral

    Digital

    OpenAI and Google introduce daily caps on free AI usage as demand overwhelms servers

    Agency News

    DDB’s Chaka Sobhani set to take top creative role at TBWA\Worldwide

    Brand Marketing

    Tata Motors PV posts 25.6% November sales growth after demerger

    Tata Motors officially split into two fully independent entities — Tata Motors Passenger Vehicles (TMPV) and Tata Motors Commercial Vehicles (TMLCV) — in October 2025.

    Brand Makers

    FCB’s Tyler Turnbull set for top job at McCann Worldgroup post Omnicom–IPG merger

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    about us

    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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