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Advertising

  • Rs 133 cr penalties, 5 lakh+ samples tested in last 3 yrs: Govt cracks down on misleading ads, food claims

    Rs 133 cr penalties, 5 lakh+ samples tested in last 3 yrs: Govt cracks down on misleading ads, food claims

  • Breaking: Indian Railways clocks ₹1,313 crore from station, train advertisements in five years

    Breaking: Indian Railways clocks ₹1,313 crore from station, train advertisements in five years

Language is the new genre: What Indian films reveal about changing consumer preferencesSTORY OF THE DAY

Language is the new genre: What Indian films reveal about changing consumer preferences

This image is generated by AI

  • Integral Ad Science launches AI assistant to streamline campaign setup, insights

    Integral Ad Science launches AI assistant to streamline campaign setup, insights

  • 2026: The Year Of...: When applied intelligence takes over brand building, says Rana Barua of Havas India

    2026: The Year Of...: When applied intelligence takes over brand building, says Rana Barua of Havas India

Featured

“PM Narendra Modi understands brand India like few leaders do”: Sir Martin Sorrell

Agency News

“PM Narendra Modi understands brand India like few leaders do”: Sir Martin Sorrell

Omnicom–IPG merger has left clients in India discombobulated: Sir Martin Sorrell

Agency News

Omnicom–IPG merger has left clients in India discombobulated: Sir Martin Sorrell

When AI Becomes the Ad: How McDonald’s Christmas ad exposed advertising’s creative confidence crisis

Brand Marketing

When AI Becomes the Ad: How McDonald’s Christmas ad exposed advertising’s creative confidence crisis

Publicis Groupe appoints Atique Kazi as CEO of Performics India

Brand Makers

Publicis Groupe appoints Atique Kazi as CEO of Performics India

Pantone announces Color of the Year 2026: What it indicates for brands and why the exercise continues

How it Works

Pantone announces Color of the Year 2026: What it indicates for brands and why the exercise continues

Calling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

Special Coverage

Calling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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