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advertising

  • FMCG 2024 adex wrap: HUL, Dabur, Godrej scaled back ad expenses, Marico sees 35% jump in Q4 FY25

    FMCG 2024 adex wrap: HUL, Dabur, Godrej scaled back ad expenses, Marico sees 35% jump in Q4 FY25

  • With AI push, Alphabet, Amazon and Meta together to acquire 54.7% of global ad market: WARC

    With AI push, Alphabet, Amazon and Meta together to acquire 54.7% of global ad market: WARC

France plans to ban ads for Chinese fast fashion giants Shein, TemuSTORY OF THE DAY

France plans to ban ads for Chinese fast fashion giants Shein, Temu

However, the amended bill has made a distinction between "ultra" fast fashion and "classic" fast fashion, therefore keeping off European fast-fashion players like Zara, H&M, and Kiabi from the ban list.

  • Print ad goes viral after Air India plane crash in Ahmedabad

    Print ad goes viral after Air India plane crash in Ahmedabad

  • Amazon doubles Prime Video ad load to 4–6 minutes per hour

    Amazon doubles Prime Video ad load to 4–6 minutes per hour

Featured

Mast or Meh: Father’s Day feels - Who nailed it - Instamart, VIDA, or Atlys?

QUANTUM-BRIEF

Mast or Meh: Father’s Day feels - Who nailed it - Instamart, VIDA, or Atlys?

As Omnicom-IPG mega merger moves ahead, workforce restructuring begins

QUANTUM-BRIEF

As Omnicom-IPG mega merger moves ahead, workforce restructuring begins

Global Ads Spotlight: How iFood served up football - and a 23% sales boost

QUANTUM-BRIEF

Global Ads Spotlight: How iFood served up football - and a 23% sales boost

Traditional adex under pressure as TV grows by 1%, print down by 3% in 2025: WPP Media

QUANTUM-BRIEF

Traditional adex under pressure as TV grows by 1%, print down by 3% in 2025: WPP Media

Digital dominates! Digital to command 81.6% of global ad market in 2025: WPP Media

QUANTUM-BRIEF

Digital dominates! Digital to command 81.6% of global ad market in 2025: WPP Media

India adex to rise 8.4% to $21.3 billion in 2025, even as global growth slows to 6%: WPP Media

QUANTUM-BRIEF

India adex to rise 8.4% to $21.3 billion in 2025, even as global growth slows to 6%: WPP Media

More from Storyboard18

Advertising

WPP India: Organizing the Big Five- creative, media, digital, data and delivery

WPP India: Organizing the Big Five- creative, media, digital, data and delivery

Brand Marketing

Global Ads Spotlight: Here's how 7-Eleven hijacked the NFL spotlight without paying a dime

Global Ads Spotlight: Here's how 7-Eleven hijacked the NFL spotlight without paying a dime

Advertising

Publicis wins Mars’ $1.7 billion global media account, unseating WPP

Publicis wins Mars’ $1.7 billion global media account, unseating WPP

Brand Marketing

Diageo mulls options for stake sale in RCB after IPL win

Diageo mulls options for stake sale in RCB after IPL win
The Trade Desk to launch 'Deal Desk' to understand and manage digital advertising deal performance

Advertising

The Trade Desk to launch 'Deal Desk' to understand and manage digital advertising deal performance

How it Works

WPP slams Publicis over Epsilon ad quality in client-facing report

WPP slams Publicis over Epsilon ad quality in client-facing report

Brand Makers

End of an era: Mark Read's legacy and the future for WPP India

End of an era: Mark Read's legacy and the future for WPP India

Brand Marketing

Global Ads Spotlight: Here's how Tide turned internet messes into marketing gold

Global Ads Spotlight: Here's how Tide turned internet messes into marketing gold
Could Brian Lesser, the architect of WPP Media's reinvention, be the likely successor to Mark Read as WPP CEO?

Brand Makers

Could Brian Lesser, the architect of WPP Media's reinvention, be the likely successor to Mark Read as WPP CEO?

Brand Makers

“We are ultimately a people business,” says Mark Read as AI reshapes WPP workforce

“We are ultimately a people business,” says Mark Read as AI reshapes WPP workforce

Brand Makers

All you need to know about Mark Read: The quiet transformer behind WPP's new age

All you need to know about Mark Read: The quiet transformer behind WPP's new age

Brand Makers

WPP likely to communicate new structure to all partners in India; Global CEO Mark Read announces exit

WPP likely to communicate new structure to all partners in India; Global CEO Mark Read announces exit

POPULAR

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

Advertising

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

We will continue acquisition-led strategy in India: Havas Chairman and CEO Yannick Bolloré

Agency News

We will continue acquisition-led strategy in India: Havas Chairman and CEO Yannick Bolloré

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Meta’s policy shift could spark 30% surge in RMG ad spending in India

Advertising

Meta’s policy shift could spark 30% surge in RMG ad spending in India

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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