Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Digital marketing agency Schbang ropes in Umma Saini as CCO
Umma Saini’s appointment comes on the heels of Rayomand Patell’s exit from Schbang.
Umma Saini
Homegrown independent digital marketing agency Schbang has roped in Umma Saini as chief creative officer. Saini’s appointment follows the exit of Rayomand Patell who was the creative head.
Saini has had stints at Ogilvy, BBDO India and BBDO Singapore. She also worked at Google where she was brand and creative lead for the search giant. She played a key role in the Award-winning Share The Load campaign for P&G-owned Ariel.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.