Publicis Groupe shaken or stirred?: Fresh wave of ad agency consolidations create a new 'Leo'
Big Breaks: Adland's major account moves and pitches of 2024
Omnicom's global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.
Havas-owned PivotRoots wins CoinDCX's digital brand and performance marketing mandate
Replacing WPP, IPG's Initiative wins Volvo's $500 mn global media account