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    • India’s ratings framework has long faced credibility deficits, with industry complaints about inadequate sample representation, manipulation risks and sluggish adaptation to digital viewing.

      Govt revises draft TRP guidelines to ensure fair competition and accurate television ratings

    • 'If we find a win-win situation': Unacademy's Gaurav Munjal eyes merger

    STORY OF THE DAY

    Shoppers say discounts matter more than ever as 81% buy when offered a coupon: Study

    Shoppers say discounts matter more than ever as 81% buy when offered a coupon: Zebra study

    • "Revised TRP norms propose fairer, more accurate ratings system": Govt informs Lok Sabha

    • India touches record $825 bn in exports on strong pre-tariff growth, led by electronics, marine, rice shipments

    Featured

    Brand Marketing

    Apple to open its fifth India retail store in Noida on December 11

    Digital

    Amazon to invest over $35 billion in India’s cloud, AI infrastructure by 2030

    How it Works

    Salman Khan, India Inc join Rs 5.75 trillion wave of big-ticket investments in Telangana at 2-day summit

    Social Media

    French content creator says online hate for India mostly comes from Indians themselves, sparks debate on civic sense and national pride

    Brand Marketing

    Simply Speaking: Algorithm Meets Ancestry — Netflix Takes on Warner Brothers

    Social Media

    Deepavali enters UNESCO’s Intangible Cultural Heritage list, becomes India’s 16th global cultural inscription

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    Govt reveals over 1.6 lakh self-declaration filings for ads; compliance gaps under Supreme Court’s directive under scanner

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    MeitY mandates NIC email system, migrates 12.68 lakh official accounts to Zoho Cloud

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    Breaking: Govt defends 26% hike in Print Ad rates, says move needed to offset rising input costs

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    Women allege harassment at Post Malone’s Guwahati concert, raise concerns about safety at large events

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    Adland’s Eastward shift: India powers growth for WPP, Publicis, Havas and Omnicom amid global slowdown

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    HUL’s entry into Esports opens door for FMCG majors to tap India’s expanding gaming audience

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    Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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