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Advertising
Festive season ad spends shift: TV ad spends down 10%; digital up 20%
In the Navratri period alone, television ad volumes saw an 8% decline, on the back of fewer marquee events— which can significantly impact the overall adex growth this year.
Brand Makers
Disney Star's K Madhavan quits after 15 year tenure
Brand Makers
Madison's Vikram Sakhuja to receive AAAI Lifetime Achievement Award
Digital
Fully compliant to POCSO law, Balaji Telefilms co-operating with Mumbai Police
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How it Works
Paytm posts Rs 930 crore profit in Q2 driven by Zomato sale
Brand Marketing
Flashback tales: Shah Rukh Khan as a surprising choice for Hyundai's blockbuster entry in 1998
OTT
Comscore partners with IAMAI to launch report on India's CTV landscape
Brand Makers
HSBC appoints Pam Kaur as its 1st female CFO in nearly 160-year history
Advertising
Google improves ad performance for travelers; expands Travel Feeds in Search Ads
Brand Marketing
The Hyundai Journey: How South Korea's Chaebol became India's Automotive Icon
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TV ad spends decline | Disney Star's President steps down | Zomato, Paytm Q2 earnings
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