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agency-news

  • GroupM restructure to impact 45% of U.S. workforce

    GroupM restructure to impact 45% of U.S. workforce

  • “We’ll work together first, demarcate later”: Shashi Sinha on the new leadership structure at IPG Mediabrands

    “We’ll work together first, demarcate later”: Shashi Sinha on the new leadership structure at IPG Mediabrands

Madison Media Alpha wins Media AOR for ZoukSTORY OF THE DAY

Madison Media Alpha wins Media AOR for Zouk

The appointment comes at a time when Zouk’s high-impact brand campaign already live across major platforms, including the ongoing IPL, Connected TV, Google and Meta.

  • Jaguar Land Rovers launches global creative agency review post rebrand

    Jaguar Land Rovers launches global creative agency review post rebrand

  • Cofsils hands brand mandate to Lowe Lintas

    Cofsils hands brand mandate to Lowe Lintas

Featured

"WPP Media": Possible rebrand of GroupM signals strategic reset amid intensifying industry consolidation

QUANTUM-BRIEF

"WPP Media": Possible rebrand of GroupM signals strategic reset amid intensifying industry consolidation

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

QUANTUM-BRIEF

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

Crisis of credibility in adland as accusations of idea theft mount

QUANTUM-BRIEF

Crisis of credibility in adland as accusations of idea theft mount

Rediffusion wins creative and media mandate for Keya Foods

QUANTUM-BRIEF

Rediffusion wins creative and media mandate for Keya Foods

Cheil India transforms into Cheil SWA Group

QUANTUM-BRIEF

Cheil India transforms into Cheil SWA Group

Publicis acquires Adopt, a brand building company at the center of sport, athletes and culture

QUANTUM-BRIEF

Publicis acquires Adopt, a brand building company at the center of sport, athletes and culture

More from Storyboard18

Advertising

Rediffusion Kolkata wins the creative mandate of FMCG brand Prabhuji

Rediffusion Kolkata wins the creative mandate of FMCG brand Prabhuji

Agency News

After AKQA exit, Ajaz Ahmed bets on a new vision with Studio.One

After AKQA exit, Ajaz Ahmed bets on a new vision with Studio.One

Brand Makers

Rise of online courses for creators and dreams of digital fame meeting hard realities

Rise of online courses for creators and dreams of digital fame meeting hard realities

Advertising

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home
PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

Advertising

PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

Brand Makers

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Advertising

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Brand Makers

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’
BBDO India's CEO Suraja Kishore quits

Brand Makers

BBDO India's CEO Suraja Kishore quits

Brand Marketing

FCB Group India rebrands to FCB India, unveils a unified agency identity

FCB Group India rebrands to FCB India, unveils a unified agency identity

Brand Marketing

Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction'

Omnicom's John Wren on IPG deal: 'No fear of losing (clients) because of the transaction'

Advertising

Democratization or Dilution?: The game of open agency pitches on LinkedIn

Democratization or Dilution?: The game of open agency pitches on LinkedIn

POPULAR

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

Digital

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Digital

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Special Coverage

Content creator Raj Shamani’s journey: Prioritizing substance over virality

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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