Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Nike and Tiger Woods part ways after 27 years
Tiger Woods, a 15-time Major winner, had previously signed a 10-year, $200 million contract with Nike in 2013, contributing to an estimated total payment of $500 million from the sportswear giant.
Nike remained a supporter of Tiger Woods throughout the company’s partnership with the golfer, most notably in 2009 when his career was upended by the sex scandal that shattered his clean-cut image.
Golf legend Tiger Woods has ended his 27-year relationship with sportswear giant Nike. Woods announced the development on his social media. The 15-time Major champion thanked Nike for the company’s support since signing with the brand in 1996 in a deal that earned Woods a reported $500 million over the next 27 years. “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods said.
— Tiger Woods (@TigerWoods) January 8, 2024
“(Former Nike CEO) Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way,” he wrote further in his post.
The 15-time Major winner, had previously signed a 10-year, $200 million contract with Nike in 2013, contributing to an estimated total payment of $500 million from the sportswear giant. The partnership extended beyond apparel, encompassing golf balls and clubs, cementing Nike as an integral part of Woods’ image and success.
Nike also bid goodbye to the star and said they were grateful for the partnership in a social media post.
Nike remained a supporter of Woods throughout the company’s partnership with the golfer, most notably in 2009 when his career was upended by the sex scandal that shattered his clean-cut image.
Here are some iconic Nike ads featuring Woods.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.