Brand Makers

Why brands are bringing influencer marketing in-house

As influencer marketing becomes central to brand strategy, companies are building in-house teams to gain control, cut costs, and deepen consumer connection.
Advertising

Amazon’s ad gamble: Will Prime Video redefine OTT monetization in India?

Advertising

Baba Ramdev's Patanjali Foods spends Rs 325 crore on marketing, promotional activities in Q4 FY25

Digital

MIB, Maharashtra fast-track IICT development; University VCs meet AVGC stakeholders

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Digital

India’s AI push draws diaspora back, but ecosystem needs R&D support: MeitY’s Abhishek Singh

Advertising

Eureka Forbes raises ad spend by 25% to Rs 259.5 cr in FY25

Brand Marketing

Zomato, Swiggy remove rain fee waiver for loyalty members as profit pressure mounts

How it Works

Digital drives future, TV still steers wheel for auto brands: TAM

Advertising

Emami boosts ad spends to Rs 188.8 crore in Q4 FY25 as profit rises 11%

Brand Makers

Virat Kohli's CBSE class 10 marksheet goes viral; check his highest and lowest scores

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Brand Marketing

Hyundai Motor India posts Rs 5,640 cr profit in FY25, bets big on EVs, global exports

Special Coverage

Emami, Eureka Forbes boosts ad spends | Relaxo cuts adex | Digital ads drive future of auto brands

Advertising

Zee Entertainment eyes modest ad revenue growth amid industry headwinds

Advertising

Relaxo Footwears cuts adex in FY25 due to low production and sales

Brand Makers

TCS strengthens leadership team; appoints Aarthi Subramanian and Mangesh Sathe in new roles

Brand Marketing

Amazon responds after CCPA notice on Pakistani flag listings; says third-party sellers responsible

Digital

Trump fires U.S. copyright Chief after report criticizes AI training practices

Brand Makers

Parag Milk Foods appoints Subhodeep Roy as Chief Business Officer

Roy brings a wealth of knowledge from his stints at industry giants like Britannia, Cadbury, Godrej Consumer Products, Tata Consumer Products and most recently, Dabur India Ltd.

Brand Makers

Godfrey Phillips' cigarette and tobacco revenue jumps 38.4% to Rs 6,689 crore in FY25

Advertising

Global Ads Spotlight: How Specsavers used a familiar tune to highlight a common health issue

How it Works

India may discourage film shooting, destination weddings in Turkiye, Azerbaijan amid Indo-Pak tensions

Digital

Major advertisers reject claims of conspiring to boycott X, urge US court to dismiss Elon Musk-led lawsuit

How it Works

Indians boycott travel to Turkey, Azerbaijan amid Indo-Pak tensions, cancellations surge 250% on MakeMyTrip

Social Media

Meta urges judge to dismiss FTC monopoly case over Instagram, WhatsApp deals

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