The government is drawing inspiration from international best practices such as the Web Content Accessibility Guidelines to draft the accessibility standards for OTTs and is currently consulting with major platforms including Meta, Google, Amazon, and Netflix.
Critics argue that the regulations, while comprehensive in intent, have not kept pace with technological innovation like generative AI, which can blur the boundaries between real and fake, art and obscenity.
The plea claimed there were pages or profiles on social media sites that were disseminating pornographic materials without any filter and various OTT platforms were streaming content that also has potential elements of child pornography.
Under the tagline “Waves – Family Entertainment Ki Nayi Lehar,” the platform is positioned as a cultural bridge, connecting Doordarshan and Akashvani’s rich legacy with contemporary digital demands.
Over 750 digital creators from across India have been selected to participate in WAVES, including social media stars, dancers, DJs, and viral content creators who emerged through nationwide digital challenges.
Industry heavyweight Netflix has joined hands as a key partner and co-founder of the WAVES trailer-making competition, further reinforcing the platform’s growing interest in India’s digital storytelling ecosystem.
The platform posted $10.54 billion in revenue for the first quarter of 2025, a healthy 12.5% jump from last year.
India’s film industry is facing an existential crisis as skyrocketing actor fees, corporate dominance, and inflated box office figures threaten its sustainability.
There is a broader unease brewing among Indian creators: has the OTT revolution become too risk-averse, too data-led and too scared to trust artistic instinct?
India has over 70 OTT platforms across entertainment, news, audio, and gaming, which serve ads, sell subscriptions, and engage with viewers.