BRAND-MARKETING

Brand Marketing

BARC Ratings: CNN-News18 dominates with 72 percent lead over Times Now during second phase of Elections

With a remarkable 72% lead over Times Now, CNN-News18 remained the number one choice of viewers for comprehensive polling day coverage. It captured an impressive 38.8% market share, maintaining a significant lead over Republic TV, which captured 24.7% market share.

Brand Marketing

BookMyShow partners with Election Commission of India; unveils ad film ahead of Lok Sabha Elections

Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.

Brand Marketing

HCLTech and Cricket Australia extend their partnership for T20 Cricket World Cup 2024

As Australia enters the world cup with a special Indian connection, they will be donning the jersey with a global IT brand- HCLTech on their sleeves and in the trunk top of their training kit again

Brand Marketing

Korean beauty brand Laneige ropes in Sara Tendulkar as brand ambassador

Paul Lee, Managing Director & Country Head of Amorepacific India, added, "Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances."

How it Works

Raymond delivers highest annual revenue of Rs 9,286 crore

In line with the strategic initiatives, the proposed demerger of Lifestyle Business is progressing as planned, having already received SEBI, shareholder, and creditor approval.

Brand Marketing

NueGo teams up with T-Series film “SRIKANTH” starring Rajkummar Rao

As part of this venture, travellers can earn 10 percent discount on all routes by using the code "SRIKANTH" when booking through the NueGo App and website.

Brand Marketing

Philips India launches limited-edition trimmer co-designed by Virat Kohli

This collaboration is an extension of innovation and familiarity that reflects Virat Kohli's own grooming evolution.

How it Works

86 percent consumers spend considerable time deciding what to watch next: Report

The 11th edition of the Amagi Global FAST Report, provides insights into content preferences and viewing habits across diverse regions.

Brand Marketing

Lay's introduces limited edition Dhoni packs

The nationwide launch of the Lay's Dhoni collector's packs is scheduled for May 4th, 2024.

Brand Marketing

News18 Network captures highest YouTube views in second phase of elections

According to the viewership data from Playboard, News18 India’s YouTube views reached 31.6 million on the polling day, surpassing key competitors ABP News and Zee News at 27.7 million and 26.6 million, respectively.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN