BIZ-MOVES

Agency News

Scarecrow M&C Saatchi bags the Gopal Snacks' creative mandate

The full-service creative duties of the brand will be handled by the agency's Mumbai office, stated the company in the release.

Brand Marketing

Mirum India wins digital mandate for ibis Hotels

With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

Agency News

Publicis Groupe's Digitas India has won the digital creative mandate of Deoleo India

This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo's marquee products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform these brands through cutting-edge digital narratives and enhanced consumer engagement.

Agency News

Sintex's media account on pitch: Exclusive

Sintex's media mandate is currently on pitch. Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex in February 2024.

Agency News

EXCLUSIVE: IPG Mediabrands gets Congress party's media planning and buying mandate for 2024 Elections

The account will be handled by BPN, a division of Initiative Media, which is part of IPG Mediabrands.

Agency News

Madison Media retains BJP media planning and buying mandate for 2024 Elections: Exclusive

Madison Media had previously managed media planning and buying strategies for the BJP during the 2014 and also for the 2019 Lok Sabha elections.

Agency News

Exclusive: National Payments Corporation of India calls for digital marketing pitch; Mandate to also focus on UPI awareness, RuPay

The onboarded agency will help the NPCI define, plan and execute digital marketing strategy for all of its products to strengthen the brand’s digital presence, with special focus on UPI awareness and RuPay.

Agency News

Dentsu Creative India bags the integrated creative mandate of GEF India

As per the mandate, Dentsu Creative will provide end-to-end creative solutions for GEF India, covering all aspects of branding, communication, and marketing.

Agency News

Cheil's Experience Commerce bags the creative and social media mandate for The Sleep Company

Experience Commerce is tasked with amplifying the brand's digital presence through strategic creative approaches, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Quantum Brief

Storyboard18 Global News Break Confirmed: Publicis Media gets Spotify’s global media account

Spotify awards its media account to Publicis Media after a global pitch. Following the global realignment, Publicis Media gets the streamer's business in India. Storyboard18 broke the global exclusive story on February 1.

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