BRAND-MARKETING

How it Works

Luxury tax: Handbags to horses - list of goods subject to the 1% TCS

The measure was first proposed in the Union Budget and is not intended to generate additional revenue, according to government officials. Rather, it is seen as a compliance tool designed to improve financial transparency and discourage under-reporting of income.

How it Works

India sees 163% surge in contextual marketing revenue, reveals WebEngage Report

Brands using AI for engagement have seen a 25% increase in customer retention, while behavioral segmentation and predictive analytics have driven 40% more conversions.

Brand Marketing

Tata Consumer Products' profit up 59% to Rs 345 crore in Q4 FY25

Tata Consumer's revenue from operations increased by 17.34% to Rs 4,608.22 crore versus Rs 3,926.94 crore in Q4 FY 24

How it Works

DS Group revenue surpasses Rs10,000 crore in FY25

Continuing to focus on artificial intelligence, automation and other future-focused technologies has enabled the organization to maintain its relevance within the industry while simultaneously driving value for consumers, according to the company.

How it Works

Swiggy's Snacc and Blue Tokai part ways just months after launch

The tie-up was intended to provide Snacc users with swift deliveries of Blue Tokai's coffee selection. However, insiders suggest that irreconcilable differences regarding pricing models and the assortment of products offered ultimately led to the premature termination of the partnership.

Brand Marketing

Mars Wrigley ups media spends in digital and q-comm, says CMO Nikhil Rao

Rao pointed out that Mars Wrigley invests around 30% of its turnover into sales and marketing. The company has gradually moved towards a balanced media strategy, with spend now split 50:50 between TV and digital platforms.

Brand Marketing

Namita Thapar condemns Ramdev's 'Sharbat Jihad' remark; praises Rooh Afza's message of unity

Thapar responded by sharing a post on social media platform X, posting a news clip of Ramdev’s comments with a Rooh Afza ad promoting communal harmony. She captioned it, “Hate marketing vs a class act. What is the India we want to create for our kids?”

Brand Marketing

Patanjali withdraws 'Sharbat Jihad' ads after Delhi High Court condemns communal remarks

As India prepares for crucial elections, the case underscores growing concerns around hate speech and communal polarisation being amplified through marketing and media platforms.

Brand Marketing

CCI clears Kandhari Global Beverages and Coca-Cola's Rs2000 crore deal for bottling unit

Kandhari Global Beverages, a long-standing Coca-Cola partner since 1993, has steadily expanded its presence in the market.

How it Works

Over 70% demand one-handed usability and in-hand comfort in smartphones, reveals Counterpoint Research

One-handed usability is considered a very important factor by respondents, with ease of holding and one-handed use (55%) being the main reasons for their preference for compact smartphones over larger ones.

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