Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
TRAI meeting | IBDF elects JioStar's Kevin Vaz as President | Attrition in India's unicorn startups
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
The Telecom Regulatory Authority of India (TRAI) held an Open House Discussion (OHD) on Friday, engaging multiple stakeholders regarding the consultation paper for the regulatory framework for Ground-Based Broadcasters (GBBs)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Give equal treatment to ground based and satellite broadcasters: Stakeholders tell TRAI The consultation paper highlighted that GBBs could leverage advanced technologies like cloud-based platforms, broadband networks, and fiber technology to distribute content to DPOs efficiently.
TDSAT refuses stay on TRAI's tariff regulation, next hearing on Feb 6 In November, the Supreme Court rejected IBDF appeal challenging the TRAI tariff order and directed IBDF to approach TDSAT instead. The tariff order mandates free-to-air channels on DD Free Dish.
Omnicom-IPG deal: Congress probes ad giants over links to GARM Both companies have been instructed to preserve all relevant documents and communications with the WFA and GARM and to provide them to a Congressional committee for review.
IBDF elects JioStar's Kevin Vaz as President at 25th AGM Rajat Sharma, Gaurav Banerjee and R. Mahesh Kumar were elected as vice-presidents of the broadcasters’ body.
Talent drain hits India's unicorn startups, attrition rate reaches 4.5%: Report More than 39,000 employees left unicorn companies in September 2023, the highest between August 2023 and 2024. This could be a result of layoffs or employees quitting their jobs.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.
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