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    Television

    Breaking: Tata Play calls Culver Max’s audit plea 'ghost litigation' in TDSAT case

    Senior counsel for Tata Play elaborated their defense, clarifying that the disagreement was not over the audit itself but rather over procedural issues linked to the Non-Disclosure Agreement (NDA).
    Digital

    Will YouTube steal budgets from TV? The battle for rural India heats up

    How it Works

    Apollo Tyres set to become Team India’s new jersey sponsor: BCCI official

    Digital

    IIGC writes to MIB, pushes for inclusion in influencer policy-making process

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    Faster, Cheaper, Smarter: AI transforms streaming game for OTT platforms

    Digital

    Is Google Gemini Nano Banana tool safe? AI craze sparks warnings over privacy and security

    Brand Makers

    Unilever appoints Srinivas Phatak as Chief Financial Officer

    Gaming

    Real Money Gaming collapse: ₹3,720 crore vanishes, 6,500 jobs lost since ban

    How it Works

    India's micro-drama boom: A new battleground for OTT, Gaming, and International Players

    Advertising

    The Boomerang Effect: Why talent keeps circling back to old firms

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    Digital

    Maharashtra Cabinet approves ₹3,268 cr AVGC-XR policy, will boost creator economy

    Brand Makers

    Donald Trump escalates legal war on media with $15 billion defamation suit against New York Times

    Brand Makers

    P&G Health appoints Shashank Srowthy as CFO and Executive Director

    Special Coverage

    Apollo Tyres named Team India’s New Jersey Sponsor | Tata Play dismisses Culver Max’s audit plea as ‘Ghost Litigation’

    Brand Marketing

    Nokia bets on India, extends HMD licensing deal

    Agency News

    LinkedIn appoints McCann as its global creative agency of record

    Digital

    Today in AI | Google AI division layoffs | YT armed with AI | OpenAI's new hire

    Digital

    Google Gemini Nano Banana trend: AI-powered selfies with Shah Rukh Khan spark frenzy

    The latest wave of posts shows users reimagining themselves alongside film icons, with Bollywood superstar Shah Rukh Khan emerging as a particular favourite.

    How it Works

    67 percent organisations offer short-term incentives or variable pay to MBA grads: Report

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    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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