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Advertising

  • 'We only spend if we can deliver ROI': Meesho recasts ad monetisation with seller-centric approach

    'We only spend if we can deliver ROI': Meesho recasts ad monetisation with seller-centric approach

  • IPO-bound Meesho doubles down on content commerce, sharpens ROI-first ad strategy

    IPO-bound Meesho doubles down on content commerce, sharpens ROI-first ad strategy

Announcing Storyboard18 Awards for Creativity (SACs): A New Benchmark for Indian Advertising & Modern Brand StorytellingSTORY OF THE DAY

Announcing Storyboard18 Awards for Creativity (SACs): A New Benchmark for Indian Advertising & Modern Brand Storytelling

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

  • Star-stacked campaigns are everywhere, but are too many celebrities killing the brand story?

    Star-stacked campaigns are everywhere, but are too many celebrities killing the brand story?

  • AI demand spurs real estate advertising to get ‘search-ready’

    AI demand spurs real estate advertising to get ‘search-ready’

Featured

After the Mega-Merger: What fate awaits India’s Big Six Agencies- BBDO, TBWA, DDB, McCann, FCB and MullenLowe

Agency News

After the Mega-Merger: What fate awaits India’s Big Six Agencies- BBDO, TBWA, DDB, McCann, FCB and MullenLowe

US judge limits Burger King ‘inflated Whopper’ ad lawsuit

Advertising

US judge limits Burger King ‘inflated Whopper’ ad lawsuit

Omnicom-IPG deal closed: Timelines, key agencies and what's next?

Agency News

Omnicom-IPG deal closed: Timelines, key agencies and what's next?

The End of an Era at IPG: How Interpublic came to be swallowed by Omnicom

Advertising

The End of an Era at IPG: How Interpublic came to be swallowed by Omnicom

Omnicom closes its takeover of IPG, reshaping global advertising and raising questions in India

Agency News

Omnicom closes its takeover of IPG, reshaping global advertising and raising questions in India

Omnicom closes $13.5 billion IPG acquisition; leadership structure to be unveiled by Dec 1

Agency News

Omnicom closes $13.5 billion IPG acquisition; leadership structure to be unveiled by Dec 1

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

Partner with Us:

For sales and collaboration queries, reach out to

Vishakha.Deshmukh@nw18.com

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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