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    Agency News

    Media cartel probe: DG report likely by mid-2026 as ad agencies face prolonged CCI scrutiny

    Legal experts tracking the case point out that the DG’s investigation will focus on internal communications, WhatsApp chats, coordinated rate cards, meeting records and agreements that could indicate collusion.
    Brand Marketing

    Mega deals from Netflix to JioHotstar fuel $144 billion media and entertainment M&A in 2025

    Digital

    How India’s ad monetisation model was rewritten in 2025

    Advertising

    How 2025 exposed true scale of Ad Fraud and what brands must fix in 2026

    Featured

    Brand Marketing

    A Panchutantra lament for classic marketing

    Brand Marketing

    IndiGo boosts pilot allowances amid regulatory probe following large-scale cancellations

    Brand Makers

    Vipin Kapooria resigns as Blinkit CFO, likely to rejoin Flipkart

    Gaming

    ED vs WinZO: Bail for Saumya Rathore on gender grounds; Paavan Nanda’s plea rejected

    How it Works

    Meta buys AI startup Manus in strategic push to monetise AI investments

    Advertising

    Virality and Vanity: 2025's buzziest ad campaigns that got us thinking or talking

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    India’s DPDP rollout still leaves AI training and bias in a legal gray zone as 2025 ends

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    Special Coverage

    CCI scrutiny on ad agencies stretches to mid-2026 | Bail for Saumya Rathore | How India’s ad monetisation changed in 2025

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    Tesla may soon allow iPhone users to lock and start cars directly via Apple Wallet

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    P&G Home Products boosts marketing spend to Rs 930 crore in FY25

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    Trending News

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    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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