Meesho’s Lucky Saini elevated as head of marketing and growth at CheQ

Lucky Saini, who was the vice president and head of brand at Meesho, had joined CheQ on a part-time basis.

By  Storyboard18| Feb 2, 2024 7:44 AM
During his stint at Meesho, Lucky Saini launched its sale event charter and took Amazon and Flipkart sale events head on with a marque sale event property.

Lucky Saini, who served as vice president and head of brand at Meesho, has been promoted to the position of head of marketing and growth at CheQ, a fintech company. In his role, Saini is leading all marketing and growth efforts at CheQ.

In January 2023, Saini had joined the company as marketing advisor and investor on a part-time basis where his responsibilities involved being strategic advisor to the founder and the marketing team. He worked on the brand strategy and launch plan and helped the marketing team solve key business or consumer problems.

Saini began his career at Technopark Advisors, Star TV Network, Autumn Worldwide, Ogilvy & Mather, Manipal Global Communication, Flipkart, Dentsu and Vedantu.

During his stint at Meesho, Saini launched its sale event charter and took Amazon and Flipkart sale events head on with a marque sale event property.

Saini holds a master of business administration degree in marketing from Welingkar Institute of Management.

First Published onFeb 2, 2024 7:44 AM

SPOTLIGHT

How it WorksMIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

Read More

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.