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Brand Marketing

  • Perfetti Van Melle's Gunjan Khetan calls confectionery fast fashion; bets on format, flavour, tech

    Perfetti Van Melle's Gunjan Khetan calls confectionery fast fashion; bets on format, flavour, tech

  • GCC’s Creator Boom: And Why Brands Can’t Ignore It

    GCC’s Creator Boom: And Why Brands Can’t Ignore It

iD Fresh Food in exclusive negotiations with Apax Partners for USD 150 mn dealSTORY OF THE DAY

iD Fresh Food in exclusive negotiations with Apax Partners for USD 150 mn deal

The report states that the potential deal size is around USD 150 million (Rs 1,338 crore), valuing the company at approximately USD 500 million (Rs 4,460 crore).

  • Prasar Bharati opens free MPEG-4 window on DD Free Dish to boost public-interest channels

    Prasar Bharati opens free MPEG-4 window on DD Free Dish to boost public-interest channels

  • Supreme Court rejects Byju Raveendran’s challenge to NCLAT ruling on BCCI settlement

    Supreme Court rejects Byju Raveendran’s challenge to NCLAT ruling on BCCI settlement

Featured

IPO-bound Meesho doubles down on content commerce, sharpens ROI-first ad strategy

Advertising

IPO-bound Meesho doubles down on content commerce, sharpens ROI-first ad strategy

Apple to open fifth India store in Noida on 11 December

Brand Marketing

Apple to open fifth India store in Noida on 11 December

Announcing Storyboard18 Awards for Creativity (SACs): A New Benchmark for Indian Advertising & Modern Brand Storytelling

Special Coverage

Announcing Storyboard18 Awards for Creativity (SACs): A New Benchmark for Indian Advertising & Modern Brand Storytelling

Supreme Court directs Samay Raina and comedians to host fundraising events for persons with disabilities

Brand Makers

Supreme Court directs Samay Raina and comedians to host fundraising events for persons with disabilities

Netflix defends Aryan Khan show as Wankhede pursues defamation claim

Brand Marketing

Netflix defends Aryan Khan show as Wankhede pursues defamation claim

Star-stacked campaigns are everywhere, but are too many celebrities killing the brand story?

Brand Marketing

Star-stacked campaigns are everywhere, but are too many celebrities killing the brand story?

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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For sales and collaboration queries, reach out to

Vishakha.Deshmukh@nw18.com

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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