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advertising

  • Warner Bros. Discovery revives HBO Max name in strategic rebrand

    Warner Bros. Discovery revives HBO Max name in strategic rebrand

  • InspiRAYtion 25: A Jaguar’s last Song

    InspiRAYtion 25: A Jaguar’s last Song

The Belgian Court rules against 'Transparency & Consent Framework'; terms it as 'illegal'STORY OF THE DAY

The Belgian Court rules against 'Transparency & Consent Framework'; terms it as 'illegal'

TCF was relied upon by the big tech companies like Google, Amazon, X (previously Twitter), followed by the entire tracking-based advertising industry, to obtain consent for data processing.

  • Global Ads Spotlight: Check how Doritos made noise by killing the 'crunch'

    Global Ads Spotlight: Check how Doritos made noise by killing the 'crunch'

  • AI vs. Agencies: Mark Zuckerberg's vision of ad disruption sparks debate in India

    AI vs. Agencies: Mark Zuckerberg's vision of ad disruption sparks debate in India

Featured

India's 'Boycott Turkey' intensifies as traders reject marble, apples over Ankara's support to Pakistan

QUANTUM-BRIEF

India's 'Boycott Turkey' intensifies as traders reject marble, apples over Ankara's support to Pakistan

Global agencies shake-up: Grey moves under Ogilvy as WPP reshapes creative holdings

QUANTUM-BRIEF

Global agencies shake-up: Grey moves under Ogilvy as WPP reshapes creative holdings

Amazon Prime introduces ad-supported plan, offers ad-free option for Rs 699 per year

QUANTUM-BRIEF

Amazon Prime introduces ad-supported plan, offers ad-free option for Rs 699 per year

Google refreshes iconic 'G' logo after nearly 10 years

QUANTUM-BRIEF

Google refreshes iconic 'G' logo after nearly 10 years

From Pitch to Prime Time! Virat Kohli's iconic ads

QUANTUM-BRIEF

From Pitch to Prime Time! Virat Kohli's iconic ads

Kotak Life’s Mother’s Day film celebrates a mother’s true 'Viraasat'

QUANTUM-BRIEF

Kotak Life’s Mother’s Day film celebrates a mother’s true 'Viraasat'

More from Storyboard18

How it Works

Big tech's role?: Misinformation outpaced moderation as India-Pak tensions ignited digital crossfire

Big tech's role?: Misinformation outpaced moderation as India-Pak tensions ignited digital crossfire

Brand Marketing

Global Ads Spotlight: Here's how Cola-Cola hacked screentime with Alexa skill in KSA

Global Ads Spotlight: Here's how Cola-Cola hacked screentime with Alexa skill in KSA

How it Works

India-Pak border tensions threaten H1 OOH adex; key inventories in high-alert zones underutilised

India-Pak border tensions threaten H1 OOH adex; key inventories in high-alert zones underutilised

How it Works

Ad agencies enter ‘wait mode’ amid India-Pak tensions; WFH begins, client meets deferred, projects paused

Ad agencies enter ‘wait mode’ amid India-Pak tensions; WFH begins, client meets deferred, projects paused
Amul’s topical ad strikes patriotic chord amid India-Pakistan tensions

Advertising

Amul’s topical ad strikes patriotic chord amid India-Pakistan tensions

Advertising

Swiggy's advertising spend rises to Rs 977.7 crore in Q4 FY25; losses mount to Rs 1081 crore

Swiggy's advertising spend rises to Rs 977.7 crore in Q4 FY25; losses mount to Rs 1081 crore

How it Works

Ad spend in limbo as IPL 2025 suspension jolts brand plans amid India-Pak tensions

Ad spend in limbo as IPL 2025 suspension jolts brand plans amid India-Pak tensions

How it Works

India-Pakistan tensions to trigger 5–10% dip in H1 2025 AdEx; brands hit pause on high-visibility media

India-Pakistan tensions to trigger 5–10% dip in H1 2025 AdEx; brands hit pause on high-visibility media
Global Ads Spotlight: When AI met Animal Welfare in a Pedigree campaign to boost pet adoptions

Brand Makers

Global Ads Spotlight: When AI met Animal Welfare in a Pedigree campaign to boost pet adoptions

Brand Marketing

BCCI may pause IPL 2025 amid security concerns; final decision expected today

BCCI may pause IPL 2025 amid security concerns; final decision expected today

Brand Marketing

Mast & Meh: Titan, BIBA, Parle-G - who nailed the Mother’s Day moment?

Mast & Meh: Titan, BIBA, Parle-G - who nailed the Mother’s Day moment?

Advertising

Titan boosts ad spend by 23% to Rs 330 crore in Q4 FY25

Titan boosts ad spend by 23% to Rs 330 crore in Q4 FY25

POPULAR

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

Digital

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Digital

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Special Coverage

Content creator Raj Shamani’s journey: Prioritizing substance over virality

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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