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    Agency News

    EXCLUSIVE: Samsung India calls Rs 300 crore media pitch, reviews 12 year Lodestar mandate

    Currently, Samsung’s media duties are split across agencies. Television, print and outdoor advertising are handled by Lodestar, while retail and digital responsibilities are managed by Cheil SWA, Samsung’s long-time global agency partner.
    How it Works

    Ahead of Budget 2026, M&E industry flags GST, TDS, ITC roadblocks; seeks structural tax reforms

    Agency News

    When scale stops selling: What Dentsu’s aborted global sale signals for advertising’s next phase

    Digital

    SC overturns Delhi HC, backs tax department in Tiger Global’s $1.6-billion Flipkart exit case

    Featured

    Television

    DD Free Dish e-auction to kick off Feb 16 after Prasar Bharati revises eligibility norms

    Brand Makers

    Disney establishes new enterprise marketing org; names Asad Ayaz Chief Marketing and Brand Officer

    Digital

    Tensions rise inside Meta’s AI push as Mark Zuckerberg, Alexndr Wang clash over control and priorities

    Agency News

    Kartik Sharma on why 2026 is a defining year for AI-led marketing in India

    Digital

    One in three pre-teens in India already uses ChatGPT: Report flags urgent AI literacy policy gap

    Digital

    X restricts Grok’s image edits after backlash over sexualised AI content

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    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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