Sift Kaur Samra signs with Baseline Ventures for commercial representation

Baseline Ventures has signed a commercial representation agreement with shooter Sift Kaur Samra, the world record holder set to compete in the Paris Olympics.

Samra's outstanding performance at the Hangzhou Asian Games 50m Rifle 3 Positions event included a historic gold medal, marking India's first victory in this category. She not only set a new world record but also contributed significantly to the team's success, securing a silver medal in the Women's 50m Rifle three positions team event at the same Games. Samra secured the top spot in the Asian Champions qualification round, but she opted not to compete in the finals due to her prior qualification.

In 2022, she secured a gold medal at the National Games and a debut bronze in the ISSF World Cup's 50-meter rifle three positions event. At the 2023 ISSF World Championship in Baku, Samra made history for India by clinching an Olympic quota for the Paris 2024 Games, finishing fifth in the women's 50m rifle three positions event.

On her association with Baseline Samra said, "I am delighted to collaborate with Baseline Ventures, a company known for their commitment to excellence. I look forward to working with them to pursue my professional athletic ambitions and objectives”.

Founded in 2014, Baseline Ventures is a leading sports, events, entertainment, and licensing firm with offices in Mumbai, Delhi, Bengaluru, and Singapore. Baseline represents and manages some of India's biggest athletes including Smriti Mandhana, Kidambi Srikanth, HS Prannoy, Nikhat Zareen, Bhuvneshwar Kumar, Mayank Agarwal, Prithvi Shaw, Ruturaj Gaikwad, Lakshya Sen, PR Sreejesh, Saurav Ghosal, Joshna Chinappa, Vinesh Phogat and many more.