Sidharth Rao and Madhu Sudhan launch mar-tech services venture, Punt

Sidharth Rao, the founder of Webchutney, one of India’s top digital agencies, is starting up again. For his new venture, he partners with serial entrepreneur Madhu Sudhan. The company aims to be a specialist partner helping clients with their sales and marketing stacks with both new-age SaaS partners and the large cloud platforms of Google, Adobe, and Salesforce. Punt’s ambitions include servicing the North American/UK/ Middle East markets with delivery from India; and targetting the $100 billion digital services opportunity at the intersection of marketing and technology.

In a press note, Rao, said, “Back in ‘99, I saw the need for brands to shift towards digital, maybe a tad too early, and decided to start one of the first digital agencies in India. Today, I get a constant sense of deja-vu while watching agencies not able to fully grasp the urgency with which they need to build their marketing technology services stack. Digital advertising surpassing TV spends across the world is the end of an era. But it’s also the beginning of a complex and constantly changing one, with the mar-tech landscape gaining significance. I do believe that given the complexity that brands face, we’re about to see a giant wave of large scale mar-tech service providers built out of India. And with Punt, we want to get a serious head-start.” Sudhan added, “Marketers are dealing with an increasingly complex set of products in their sales and marketing stacks to drive acquisition and retention. Most products are point solutions that specifically solve for analytics, attribution, communication, intelligence, automation, enablement and engagement. Quite often, marketers do not build the skills in house to leverage these products to their fullest extent or to ensure they work well with all the other products they are using. This leads to a dual problem - poor outcomes for the marketer and churn for the product provider. Punt will address this problem by building specialist skills to ensure brands can identify and implement the right products and drive outcomes with optimal utilization of the mar-tech stack they have chosen.”