OTT

Advertising

Amazon doubles Prime Video ad load to 4–6 minutes per hour

With four to six minutes of ads per hour, Prime Video now sits squarely in the industry’s “middle tier” alongside services like Hulu and Paramount+, far below traditional linear TV, where ad time often reaches 13–16 minutes per hour.

How it Works

Prasar Bharati warns public against fraudulent email account misrepresenting Content Sourcing Division

The public broadcaster has flagged ottcontentsourcing@gmail.com as a fake ID and has urged caution and verification before engaging with unofficial communication channels.

Digital

Health ministry wraps final consultation on tobacco rules for streaming platforms

These proposed rules, notified in 2024, aim to extend tobacco control regulations that already apply to films and television to online streaming content.

Television

Paramount slashes 3% of US workforce amid industry turmoil

The job cuts come at a time when Paramount is navigating a potential merger with Skydance Media.

Digital

India may lose up to 1.95 lakh jobs as Pay TV households fall to 70 Million

The total number of TV sets in Indian households is expected to grow to 214 million by 2030, covering over 60% of the population.

Television

Pay TV households expected to plummet 36%; TV consumption may rise to 214 million by 2030

The decline in pay TV households has had a cascading effect, leading to job losses across multiple levels, from Local Cable Operators (LCOs) to technical and customer support teams, network engineers, and backend service providers

Digital

ZEE partners with Bullet to launch India’s first micro-drama app

Bullet delivers vertical-format, bite-sized episodes designed for binge-watching, featuring creator-led stories with high emotional appeal.

Digital

Netflix’s Ted Sarandos reflects on India strategy: 'Sacred Games may have come too soon'

Speaking on entrepreneur Nikhil Kamath’s podcast, Sarandos acknowledged that Netflix struggled at first to find the right product-market fit in India.

Digital

Amazon’s Ad Gamble: Why Prime Video is betting on commercial breaks in India

With content costs rising and subscription growth plateauing, Amazon Prime Video introducing ads to Prime Video in India sparks debate over its hybrid monetisation strategy, shifting user expectations, and what’s at stake for brands and consumers alike.

OTT

Vertical OTTs become new Ad frontier as brands seek curated, safe spaces

A November 2024 report from Redseer Consulting indicates that India’s short-form video platforms generated approximately $95–100 million (₹790–830 crore) in ad revenue in FY24.

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