Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Anurag Gupta, who led ada, a marketing company as chief operating officer, has joined Womb Communications as chief executive officer.
Gupta, who started his career at Ogilvy & Mather, went on to work across DDB Mudra Group, WPP and Wunderman.
As the chief growth officer - Asia Pacific, Wunderman, Gupta hacked growth through setting up e-commerce practice in Asia Pacific, new business acquisition in China, India, Indonesia and worked with regional clients to expand group footprint.
As the chief operating officer at WPP, his responsibility was to integrate more than 25 WPP agencies in the region to grow WPP’s business, provide thought leadership in creating innovative agency models, and enhance core creative product by integrating the creative, digital, insight and media agencies on WPP’s biggest brands.
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According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.