BRAND-MARKETING

Brand Marketing

Heritage Foods acquires 51% stake in health dessert brand Get-A-Way

Digital

Jaguar Land Rover cyberattack dealt £1.9 billion blow to UK economy, report finds

Brand Makers

"Gen Z are not idiots - they love great stories too": Piyush Pandey’s final lesson on storytelling

Brand Makers

“Pandeymonium”: The timeless lessons of Piyush Pandey, the man who gave Indian advertising its soul

Brand Marketing

Blinkit to continue high marketing spend to onboard new consumers, says CEO Albinder Dhindsa

Brand Marketing

HUL's BRU teams up with Google Gemini for ‘Bru-Minder’ activation

Brand Marketing

Uber rebrands ‘Uber Green’ as ‘Uber Electric’

Brand Marketing

Noida influencer’s investigation flags misleading SPF claims by popular Indian sunscreens

Brand Marketing

HUL to double down on high-growth categories, digital brand building in FY26

Advertising

HUL boosts ad spends to Rs 1,661 crore in Q2 FY26

Brand Marketing

Simply Speaking: When a brand becomes an adjective

Digital

MeitY’s draft rules promise safer digital space for brands in the age of deepfakes

Brand Marketing

Reckitt Benckiser India sees low single-digit growth amid GST rejig, Durex gains offset impact

Brand Marketing

Unilever delays Magnum Ice Cream Company demerger due to US Govt shutdown

Brand Marketing

United Breweries’ beer volumes dip in Q3 on heavy monsoon; premium segment grows in double digits

Brand Marketing

L’Oréal eyes stake in Armani amid USD 4.66 bn Kering beauty acquisition

Digital

Amazon to pay $2.5 billion to settle FTC case over Prime subscription “dark patterns”

Social Media

Indian fashion label accused of plagiarizing British animator’s design

Brand Marketing

Kering sells beauty unit to L’Oréal for USD 4.66B in strategic shift

Brand Marketing

Rapido adds travel bookings to app, ties up with Goibibo, ConfirmTkt and RedBus

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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