Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Amazon puts its $20.6 bn media account up for review
Amazon's media account is under review at IPG's Initiative, who has handled the company's mandate since 2017.
Recently, the e-commerce company won its fight against the European Union (EU) tech rules which highlighted Amazon as a ‘very large online platform’ where it was necessary to provide access to the researchers and authorities to its ad repositories. (Representative Image: Christian Wiediger via Unsplash)
E-commerce company Amazon, which has been touted as one of the biggest advertisers in the world, has put its media account for review. The account is worth $20.6 bn. The massive media account under review is currently with IPG's Initiative, which has been handling the mandate since 2017, states a media report.
Recently, the e-commerce company won its fight against the European Union (EU) tech rules which highlighted Amazon as a ‘very large online platform’ where it was necessary to provide access to the researchers and authorities to its ad repositories (a central location where one can find data stored and managed). This was in order to check how the ads were targeted.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.