• Quantum Brief
  • #FreeOurSkylines
  • Watch.Listen
  • Latest News
  • Special Coverage
  • Advertising
  • Agency News
  • The Visionaries
  • Brand Marketing
  • Gaming News
  • Interviews
  • Young Guns
  • About us
  • Digital Entertainment Summit
  • Share the Spotlight
  • Global Pioneers Summit
  • Power of Purpose
  • The Visionaries
  • DNPA
  • About Us
  • Home
  • brand-marketing

brand-marketing

  • Tesla’s top North America sales executive departs amid broader executive exodus

  • AWL Agri reports 27% decline in profit YoY; Q-commerce revenue rises by 75% in Q1 FY26

STORY OF THE DAY

Zomato’s advertising playbook: A look at heartwarming campaigns

Storyboard18 looks back on some of Zomato’s heartwarming campaigns, showcasing how the brand has grown from humor and emotion to cinematic storytelling.

  • Tesla spends big on Mumbai showroom, making it India's costliest auto center

  • 'Welcome to India': Anand Mahindra resurfaces old tweet to Elon Musk after Tesla's India debut

Featured

QUANTUM-BRIEF

Tesla debuts in India with Mumbai showroom - and a flood of memes

QUANTUM-BRIEF

From Dog Mode to Dual Screens! Tesla’s Model Y promises a smarter drive for India

QUANTUM-BRIEF

Indian auto giants rev up for battle as Tesla enters domestic market

QUANTUM-BRIEF

YouTube launches 'Hype' in India to boost visibility for emerging creators

QUANTUM-BRIEF

Tesla collaborates with ACKO; appoints it as preferred insurer

QUANTUM-BRIEF

lululemon to enter India in 2026 with Tata CLiQ partnership

More from Storyboard18

Brand Makers

“This Isn’t an Ad.” Deepinder Goyal shares new Zomato ad ft. SRK, AR Rahman, Jasprit Bumrah,: WATCH

Brand Marketing

Tesla debuts in Mumbai with first showroom. Here's the full price list of its EVs in India

Brand Marketing

Fadnavis welcomes Tesla to Mumbai; says ‘not just a car, but a symbol of sustainability’

Brand Makers

Starbucks CEO mandates four-day office return to boost culture and turnaround efforts

Brand Marketing

From local flavor to national ambition: How Lahori Zeera is taking on cola giants with new-age FMCG model

How it Works

Delhi HC orders Amazon, Flipkart to delist FMCG goods misusing 'Reliance', 'Jio' trademarks

Brand Marketing

Microsoft's 2025 layoff ledger: More than 15,000 jobs axed in seven months

Brand Marketing

Quick-commerce's ad fee toll: Are Zepto, Blinkit, Instamart squeezing out small D2C brands?

Brand Marketing

Global Ads Spotlight: The Internet was wrong - and this campaign made it right

Brand Makers

Marico prioritizes responsible marketing as AdEx rises by 18.4% to Rs 1,128 crore in FY25

Brand Marketing

UNO goes all in: Mattel launches first-ever UNO Social Club in Las Vegas

Brand Makers

Bajaj Auto scales up ad expenses by 6.3% to Rs 508 crore in FY25

POPULAR

Brand Makers

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Advertising

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Advertising

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN
logoimage

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

follow us
  • linkedin [#161]Created with Sketch.
  • twitter [#154]Created with Sketch.
  • FacebookCreated with Sketch.
terms of service
privacy policy
explore
    quantum brief
  • brand makers
  • how it works
  • watch.listen