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EXCLUSIVE: Samsung India calls Rs 300 crore media pitch, reviews 12 year Lodestar mandate
Currently, Samsung’s media duties are split across agencies. Television, print and outdoor advertising are handled by Lodestar, while retail and digital responsibilities are managed by Cheil SWA, Samsung’s long-time global agency partner.
How it Works
Ahead of Budget 2026, M&E industry flags GST, TDS, ITC roadblocks; seeks structural tax reforms
Agency News
When scale stops selling: What Dentsu’s aborted global sale signals for advertising’s next phase
Digital
SC overturns Delhi HC, backs tax department in Tiger Global’s $1.6-billion Flipkart exit case
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Television
DD Free Dish e-auction to kick off Feb 16 after Prasar Bharati revises eligibility norms
Brand Makers
Disney establishes new enterprise marketing org; names Asad Ayaz Chief Marketing and Brand Officer
Digital
Tensions rise inside Meta’s AI push as Mark Zuckerberg, Alexndr Wang clash over control and priorities
Agency News
Kartik Sharma on why 2026 is a defining year for AI-led marketing in India
Digital
One in three pre-teens in India already uses ChatGPT: Report flags urgent AI literacy policy gap
Digital
X restricts Grok’s image edits after backlash over sexualised AI content
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Mamaearth parent Honasa Consumer looks to hire Chief of Staff, Strategy Lead
How it Works
Women account for 17% of personal loans, 13% of cards, 34% of MF AUM: Redseer
Trending News
NASA launches global challenge to reinvent how astronauts eat on Mars
Social Media
Tech worker says he was fired and rehired twice in weeks amid leadership clash
Trending News
Gurgaon tech intern’s dilemma over first ₹1 lakh stipend sparks debate on money and meaning
Advertising
Sony India FY25: Ad spend rises to Rs 184 cr, profit slips 6%
Brand Makers
Flipkart appoints Jane Duke as chief ethics and compliance officer
How it Works
OpenAI enters translation market with ChatGPT Translate, taking on Google Translate
Image: Unsplash
Special Coverage
Cars24 targets IPO in 6–12 months, says CEO Vikram Chopra
