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Office war erupts: Omnicom–IPG merger sparks turf war in Mumbai as leaders battle for space

Senior industry sources say the Omnicom office cannot house both the media and creative teams simultaneously. The current capacity simply doesn’t allow for the combined headcount — and neither side is keen to relinquish its turf.

Brand Makers

'I have 100% trust in Priya', says Unilever CEO Fernando Fernandez as India anchors global growth plans

Brand Makers

Exclusive: PepsiCo’s high-speed F1 play - CEO Eugene Willemsen on the Mercedes partnership

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Storyboard18 Awards for Creativity: A New Creative Standard for India

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OTT

Global piracy OTT scam exposed in Noida, sold pirated Netflix, Prime Video access to NRIs

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ICC and JioStar reaffirm media rights deal amid speculation

Brand Marketing

‘Big brands can become suspicious,’ Unilever’s CEO says, as FMCG firm taps 300,000 influencers

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2026: The year when AI driven threat analysts become mainstream in IT services, GCCs, BFSI

Digital

Breaking: No pact with AI band Trilok, says Govt as Prasar Bharati faces questions over AI-generated content

Agency News

EXCLUSIVE: Dharma Cornerstone to split; Karan Johar, Bunty Sajdeh part ways

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Office war erupts: Omnicom–IPG merger sparks turf war in Mumbai as leaders battle for space

Senior industry sources say the Omnicom office cannot house both the media and creative teams simultaneously. The current capacity simply doesn’t allow for the combined headcount — and neither side is keen to relinquish its turf.

Featured

OTT

Global piracy OTT scam exposed in Noida, sold pirated Netflix, Prime Video access to NRIs

How it Works

ICC and JioStar reaffirm media rights deal amid speculation

Brand Marketing

‘Big brands can become suspicious,’ Unilever’s CEO says, as FMCG firm taps 300,000 influencers

How it Works

2026: The year when AI driven threat analysts become mainstream in IT services, GCCs, BFSI

Digital

Breaking: No pact with AI band Trilok, says Govt as Prasar Bharati faces questions over AI-generated content

Agency News

EXCLUSIVE: Dharma Cornerstone to split; Karan Johar, Bunty Sajdeh part ways

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