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Brand Marketing

  • Trademark clash over ‘Pudin Hara’ lands in Delhi HC as Dabur challenges rival’s registration

    Trademark clash over ‘Pudin Hara’ lands in Delhi HC as Dabur challenges rival’s registration

  • Spotify launches 2025 wrapped for advertisers, turning fan behaviour into marketing strategy

    Spotify launches 2025 wrapped for advertisers, turning fan behaviour into marketing strategy

54% of D2C brands spend up to 25% of marketing budgets on influencersSTORY OF THE DAY

54% of D2C brands spend up to 25% of marketing budgets on influencers

3 in 4 D2C brands now use creators to drive sales. (Image source: Unsplash)

  • OnlyFans CEO says platform’s success comes from eliminating middle management

    OnlyFans CEO says platform’s success comes from eliminating middle management

  • Netflix reassures subscribers with a letter after $82.7 billion bid to acquire Warner Bros. Discovery

    Netflix reassures subscribers with a letter after $82.7 billion bid to acquire Warner Bros. Discovery

Featured

Blinkit CEO Albinder Dhindsa warns of Q-com shakeout amid capital crunch

Brand Makers

Blinkit CEO Albinder Dhindsa warns of Q-com shakeout amid capital crunch

Starlink lists India plan prices ahead of full launch approval

Digital

Starlink lists India plan prices ahead of full launch approval

PhysicsWallah ups marketing spend by 50% in H1 FY26 as offline expansion accelerates

Brand Marketing

PhysicsWallah ups marketing spend by 50% in H1 FY26 as offline expansion accelerates

Google tests deeper AI mode integration, raising fresh concerns over search traffic loss

Brand Makers

Google tests deeper AI mode integration, raising fresh concerns over search traffic loss

IndiGo calls mass flight cancellations ‘unforeseeable confluence’ as DGCA reviews airline’s response

Brand Marketing

IndiGo calls mass flight cancellations ‘unforeseeable confluence’ as DGCA reviews airline’s response

UFO Moviez unit ties up with China’s Timewaying to deploy DCI-certified LED cinema screens

Brand Marketing

UFO Moviez unit ties up with China’s Timewaying to deploy DCI-certified LED cinema screens

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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For sales and collaboration queries, reach out to

Vishakha.Deshmukh@nw18.com

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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