Priya Nair appointed new CEO and MD of Hindustan Unilever, to succeed Rohit Jawa

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

Digital Entertainment Summit 2025: The Highlights

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

When it comes to climate, businesses are less trusted than government and NGOs, as per the Edelman Trust Barometer Special Report: Trust and Climate Change. 

The survey which was done in 14 countries and had 13,986 respondents further revealed that 93 percent people believe that climate change poses a serious and eminent threat to the planet. Out of the 98 percent respondents in India, 67 percent believe the same as well. Journalists, government leaders, and chief executive officers rank the lowest when it comes to trusting experts on the issue of climate change. 

India is the most distrusted country when it comes to climate change; Canada is the most trusted one. 65 percent of businesses are not doing well at living up to their climate change commitments. The top three reasons include focus on short term profit, pretending to care and leaders fearing backlash. 

Globally, 72 percent believe that climate change will make life extremely difficult and unpleasant for them and their family. For 45 percent of respondents, their health or that of their family has gotten worse due to climate change. 71 percent said that the weather where they live has gotten more extreme over the past few years. 

Amongst the 77 percent worried about climate change, 55 percent are climate pessimists and 22 percent are climate optimists. 35 percent believe government is doing well on balancing climate needs with reliable and affordable energy; 34 percent believe that the government is doing well on balancing climate solutions with economic recovery and growth. 

Across developed countries, 39 percent believe that international treaties like the Paris Agreement will be essential to tackle climate change. Factors like the cost being too high, lack of information on products and solutions, lack of institutional support and unavailability of climate friendly solutions are coming in the way of people wanting to lead a climate friendly lifestyle. 






CLIMATE CHANGE