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advertising

  • Marico prioritizes responsible marketing as AdEx rises by 18.4% to Rs 1,128 crore in FY25

    Marico prioritizes responsible marketing as AdEx rises by 18.4% to Rs 1,128 crore in FY25

  • TNRERA cracks down on misleading real estate ads to protect homebuyers

    TNRERA cracks down on misleading real estate ads to protect homebuyers

Harsh Mariwala rallies Marico behind brands and purpose in race to double revenuesSTORY OF THE DAY

Harsh Mariwala rallies Marico behind brands and purpose in race to double revenues

Marico’s Harsh Mariwala highlights brand-led growth, purposeful marketing and digital agility as the FMCG major eyes ₹20,000 crore in revenues by 2030.

  • India’s EV adex surges 30% y-o-y despite supply chain issues and 75% cut in Chinese rare earth exports

    India’s EV adex surges 30% y-o-y despite supply chain issues and 75% cut in Chinese rare earth exports

  • Marico’s Saugata Gupta doubles down on brand building, digital play in push to Rs20,000 crore

    Marico’s Saugata Gupta doubles down on brand building, digital play in push to Rs20,000 crore

Featured

Global Ads Spotlight: How SkipTheDishes cooked up a smart, delicious solution to inflation

QUANTUM-BRIEF

Global Ads Spotlight: How SkipTheDishes cooked up a smart, delicious solution to inflation

How Indian advertising firms and talent are turning Dubai into a launchpad for regional influence

QUANTUM-BRIEF

How Indian advertising firms and talent are turning Dubai into a launchpad for regional influence

As ad giants merge and markets shift, agencies turn to brand refreshes

QUANTUM-BRIEF

As ad giants merge and markets shift, agencies turn to brand refreshes

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

QUANTUM-BRIEF

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

QUANTUM-BRIEF

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Google expands AI-driven ads in India, betting on generative search to power growth

QUANTUM-BRIEF

Google expands AI-driven ads in India, betting on generative search to power growth

More from Storyboard18

Brand Makers

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

How it Works

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Brand Marketing

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Advertising

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy
YouTube cracks down on repetitive content: Monetisation only for original creators from July 15

Brand Marketing

YouTube cracks down on repetitive content: Monetisation only for original creators from July 15

How it Works

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

Advertising

Tips Music's adex rises 69%; music revenue accounted for Rs 310 crore in FY25

Tips Music's adex rises 69%; music revenue accounted for Rs 310 crore in FY25

Advertising

Despite digital boom, marketing startups struggle to attract investors

Despite digital boom, marketing startups struggle to attract investors
Aamir Khan reveals ‘Thanda Matlab Coca-Cola’ was Ashutosh Gowariker’s brainchild

Advertising

Aamir Khan reveals ‘Thanda Matlab Coca-Cola’ was Ashutosh Gowariker’s brainchild

Brand Makers

Exclusive Break: JioStar's Sanjog Gupta to succeed Geoff Allardice as ICC CEO

Exclusive Break: JioStar's Sanjog Gupta to succeed Geoff Allardice as ICC CEO

Advertising

APAC dominates 49% of global OOH spend at $22.8bn: Report

APAC dominates 49% of global OOH spend at $22.8bn: Report

Brand Marketing

Why only 5%? Gaming sector demands more ad investment for its scale

Why only 5%? Gaming sector demands more ad investment for its scale

POPULAR

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Brand Makers

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Advertising

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Advertising

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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