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    EXCLUSIVE: BMW India appoints VML’s Contract Advertising India as creative agency

    Rediffusion had been handling BMW India’s creative duties since 2022, when the agency was brought on board to manage the brand’s strategy, creative, digital and dealer support communication.
    Special Coverage

    Diageo India CEO Praveen Someshwar joins Grand Jury of Storyboard18 Awards for Creativity

    Agency News

    EXCLUSIVE: Publicis Groupe brings PDX to India, combines Digitas, Razorfish and Indigo Consulting

    Brand Makers

    Kartik Chandrasekhar takes the helm as Mars Snacking’s Growth Chief

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    How it Works

    ED attaches Rs 54.85 crore assets in Gensol Group PMLA probe

    Special Coverage

    Prasoon Joshi joins the Storyboard18 Awards for Creativity's Grand Jury

    Digital

    Netflix, Sony Pictures sign global Pay-1 streaming deal

    Brand Marketing

    IndiGo faces over Rs 1,180 crore exposure after DGCA’s final order on December disruptions

    Advertising

    Apple expands direct ad sales in Apple News, signals broader push across App Store search

    Brand Makers

    Anupam Mittal slams Big Tech after Bombay HC ruling against Shaadi.com lookalikes

    More from Storyboard18

    How it Works

    Google adds ‘Answer Now’ button to Gemini for faster AI responses

    How it Works

    AI agents set to run marketing by 2026 as campaigns give way to autonomous systems: Report

    Brand Makers

    SRTT board meet on Neville Tata’s appointment cancelled amid quorum issues

    Digital

    India well positioned to scale globally through AI adoption: Top AI expert at WEF

    How it Works

    Bombay High Court declares Shaadi.com a ‘well-known trademark’, awards ₹25 lakh costs in infringement case

    Brand Makers

    Anand Mahindra spotlights Mahindra engineer behind XUV 7XO’s global-first suspension tech

    Brand Makers

    Nikhil Kamath says Indian consumer brands are quietly building a global footprint

    Trending News

    Startup founder says 'hiring is broken' as trust erodes amid recruitment ghosting

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    Digital

    Elon Musk calls for moral framework for Grok after backlash over explicit AI images

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    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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