BRAND-MARKETING

Brand Marketing

Global Ads Spotlight: When Honest Eggs Co. used data to crack the free-range myth

An egg with a fitness tracker? Sounds clucking crazy - until it changed the game. Honest Eggs Co.'s FitChix campaign didn’t just peck at misleading “free range” labels - it blew the barn doors open. Read and watch in our Global Ads Spotlight column.

Brand Makers

Indian-origin Amar Subramanya leaves Google after 16 years, finds Microsoft culture 'refreshingly low ego'

The remark about Microsoft's "refreshingly low ego" work environment drew attention online, with some observers interpreting it as a subtle jab at Google.

Brand Marketing

Walmart pivots to AI super agents to foster e-commerce growth

These super agents - targeted at shoppers, store employees, sellers/suppliers, and developers - will consolidate multiple tools into a single interface, becoming the primary way users interact with Walmart's digital systems.

Brand Marketing

Zepto under fire as customers spot hidden charges in COD orders

The controversy was sparked by Bengaluru-based marketing professional Sumukh Rao, who flagged what he called a “shady practice” after a friend noticed that her Zepto orders were suddenly defaulting to the COD option, despite previously using online payment.

Brand Marketing

Blinkit expands ambulance services in Gurugram, aims to reach emergency patients within 10 minutes

Launched earlier this year with just five ambulances, the Blinkit Ambulances project now has a fleet of 12 vehicles operating from six depots, covering nearly half of Gurugram.

Brand Marketing

Fries and Fights! McPatel sues McDonald’s over ‘Mc’ prefix dispute

The Ahmedabad-based company known for its French fries brand 'Ohh! Potato' has filed a trademark suit in the Ahmedabad rural court, alleging that McDonald’s is issuing “groundless threats” to stop using ‘Mc’ in its name.

Brand Marketing

Bikaji partners with Wai Wai maker Chaudhary Group to form snack JV

The partnership will focus on manufacturing, trading and marketing Bikaji’s portfolio categories (bhujia, namkeen, papad, packaged sweets and snacks) in Nepal.

Brand Marketing

World Tequila Day: Honouring the craft behind the iconic Mexican spirit

What began as a traditional drink has become a booming global market. According to a recent IMARC Group report, the tequila industry was valued at $18.36 billion in 2024 and is projected to grow at a CAGR of 10.52%, reaching $45.37 billion by 2033.

Brand Makers

'Global icon with a Mexican heart': Praveen Someshwar, MD & CEO Diageo India on World Tequila Day

In a reflective note shared on social media, Praveen Someshwar honoured the generations of jimadors, the skilled agave farmers who had meticulously cultivated the heart of tequila production since the 1940s.

Brand Marketing

SC dismisses Kalanithi Maran and KAL Airways’ plea for Rs 1,323 crore in damages from SpiceJet

The dispute began in 2015 when Maran and KAL Airways transferred their 58.24 percent stake they held in SpiceJet to the airline's founder-promoter Ajay Singh for a nominal sum of Rs 2.

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