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    Special Coverage

    Announcing Storyboard18 Awards for Creativity (SACs): A New Benchmark for Indian Advertising & Modern Brand Storytelling

    Storyboard18 launches the inaugural Storyboard18 Awards for Creativity (SACs), a new benchmark celebrating India’s most bold, innovative and culturally impactful advertising and brand storytelling.
    Television

    Kerala TRP case: BARC India orders independent forensic audit after Malayalam channel alleges ratings manipulation

    Agency News

    “Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead

    Brand Marketing

    Prasar Bharati opens free MPEG-4 window on DD Free Dish to boost public-interest channels

    Featured

    Agency News

    Ad holdcos brace for new pressure as India’s power order resets: WPP, Omnicom+IPG, Publicis

    How it Works

    Bihar Elections 2025: BJP leads political advertising with 94 percent digital share and highest TV ads

    Digital

    Meta rolls out India-specific Instagram Reels tools and new regional fonts for Edits app

    How it Works

    DPDP deadline: 10-35% readiness gap pushes Indian organizations to adopt Consent Managers for data governance

    How it Works

    BMC unveils stricter outdoor advertising policy after Ghatkopar billboard tragedy

    Advertising

    IPO-bound Meesho doubles down on content commerce, sharpens ROI-first ad strategy

    More from Storyboard18

    Brand Makers

    Kavita Kane on giving Hidimbi a voice in her new book ‘Bhima’s Wife’

    Special Coverage

    Kerala TRP case | Ad holdcos face heat as India’s power order shifts | BMC announces stricter outdoor ad rules post-Ghatkopar tragedy

    Digital

    Today in AI | Perplexity domain missing in India, redirects to Gemini | OpenAI issues global alerts |

    Digital

    Google Maps begins rollout of Gemini AI with upgraded voice tools and faster traffic alerts

    Digital

    Sundar Pichai calls quantum computing the next AI boom, projecting major breakthrough in five years

    Digital

    OpenAI issues global alerts after third-party Mixpanel breach, says most ChatGPT users unaffected

    Brand Makers

    Mother Dairy’s Managing Director Manish Bandlish resigns

    Digital

    AI threatens 3 million UK jobs over the next decade, new study warns

    The study outlines that administrative assistants, factory and machine operators, warehouse staff, cashiers and a number of manual trades such as plumbing, roofing and electrical work are the most vulnerable occupations.

    How it Works

    Diageo, Pernod Ricard sue Maharashtra over steep liquor tax hikes

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    about us

    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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    Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
    Storyboard18@nw18.com

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