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Advertising

  • State approves comprehensive policy for hoardings on government land

    State approves comprehensive policy for hoardings on government land

  • Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?

    Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?

Women’s World Cup 2025 set to deliver 70% surge in ad revenues; India-game TV spots up 40%, OTT CPMs up 50%STORY OF THE DAY

Women’s World Cup 2025 set to deliver 70% surge in ad revenues; India-game TV spots up 40%, OTT CPMs up 50%

The Women's World Cup will be staged across Bengaluru, Guwahati, Indore, and Visakhapatnam in India, and Colombo in Sri Lanka, offering a regional spread that broadcasters hope will further amplify reach. (Image credits: Firstpost)

  • ‘This partnership is about national pride’: Apollo Tyres MD on new team India sponsorship

    ‘This partnership is about national pride’: Apollo Tyres MD on new team India sponsorship

  • Apollo Tyres set to become Team India’s new jersey sponsor: BCCI official

    Apollo Tyres set to become Team India’s new jersey sponsor: BCCI official

Featured

Electronics to see spending at 44%, gifting trend to grow this festive season: Report

Advertising

Electronics to see spending at 44%, gifting trend to grow this festive season: Report

Maharashtra issues new rules for hoardings installation on government land

Advertising

Maharashtra issues new rules for hoardings installation on government land

Print ad volumes down by 4% in H1 2025 YoY

Advertising

Print ad volumes down by 4% in H1 2025 YoY

The Boomerang Effect: Why talent keeps circling back to old firms

Advertising

The Boomerang Effect: Why talent keeps circling back to old firms

Walmart’s ad spend climbs to $5 billion in FY25; revenues rise 5%

Advertising

Walmart’s ad spend climbs to $5 billion in FY25; revenues rise 5%

Myntra’s ad revenue jumps 28% to Rs 914 crore in FY25, marketing expenses surge to Rs 2,105.3 crore

Advertising

Myntra’s ad revenue jumps 28% to Rs 914 crore in FY25, marketing expenses surge to Rs 2,105.3 crore

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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