Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing, and business of brands.


'40% of spends are on digital media; Over 12,000 influencers collaborate with our brands': HUL's Nitin Paranjpe


Hindustan Unilever is sharply expanding its digital footprint and influencer partnerships in a bid to keep pace with India’s rapidly evolving consumer landscape. 


At the company’s 92nd annual general meeting, Chairman Nitin Paranjpe said that the fast-moving consumer goods giant now allocates 40 percent of its advertising budget to digital media, reflecting the growing importance of social-first marketing strategies in India’s consumption story. The company has also scaled its influencer network to 12,000 creators, a striking increase from around 700 the previous year.


<a href="https://www.storyboard18.com/brand-marketing/40-of-spends-are-on-digital-media-over-12000-influencers-collaborate-with-our-brands-huls-nitin-paranjpe-72472.htm">Read More</a>


EXCLUSIVE: Video games under regulatory radar in Tamil Nadu; industry warns of fallout

The Tamil Nadu Online Gaming Authority (TNOGA) recently convened a key consultation meeting with gaming industry stakeholders to explore whether the broader video gaming sector should be brought under regulatory oversight. The discussions have sparked concerns among gaming companies and industry federations, which have warned that such a move could hamper innovation and derail growth in the sector.

The meeting was chaired by TNOGA Chairperson Md. Nasimuddin, IAS (Retd.), and included representatives from major industry associations such as the Game Developers Association of India (GDAI), the All India Gaming Federation (AIGF), the E-Gaming Federation (EGF), and the Federation of Indian Fantasy Sports (FIFS).


<a href="https://www.storyboard18.com/gaming-news/exclusive-video-games-under-regulatory-radar-in-tamil-nadu-industry-warns-of-fallout-72316.htm">Read More</a>


Tata Group appoints Puneet Chhatwal, Sunil D'Souza to Tata Digital's board


Tata Sons has appointed Puneet Chhatwal, chief executive officer, Indian Hotels, and Sunil D'Souza, CEO, Tata Consumer, to Tata Digital's board in order to strengthen the company's consumer business expertise, stated an ET report. This move comes following departure of Naveen Tahilyani, who had stepped down as Tata Digital's MD & CEO in May.

The other reason for this move is the firm lacking leaders backed with strong consumer business experience, followed by too many finance-backed members.


<a href="https://www.storyboard18.com/brand-makers/tata-group-appoints-puneet-chhatwal-sunil-dsouza-to-tata-digitals-board-72560.htm">Read More</a>


Somasree Bose Awasthi steps down as Marico CMO after two years in role


Somasree Bose Awasthi has officially stepped down as Chief Marketing Officer at Marico. She joined the homegrown consumer goods company in 2022.


The company's spokesperson told Storyboard18, “Somasree Bose Awasthi was associated with Marico as its Chief Marketing Officer and stepped down from her role due to personal reasons.


<a href="https://www.storyboard18.com/brand-makers/somasree-bose-awasthi-steps-down-as-marico-cmo-after-two-years-in-role-72577.htm">Read More</a>


X to charge advertisers based on ad size, says Elon Musk


Elon Musk has announced that the platform will soon begin charging advertisers based on the vertical size of their ad creatives, a change designed to curb disruptive, oversized ads and refocus attention on cleaner, user-first content.


Musk stated, "? is moving to charging for ads based on vertical size, so an ad that takes up the whole screen would cost more than an ad that takes up 1/4 of the screen, otherwise the incentive is to create giant ads that impair the user experience."


<a href="https://www.storyboard18.com/advertising/x-to-charge-advertisers-based-on-ad-size-says-elon-musk-72552.htm">Read More</a>


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HUL's investment in digital & influencer marketing | Video games under the radar | Tata Digital strengthens board

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing, and business of brands.


Meta cracks down on finfluencer fraud with mandatory SEBI verification for investment ads

Starting July 31, advertisers promoting securities and investment content on Meta platforms, Facebook, Instagram, Messenger and WhatsApp, must submit valid SEBI registration details for verification.

<a href="https://www.storyboard18.com/social-media/meta-cracks-down-on-finfluencer-fraud-with-mandatory-sebi-verification-for-investment-ads-72424.htm">Read More</a>

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

HUL has over 12,000 influencers with whom the company collaborates with its 50-plus brands across 15 categories. Last year, the company had a roster of 700 influencers.

<a href="https://www.storyboard18.com/brand-marketing/hul-hikes-influencer-spends-by-40-in-fy25-ropes-in-12000-influencers-72394.htm">Read More</a>

FMCG major ITC cuts ad spend to Rs 1,331 crore in FY25

ITC is boosting its FMCG portfolio by fortifying core brands. The company is also leveraging the premiumization of products for brand building.

<a href="https://www.storyboard18.com/advertising/fmcg-major-itc-cuts-ad-spend-to-rs-1331-crore-in-fy25-72365.htm">Read More</a>

Warrants worth ₹2,237 Cr: Why proxy advisors are saying ‘No’ to Zee’s promoter deal

The proposed issue, if approved, would shoot up the promoter group’s shareholding from a modest 3.99% to a commanding 18.39%.

<a href="https://www.storyboard18.com/television/punit-goenkas-comeback-bid-faces-proxy-heat-amid-shareholder-dilution-fears-72375.htm">Read More</a>

Gaming is India’s newest storytelling language: dynamic, interactive, and immersive: MoS I&B Dr L Murugan at Storyboard18 DES 2025

With over 500 million players, India’s gaming industry ranks among the most vibrant in the world, according to Murugan. He was speaking at Storyboard18's Digital Entertainment Summit 2025.

<a href="https://www.storyboard18.com/special-coverage/gaming-is-indias-newest-storytelling-language-dynamic-interactive-and-immersive-mos-ib-dr-l-murugan-at-storyboard18-des-2025-72382.htm">Read More</a>

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Meta mandates SEBI ad verification | HUL boosts influencer marketing spend | ITC cuts ad spends

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing, and business of brands.

Nykaa's quick commerce venture expands to 7 cities, promises order delivery in 30-120 min

Beauty and fashion e-retailer Nykaa, which made its debut in quick commerce service in October 2024, has now expanded it to seven cities.
According to the regulatory filing, Nykaa's fast delivery venture, 'Nykaa Now' has more than 40 rapid store counts in seven metro cities. Nykaa's parent firm FSN E-Commerce has promised order fulfilment between 30-120 minutes.

<a href="https://www.storyboard18.com/brand-marketing/nykaas-quick-commerce-venture-expands-to-7-cities-promises-order-delivery-in-30-120-min-71941.htm">Read More</a>

Govt pulls plug on Amitabh Bachchan’s cyber fraud caller tune

Amitabh Bachchan’s voice, which has echoed through millions of phones warning users against cyber fraud, has officially gone silent. Starting Thursday, the government has discontinued the pre-call awareness message, marking the end of its nationwide cybercrime awareness campaign.

The initiative, part of a broader effort to educate citizens on digital threats like phishing, online scams and identity theft, was rolled out at the peak of rising cyber fraud cases. Featuring Bachchan’s authoritative voice, the message played automatically before calls connected, an approach that ensured massive reach, but also triggered polarising reactions.

<a href="https://cms.storyboard18.com/brand-makers/govt-pulls-plug-on-big-bs-cyberfraud-warning-caller-tune-as-campaign-ends-71965.html">Read More</a>

H&M posts 3% rise in sales to $5.99 billion in March-May Q2 2025

Swedish fashion retailer Hennes & Mauritz, popularly known as 'H&M', reported a 3% rise in sales at $5.99 billion in the second quarter (1 March 2025 – 31 May 2025). The gross profit of the marquee apparel brand surged to $3.32 billion in the same period. In contrast, the operating profit declined to $7.098 billion.

Notably, H&M has reported slightly a stronger second quarter compared to rival Spanish brand Zara. Inditex, owner of Zara, reported a 12% decline in revenue growth to 6% in Q2 (April-June 2025).

<a href="https://cms.storyboard18.com/brand-marketing/hm-posts-3-rise-in-sales-to-5-99-billion-in-march-may-q2-2025-71973.html">Read More</a>

YouTube bars under-16 users to host live streaming

YouTube has tightened child safety rules, restricting users below 16 from live streaming. The new policy will take off from 22 July, the Google-owned online streaming platform said.

Earlier, teens from 13 or above could host live streaming on the YouTube platform. However, under the revised rules, the creators between 13 and 15 years can appear on live stream but an adult must be visibly present on camera throughout the session, and must hold a managerial role, such as owner or editor of that particular channel.

<a href="https://cms.storyboard18.com/digital/youtube-bars-under-16-users-to-host-live-streaming-71948.html">Read More</a>

WhatsApp rolls out AI-generated message summaries with privacy-first approach

Meta has begun rolling out a new artificial intelligence-powered feature on WhatsApp designed to help users quickly catch up on unread messages. The new tool, called AI Message Summaries, uses Meta’s in-house AI capabilities to generate brief overviews of conversations, particularly for lengthy group chats, allowing users to stay informed without having to scroll through every message.

<a href="https://cms.storyboard18.com/digital/whatsapp-rolls-out-ai-generated-message-summaries-with-privacy-first-approach-71919.html">Read More</a>

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Nykaa q-comm expands | H&M sales rise 3% | Whatsapp's new AI Update

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing, and business of brands.


From Partners to 90-day Probation: Are India's ad agencies losing ground in client negotiations


Muthoot Finance’s quarterly mandate to OMD reflects a growing trend where performance, not partnership, drives agency decisions. As brands now demand trial runs before long-term deals, industry insiders warn of mounting pressure, short-termism, and the collapse of strategic partnerships.


<a href="https://www.storyboard18.com/how-it-works/from-partners-to-90-day-probation-are-indias-ad-agencies-losing-ground-in-client-negotiations-71320.htm">Read More</a>


AMFI and PNB MetLife search for new creative partners; BMW wraps up pitch


Several major brands in India have initiated agency review processes, inviting pitches for creative and media mandates as part of strategic realignments.


PNB MetLife has called for an integrated pitch, seeking a single agency to handle both creative and media duties. Sources familiar with the development indicate the account is complex, involving multiple agencies. The pitch is currently underway, and the brand has yet to finalize the agency.

<a href="https://www.storyboard18.com/agency-news/amfi-and-pnb-metlife-search-for-new-creative-partners-bmw-wraps-up-pitch-70852.htm">Read More</a>


Omnicom-IPG merger gets conditional FTC nod amidst ad boycott concerns


The FTC's green light comes after Omnicom, parent to agencies like BBDO and TBWA, and IPG, which includes McCann Worldgroup, pledged not to collude with other firms to divert advertising dollars from media outlets based on their political or ideological leanings.


<a href="https://www.storyboard18.com/how-it-works/omnicom-ipg-merger-gets-conditional-ftc-nod-amidst-ad-boycott-concerns-71539.htm">Read More</a>


Prasar Bharati invites applications for vacant MPEG-4 slots on DD Free Dish


Through 89th online auction, the pubcaster has invited applications for the period from July 11, 2025 to March 31, 2026. The e-auction will tentatively be held on July 2, 2025.


<a href="https://www.storyboard18.com/how-it-works/prasar-bharati-invites-applications-for-vacant-mpeg-4-slots-on-dd-free-dish-71630.htm">Read More</a>


From Wipro to Infosys, India's IT giants see massive pay gap between CEOs and employees


The pay gap between IT company chairmen and Managing Directors and their employees has widened dramatically over the past four years.


According to Storyboard18's analysis of India's top-listed IT services firms, Wipro's chairman Rishad Premji has the lowest pay ratio to median employee remuneration. This means that the gap between Premji's salary and the average employee's earnings is the smallest at Wipro.


<a href="https://www.storyboard18.com/how-it-works/from-wipro-to-infosys-indias-it-giants-see-massive-pay-gap-between-ceos-and-employees-71574.htm">Read More</a>


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Ad agencies losing ground ? | PNB MetLife calls for an integrated pitch | PB invites applications for vacant MPEG-4 slots

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing, and business of brands.

From June 26, BARC to release weekly unrolled viewership data

The transition is expected to benefit news channels and broadcasters by offering a more immediate and transparent view of audience behaviour.

<a href="https://www.storyboard18.com/television/from-june-26-barc-to-release-weekly-unrolled-viewership-data-71492.htm">Read More</a>

Karnataka cabinet unveils sweeping bill to criminalize online fake news

Proposed legislation (Karnataka Misinformation and Fake News Prohibition Bill, 2025, and Karnataka Hate Speech and Hate Crime Prevention Bill, 2025) enforces up to 7‑year jail and Rs 10 lakh fine, sets up a six‑member regulator and special courts to curb misinformation, hate speech, misogyny and religious slights online.

<a href="https://www.storyboard18.com/digital/karnataka-cabinet-unveils-sweeping-bill-to-criminalize-online-fake-news-71489.htm">Read More</a>

Britannia and Talented respond to greenwashing accusations

Polina Zabrodskaya’s article received overwhelming support for her takedown of Britannia’s Cannes-winning sustainability campaign, while also reflecting broader disillusionment with the advertising industry's performative greenwashing and the awards culture that enables it.

<a href="https://www.storyboard18.com/how-it-works/exclusive-britannia-responds-to-greenwashing-accusations-71348.htm">Read More</a>

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

As Britannia’s ‘Nature Shapes Us’ and Indian Railways’ ‘Lucky Yatra’ face backlash for winning awards despite limited public impact, critics are calling out India’s ad industry for performative sustainability and campaign-first credibility.

<a href="https://www.storyboard18.com/brand-makers/sham-scam-cannes-lions-award-winning-ads-under-public-scrutiny-71357.htm">Read More</a>

Rebuilding Trust: Air India's dual challenge of safety and reliability

Air-India will now need to re-work its’ revival plan. The shadow to the crash and the investigation will dominate the news for the next few months, writes angel investor Lloyd Mathias.

<a href="https://www.storyboard18.com/brand-marketing/rebuilding-trust-air-indias-dual-challenge-of-safety-and-reliability-71332.htm">Read More</a>

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BARC's weekly unrolled viewership data release | Karnataka to criminalize online fake news | Cannes Lions-award winning ads under public scrutiny

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing, and business of brands.

Sun TV Network downplays family feud reports, company denies biz impact

'The statements allegedly made in the articles are incorrect, misleading, speculating, defamatory, and not supported by facts or law,' Sun TV Network said

<a href="https://www.storyboard18.com/television/sun-tv-network-downplays-family-feud-reports-company-denies-biz-impact-71232.htm">Read More</a>

OML hits pause on SaaS platform Hypothesis, pivots to service-first influencer marketing model

With numerous platforms out there in the market, OML aims to differentiate itself by adopting a unique approach, confirmed an industry source.

<a href="https://www.storyboard18.com/brand-marketing/oml-hits-pause-on-saas-platform-hypothesis-pivots-to-service-first-influencer-marketing-model-70981.htm">Read More</a>

OpenAI cuts ties with Scale AI after Meta partnership

The decision follow Meta's recent multi-billion-dollar investment in Scale AI and the onboarding of its CEO, Alexandr Wang.

<a href="https://www.storyboard18.com/brand-marketing/openai-cuts-ties-with-scale-ai-after-meta-partnership-71084.htm">Read More</a>

Crompton spends Rs 305.75 crore on advertising in FY25 to enhance brand visibility

Highlighting the marketing efforts, Crompton in its FY25 annual report mentioned that the electronic brand leveraged traditional and new-age media to create brand recall and loyalty

<a href="https://www.storyboard18.com/advertising/crompton-spends-rs-305-crore-on-advertising-in-fy25-to-enhance-brand-visibility-71155.htm">Read More</a>

Elon Musk’s X to launch digital wallet, credit cards in new fintech push

Experts say the path to a finance-driven future for X won’t be smooth.

<a href="https://www.storyboard18.com/digital/elon-musks-x-to-launch-digital-wallet-credit-cards-in-new-fintech-push-71249.htm">Read More</a>

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Sun TV network feud | OML pauses SaaS | Open AI cuts ties with Scale AI

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing, and business of brands.

Is Snapchat's bid to attract Indian advertisers working?

While platforms like Instagram, YouTube, and even homegrown players like Moj and ShareChat secure consistent ad spends, has Snapchat been able to break into the media plans of top marketers?

<a href="https://www.storyboard18.com/how-it-works/is-snapchats-bid-to-attract-indian-advertisers-working-70686.htm">Read More</a>

Dentsu breaks silence, admits to blowing whistle in CCI’s media cartel probe

The CCI’s leniency program, which incentivizes cartel members to come forward in exchange for reduced penalties or immunity, has emerged as a key tool in uncovering covert agreements.

<a href="https://www.storyboard18.com/agency-news/breaking-dentsu-breaks-silence-admits-to-blowing-whistle-in-ccis-media-cartel-probe-71048.htm">Read More</a>

Prasar Bharati and Shucae Films OTT join forces; aims to boost WAVES OTT content portfolio

This collaboration brings Shucae’s dynamic slate of original web content to Prasar Bharati’s digital platform WAVES, with select shows also airing on its national television network.

<a href="https://www.storyboard18.com/ott-news/prasar-bharati-and-shucae-films-ott-join-forces-aims-to-boost-waves-ott-content-portfolio-71063.htm">Read More</a>

Delhi HC backs Domino’s in trademark tussle, flags health risks of brand confusion over food

The order passed by Justice Saurabh Banerjee not only reinforces the protection of well-known trademarks but also underlines a compelling public health dimension when it comes to food-related IP infringement.

<a href="https://www.storyboard18.com/brand-marketing/delhi-hc-backs-dominos-in-trademark-tussle-flags-health-risks-of-brand-confusion-over-food-71090.htm">Read More</a>

Amazon India to invest over Rs 2000 crore to bolster pan India operations network

Amazon India has aimed to leverage the Rs 2,000 crore of investments to launch new sites and upgrade existing facilities across its fulfillment, sortation, and delivery network.

<a href="https://www.storyboard18.com/brand-makers/amazon-india-to-invest-over-rs-2000-crore-to-bolster-pan-india-operations-network-71049.htm">Read More</a>

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Snapchat struggles to attract Indian advertisers? | CCI raids: Dentsu confirms whistleblower role | Prasar Bharati and Shucae Films OTT join forces

Storyboard18 presents FAST FIVE ⬇


We bring you top five news updates from the world of advertising, marketing, and business of brands.


From Binge to Breaks: How ads are redefining OTT viewing in India


As subscription fatigue sets in, the OTT landscape is pivoting towards hybrid and AVOD models, driven by affordability, mobile-first consumption, and a rapidly growing digital ad market.


<a href="https://www.storyboard18.com/how-it-works/from-binge-to-breaks-how-ads-are-redefining-ott-viewing-in-india-69718.htm">Read More</a>


Havas doubles down on AI, unveils Converged.AI suite to supercharge client solutions


From the Croisette at Cannes, Havas announced a significant acceleration in its journey to become an AI-driven organization, reaffirming its commitment to integrating artificial intelligence across every aspect of its operations — all while remaining rooted in human creativity and empathy.


Marking a year since the launch of its global strategic transformation, Havas officially renamed its operating system to Converged.AI, reflecting its evolution into a fully AI-enabled ecosystem. The group also reaffirmed its pledge to invest €400 million by 2027 in AI, data, and technology — a bold continuation of its pivot toward AI-powered client solutions.

<a href="https://www.storyboard18.com/digital/havas-doubles-down-on-ai-unveils-converged-ai-suite-to-supercharge-client-solutions-70694.htm">Read More</a>


Cannes Lions 2025: India wins 2 Gold, 7 Silver & Bronze Lions; Ogilvy, Havas, Talented, FCB among winners


India clinched nine Lions at the 2025 Cannes Lions Festival. Ogilvy’s Chai Bansuri, FCB India’s Lucky Yatra and Talented’s Nature Shapes Britannia among winners.


<a href="https://www.storyboard18.com/advertising/cannes-lions-2025-india-wins-7-silver-ogilvy-talented-fcb-among-winners-70524.htm">Read More</a>


Bata Group appoints Panos Mytaros as its new Global CEO


Bata Group has announced the appointment of Panos Mytaros as its new global chief executive officer. Mytaros succeeds Sandeep Kataria who led the footwear and apparels company since 2020.


Mytaros is armed with three decades of global leadership experience in the footwear and the leather industry. Prior to joining Bata, Mytaros was the group CEO of ECCO, a lifestyle footwear brand.


<a href="https://www.storyboard18.com/brand-makers/bata-group-appoints-panos-myataros-as-its-new-global-ceo-70542.htm">Read More</a>


CTV adds 35 million viewers as India’s media mix goes cross-platform: Kantar Report


Fifty-eight percent Indians still watch linear TV every month, Connected TV (CTV) has emerged as a premium channel, with 35 million incremental viewers, offering advertisers a high-value opportunity.


<a href="https://www.storyboard18.com/how-it-works/ctv-adds-35-million-viewers-as-indias-media-mix-goes-cross-platform-kantar-report-70627.htm">Read More</a>


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Ads redefining OTT viewership | Cannes Lions 2025 winners | Havas unveils Converged.AI

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing, and business of brands.

Meta names Arun Srinivas as the Managing Director and Head for India

The leadership change follows the recent announcement of Sandhya Devanathan taking on an expanded role of leading both India and South East Asia

<a href="https://www.storyboard18.com/brand-makers/meta-appoints-arun-srinivas-as-india-head-and-managing-director-70392.htm">Read More</a> 

Amitabh Kant steps down as India’s G20 Sherpa, embarks on new chapter to back startups, free enterprise

In 45 years of public service, the former NITI Aayog CEO and G20 Sherpa shifted focus to supporting India’s transformation through entrepreneurship, innovation, and policy advocacy. Kant has been a key figure in promoting 'Incredible India', 'Make in India' campaigns, among many others.

<a href="https://www.storyboard18.com/brand-makers/amitabh-kant-steps-down-as-indias-g20-sherpa-embarks-on-new-chapter-to-back-startups-free-enterprise-70375.htm">Read More</a>

Air India’s Tragic Setback: Tata-led airline brand under scanner

As the national carrier mourns a devastating tragedy amid a turnaround under Tata Group, brand experts say rebuilding trust will take more than optics — starting with honesty, empathy, and transparent action.

<a href="https://www.storyboard18.com/special-coverage/air-indias-tragic-setback-tata-led-airline-brand-under-safety-and-service-scanner-70228.htm">Read More</a>

Estee Lauder Chairman Emeritus Leonard Lauder passes away at 92

Leonard Lauder had joined the company in 1958 and played a significant role in the transformation of the business.

<a href="https://www.storyboard18.com/brand-makers/estee-lauder-chairman-emeritus-leonard-lauder-passes-away-at-92-70432.htm">Read More</a>

Tata Starbucks clarifies: No official brand ambassador in India

After viral posts wrongly linked Dolly Chaiwala with the coffee chain, Tata Starbucks issued a clarification stating it has no formal brand ambassadors, past or present, in India.

<a href="https://www.storyboard18.com/brand-marketing/tata-starbucks-clarifies-no-official-brand-ambassador-in-india-70418.htm">Read More</a>

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Meta appoints Arun Srinivas as India Head | Amitabh Kant steps down as India's G20 Sherpa | Estee Lauder Chairman Emeritus passes away

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing, and business of brands.

Air India crash: Tata Sons Chairman N. Chandrasekaran says, ‘Worst day of my professional career’

A tragic Air India Dreamliner crash in Ahmedabad has prompted national mourning and a swift response from Tata Group, which pledged financial aid and support for victims' families as investigations begin.

<a href="https://www.storyboard18.com/special-coverage/air-india-crash-tata-sons-chairman-n-chandrasekaran-says-worst-day-of-my-professional-career-70099.htm">Read More</a>

Prasar Bharati warns public against fraudulent email account misrepresenting Content Sourcing Division

The public broadcaster has flagged ottcontentsourcing@gmail.com as a fake ID and has urged caution and verification before engaging with unofficial communication channels.

<a href="https://www.storyboard18.com/how-it-works/prasar-bharati-warns-public-against-fraudulent-email-account-misrepresenting-content-sourcing-division-70147.htm">Read More</a>

IndiGo, SpiceJet, Akasa Air rally behind Air India after Ahmedabad plane crash

The Boeing 787-8 Dreamliner, bound for London with 242 passengers and crew, crashed into a medical college complex shortly after takeoff from Ahmedabad, killing nearly all onboard and several people on the ground.

<a href="https://www.storyboard18.com/digital/indigo-spicejet-akasa-air-rally-behind-air-india-after-ahmedabad-plane-crash-70205.htm">Read More</a>

With AI push, Alphabet, Amazon and Meta together to acquire 54.7% of global ad market: WARC

According to WARC Media report, global adex growth will slowdown to 6.2% in 2025 reaching $1.16trn. While retail media remains as the fastest growing ad medium, global video adex is set to decline by 2.6%, this year.

<a href="https://www.storyboard18.com/how-it-works/with-ai-push-alphabet-amazon-and-meta-together-to-acquire-54-7-of-global-ad-market-warc-70220.htm">Read More</a>

Nita and Mukesh Ambani mourn victims of devastating Air India crash in Ahmedabad

The Reliance Industries chief assured the company’s full support for relief efforts.

<a href="https://www.storyboard18.com/special-coverage/mukesh-and-nita-ambani-mourn-victims-of-devastating-air-india-crash-in-ahmedabad-70151.htm">Read More</a>

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Brand Makers

Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.

Special Coverage

BARC's weekly unrolled viewership data release | Karnataka to criminalize online fake news | Cannes Lions-award winning ads under public scrutiny

Special Coverage

Sun TV network feud | OML pauses SaaS | Open AI cuts ties with Scale AI

Special Coverage

Snapchat struggles to attract Indian advertisers? | CCI raids: Dentsu confirms whistleblower role | Prasar Bharati and Shucae Films OTT join forces

Brand Makers

Ads redefining OTT viewership | Cannes Lions 2025 winners | Havas unveils Converged.AI

Special Coverage

Meta appoints Arun Srinivas as India Head | Amitabh Kant steps down as India's G20 Sherpa | Estee Lauder Chairman Emeritus passes away

Special Coverage

Tata Sons chairman on Air India crash | Prasar Bharti against fraud email | IndiGo, SpiceJet, Akasa Air rally