BRAND-MARKETING

How it Works

Grounded trust: Boeing faces a global reputation turbulence

As mid-air scares mount and India’s recent air crashes link back to Boeing, the aerospace giant is navigating a trust crisis with global implications

Brand Makers

RIL's CMD Mukesh Ambani: We have no hesitation in believing we can build businesses of the future

The highlights of news from across Reliance in June 2025

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

This evolution reflects not just a surge in audience demand but also a dramatic shift in industry strategy, infrastructure, technology, and brand marketing.

Brand Makers

'Raymond 2.0 will be anchored on Lifestyle, Real Estate, and Engineering': Gautam Singhania

Raymond Chairman Gautam Singhania has aimed to reposition the 100-year-old company into a "modern, purpose-led enterprise aligned with India's transformation".

Brand Marketing

Mahindra Holidays & Resorts cuts adex by 26.4% to Rs 156.7 crore in FY25

Mahindra Holidays & Resorts' profit after tax grew by 11% in the fiscal year 2025 due to the cut in ad spend and rising prominence for leisure travel, spiritual tourism, destination weddings, and conferences at offbeat locations

Brand Marketing

Mahindra & Mahindra sales up 14% in June; SUV sales hit record 47,306 units

The 3-wheeler segment, including electric three-wheelers, performed strongly, with sales rising 37% in June to 8,454 units, compared to 6,180 units in June FY25.

Brand Marketing

Delhi HC pauses Rs 340 crore trademark blow to Amazon in Beverly Hills Polo Club dispute

The division bench, led by Justice Hari Shankar, put a temporary hold on both the damages and legal costs imposed by the earlier single-judge ruling, while allowing Amazon time to comply with remaining directions from that order.

Brand Marketing

Jockey taps GenZ with trend-first styling; ups spends on digital and Q-Comm

Despite being a traditionally offline-led category, Jockey is seeing traction on quick commerce platforms, especially for essentials like innerwear, tees, shorts and towels.

Brand Marketing

'40% of spends are on digital media; Over 12,000 influencers collaborate with our brands': HUL's Nitin Paranjpe

HUL is optimizing a "social-first" approach in marketing to reach new-age consumers

Brand Marketing

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

HUL has over 12,000 influencers with whom the company collaborates with its 50-plus brands across 15 categories. Last year, the company had a roster of 700 influencers

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN