BRAND-MARKETING

Advertising

EaseMyTrip’s ad revenue dips 6% to Rs 80 crore in FY25, but strong holiday bookings drive growth

Brand Marketing

Microsoft to cut 10% of French workforce in latest round of global layoffs

Brand Makers

Amitabh Kant joins HCLTech Board as Independent Director

Brand Marketing

Govt releases draft accessibility standards for everyday products; aims to make India more inclusive

Brand Marketing

Swiggy user alleges 81% mark-up on delivery order, ignites debate

Brand Marketing

SC allows Cognizant to use Hexagonal logo in India amid ongoing legal battle

Brand Marketing

Paramount CEO David Ellison issues return-to-office ultimatum in staff memo

Brand Marketing

Wipro’s Santoor eyes top spot in India’s soap market, aims to dethrone Lifebuoy

Brand Marketing

LG Electronics to launch Rs 15,000 cr India IPO in October

How it Works

Auto sales inch up in August; GST 2.0, festive demand set to boost September momentum: FADA

Digital

Meta hires US contractors to build Hindi AI chatbots for Indian market

Brand Makers

Audi cuts prices in India by up to Rs 7.8 lakh after GST 2.0 rollout

Digital

Jaguar Land Rover shuts production after major cyber attack

Advertising

PhysicsWallah ramps up ad spend to Rs 276 crore in FY25, earmarks Rs 710 crore for promotions from IPO

Digital

Google Gemini deemed 'high risk' for kids in new safety report

Brand Makers

From humiliation to triumph: How Ratan Tata turned Ford's insult into his biggest victory

Digital

Apple faces copyright lawsuit over alleged use of pirated books to train AI models

Advertising

OpenAI’s boldest marketing bet in India: a likely ₹300 crore Ad war chest

Advertising

How Diwan Arun Nanda helped power Eveready’s brand journey

Brand Marketing

OYO renames corporate entity name to 'PRISM' to reflect global expansion

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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