Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
n 2023, instant messaging platform WhatsApp had introduced Channels as a means to broadcast information and media. As time passed, tech giant Meta (formerly known as Facebook) came up with a set of new abilities to make the medium well-rounded.
The messaging platform is introducing another update which would allow users to pin channels. This feature would give users the ability to pin the frequently visited channels to the top of the list.
This leads to simplification of access to specific channels, thus eliminating the requirement to scroll through the entire list. They can also be organised on the basis of priority. The feature is currently under development and will be made accessible to all in the app’s future version.
To note, WhatsApp has also rolled out the ability to include polls to WhatsApp Channels, send voice notes and include 16 people admins.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.