Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Shivani Behl, who led Pureplay Skin Sciences as chief marketing officer has called it quits. She said, “The last few years have been fantastic. I have been fortunate to be a part of such a great organization and have learned so much along the way.”
During her stint, Behl was responsible for the marketing, communications, new product strategy and development, media, digital content strategy, turnover and P&L for Plum, Plum Body Lovin and PHY across categories of skincare, haircare, color cosmetics, bath and body and men’s grooming.
Prior to Pureplay Skin Sciences, Behl was the head of marketing at Shoppers Stop where she led marketing and loyalty functions at the department store chain, with 86 stores across 40 cities.
Behl started her career at Tata Motor and went on to work in companies like Reebok India, VIP Industries, Reliance Brands and Lakme Lever.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.