BRAND-MARKETING

Brand Marketing

Mahindra partners with Gaana to redefine in-car audio experience in BE 6e and XEV 9e

This collaboration incorporates Dolby Atmos technology into Mahindra's eSUVs.

Brand Marketing

Hero MotoCorp sells 4.60 lakh motorcycles and scooters in 32-day festive period

During November, Hero MotoCorp continued to witness a positive trend in global business sales as well with a robust double-digit increase of 36%

How it Works

FSSAI issues new safety guidelines for foodtech platforms amid surge in complaints

The advisory outlines five key measures that foodtech platforms must adopt to improve food safety. These includes training for delivery executives, separate delivery of food and non-food items, FSSAI licensing and registration, product claims alignment, and shelf life requirements and hygiene ratings.

Brand Marketing

Swiggy launches new subsidiary in sports and recreational activities; name under process

The subsidiary will also pursue broadcasting and sponsorship rights and promote sports events through different business models.

Brand Marketing

Varun Alagh increases stake in Honasa Consumer to 31.93%; invests Rs 4.5 Crore

Together, Varun and Ghazal Alagh now hold a combined 35% stake in Honasa Consumer

Brand Marketing

Jaguar's controversial ad indicates change in a bold and dramatic way, says MD Rawdon Glover

The upcoming models will focus on luxury buyers and are anticipated to be priced higher than Jaguar's previous lineup.

Brand Makers

IPL’s elite clubs: Brand value of four franchises soar above $100 million for the first time

CSK is the most valuable IPL team with $122 million brand value.

Brand Marketing

Delhi HC bars competitor from labelling Physics Wallah as 'sasta wallah'

Initially offering physics lessons for JEE aspirants, Physics Wallah now boasts over 13 million subscribers on YouTube.

Brand Marketing

Brands go to court in trademark showdowns: India’s 10 legal battles of 2024

As brand identities face increasing scrutiny, 2024 witnessed a surge in trademark disputes in India. From airlines to fast-food, these high-profile legal battles underscore the rising importance of intellectual property protection.

Brand Marketing

Advertising boosts Swiggy's Instamart take rate, expected to reach 20-22% soon

Swiggy Instamart's take rate includes fees for platform and enablement services to the merchant partner, advertising revenue from brand partners, and fees charged from users which include delivery fees, convenience, and other charges

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