Celebrity-led brands in WROGN; faced with lackluster growth, consumer fatigue

Manish Tiwary to be Managing Director of Nestlé India; Suresh Narayanan to retire next year

Unearthing Mamaearth: Decoding consumer feedback

WPP and Omnicom bag Amazon's media account after marathon global review

Infosys, ITC, Titan, Biocon: Industry leaders join Storyboard18’s Share The Spotlight movement

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

Over a year ago, Mahindra and Mahindra (M&amp;M) revamped its leadership structure, creating a CEO position for its automotive business as it sharpened its focus on both its traditional internal combustion engine (ICE) SUV operations and its emerging electric SUV portfolio.

Nalinikanth Gollagunta, who was appointed CEO of M&amp;M's Auto Division, took on this role during a pivotal period marked by both opportunities and challenges in India's automotive sector.

In an episode of Media Dialogues with Storyboard18, Gollagunta discussed his vision for driving accelerated growth for M&amp;M’s iconic SUV brands. He highlighted key areas of focus, including maintaining brand momentum, overcoming supply chain challenges, and scaling up production.

Gollagunta emphasised that the first six months were crucial for preparing the company for upcoming vehicle launches, ensuring that M&amp;M could continue meeting demand while positioning itself for future growth.

Under Gollagunta's leadership, M&amp;M aims to navigate these complexities while enhancing its position in both the ICE and electric vehicle markets.

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Consumers still ask kitna deti hai, but not just on mileage: Mahindra's auto biz CEO

In this episode of Media Dialogues with Storyboard18, Tina Edmundson, President of Luxury at Marriott International, highlights the company's strategy in the Indian market and its efforts to enhance experiences for global travellers. She discusses India's evolving role in shaping Asia's luxury landscape.

In conversation with Storyboard18's editor Delshad Irani, Edmundson stressed India's significance for Marriott, noting that it’s not just vital for the company but for all global players. She added that India is set to become the fifth-largest source market for the hospitality industry.

Edmundson highlighted that India is emerging as a key player in the global luxury travel market, set to become the third-largest source for outbound luxury travel after the US and China. This growth, she attributed to the expanding middle class and increasing wealth in the country.

She pointed out that by 2027, India is expected to have 1.5 million high-net-worth individuals with investable assets exceeding $1 million. These travellers, whether aspirational or already affluent, are increasingly seeking unique, once-in-a-lifetime experiences.

Marriott is investing heavily in the Indian market, focusing on offering top-tier brands and experiences to cater to domestic Indian travellers and those heading abroad. We ensure that the brand remains relevant and attractive to both segments.

Edmundson highlighted the strong performance of the JW Marriott brand in India, noting that the international hotels chain has a solid presence and a promising pipeline for future growth.

She said, "Currently, Marriott operates 31 luxury hotels in India, out of a total of 153 properties. With 80 more hotels in development, including 20 luxury properties, the company is experiencing significant expansion. This growth is supported by Marriott's focus on aligning its brand positioning with the preferences of the Indian market."

In terms of customer strategy, Marriott aims to attract high-net-worth individuals into its ecosystem and introduce them to its diverse range of brands.

WATCH 

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Marriott International's Tina Edmundson reveals India's role in shaping the global luxury travel market

In a rapidly evolving marketing landscape, Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, has identified generative AI (Gen AI) as the most significant disruption marketers will face in their lifetimes.


In an interview with Storyboard18's editor Delshad Irani, Virmani offered valuable insights into how technology, purpose-driven branding, and authentic storytelling are shaping the future of marketing.


According to Virmani, generative AI is both an opportunity and a potential threat, depending on how organisations choose to engage with it. Infosys, as a global technology leader, has embraced AI across its marketing efforts. The company has spent the last 18 to 24 months transitioning into an AI-first organisation, incorporating AI into various campaigns, including those within the sports industry, he added. Virmani views Gen AI as a "massive amplifier of human potential" and a powerful tool for marketers worldwide.


In addition to technological advancements, Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.


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“Purpose articulates the why of your existence,” Virmani explained, highlighting that brands with a deeply rooted purpose consistently outperform the market over time. He stressed that companies need to align their actions with their stated values, as authenticity is essential in building and maintaining trust with consumers. Those that treat purpose as a mere marketing tactic risk damaging their brand in the long run, Virmani said.


Virmani defines a brand as an emotional bridge between an organisation and its consumer, built through consistency and authenticity. The success of iconic brands like Apple and Nike, he pointed out, stems from their ability to consistently deliver on their brand promises. Whether it’s Apple's seamless user experience or Nike’s powerful "Just Do It" ethos, these brands foster a deep emotional connection with their consumers, leading to strong brand loyalty.


For Virmani, this connection is crucial in convincing boards and stakeholders to invest in long-term, purpose-driven strategies. When brands consistently deliver both on purpose and performance, the resulting premium and customer loyalty become tangible evidence of success, he said.


Purpose articulates the why of your existence, says Infosys Global CMO

At WhatsApp's Business Summit in India, Storyboard18 had the opportunity to speak with Sandhya Devanathan, Vice President for Meta India, about the company’s strategies and vision for the Indian market.


Devanathan outlined Meta's focus on empowering businesses, both large and small, through innovative tools and platforms like WhatsApp.


She highlighted Meta’s commitment to supporting business growth in India, emphasizing that business messaging is a key driver not only for Meta but also for the growth of businesses across the country.


Devanathan further explained that Meta sees India as a crucial hub for innovation, and plans to continue investing in cutting-edge products to help businesses connect and thrive in the digital era.


With India being one of Meta’s most important markets, the company’s focus is set on delivering new features for WhatsApp that can drive significant business opportunities and support long-term growth.



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Meta eyes India for business growth with WhatsApp updates, says VP Sandhya Devanathan

In today's rapidly evolving digital landscape, the role of AI in shaping social media strategies and digital marketing has become increasingly significant. Bullish on AI, Shubhranshu Singh, Chief Marketing Officer of Tata Motors CVBU, and Rohan Chincholi, Chief Digital Officer at Havas Media India, share their views on social media in an AI era with Storyboard18's editor Delshad Irani. 

In this episode of Media Dialogues with Storyboard18, dig into how future-facing marketing visionaries and practitioners are looking at the integration of AI tools in media, the balance between automation and authenticity, and the future of AI-driven personalization. Also, explore the challenges, opportunities, and ethical considerations that come with leveraging AI in social media marketing.

Watch and listen. 

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Content is king, but distribution is kingdom: Media Dialogues With Storyboard18

In an era where authenticity and relatability are the cornerstones of effective marketing, Harman Dhillon, Executive Director of Beauty & Wellbeing at Hindustan Unilever and General Manager of Beauty & Wellbeing at Unilever South Asia, emphasises the evolving role of brands like Dove in shaping societal values.


Dhillon highlights that modern consumers are increasingly drawn to brands that resonate with their personal beliefs and values, making it crucial for brands to present a genuine and consistent point of view.


Dhillon notes that Dove, a global beauty brand under Unilever’s portfolio, has long been at the forefront of purpose-driven communication. The brand’s latest campaign, "Mothermonials," is an extension of this ethos, addressing deep-rooted beauty biases that impact women and young girls, particularly within the context of marriage.


Drawing on insights from the 2020 "Beauty Report" conducted in India, Dhillon explains that nine out of ten women of marriageable age reported being adversely affected by societal beauty standards during the marriage process. These biases often start at a young age, pressuring girls to conform to certain physical ideals at the expense of their confidence and self-worth.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/quantum-brief/exclusive-unilevers-harman-dhillon-responds-to-backlash-on-viral-dove-ad-2283.htm">Exclusive: Unilever’s Harman Dhillon responds to feedback on viral Dove ad</a> 


The "Mothermonials" campaign, now in its third iteration, seeks to challenge these generational biases by shifting the focus from physical attributes to values and ambitions when considering matrimonial matches. Dhillon points out that this campaign is not just about raising awareness but also about driving societal change, with Dove positioned as a catalyst for this transformation.


The campaign’s latest phase specifically involves mothers taking a stand against the superficial aspects of matchmaking, advocating for a more holistic approach that considers character, values, and mutual respect as the foundation of a strong partnership.


Dhillon also discusses the measurable impact of such campaigns. Dove, being one of Unilever's largest brands, ensures that the campaign reaches a broad audience, with significant engagement already evident in the early stages. According to Dhillon, the current "Mothermonials" campaign has garnered nearly 4 crore views within a week of its launch, along with 1,00,000 visits to the campaign's dedicated website and 13,000 women interacting with the content.


However, beyond these impressive numbers, Dhillon underscores that the true success of the campaign is measured by the increase in women’s confidence and their perception of their beauty. The ultimate goal is to ensure that more women and young girls feel positive about their appearance, aligning with Dove’s long-standing mission to make beauty a source of confidence, not anxiety.


<em><strong>Edited Excerpts</strong></em>


<strong>We know Dove is a very large iconic brand. But where do you take it from here? What does a campaign like Mothermonials do for the brand, the equity, bottom line?</strong>


<strong>Dhillon:</strong> At Unilever we believe that marketing is now moving to being more authentic, it is moving to being more relatable to the target audience and at the same time the brands need to have a view because the consumers are evolving and they really want to be with a brand which resonates with their value systems, which resonates with the point of view that they have in life and that's where having a point of view on a brand like Dove, like we do on a lot of other Unilever brands is going to be very critical and that point of view has to be very authentic because we have to live and breathe that point of view.


In the long run we believe if we are true to the point of view and if we are bringing about products and the regular advertising that we are doing which we are very committed that on a brand like Dove there is no digital distortion that we do, on a brand like Dove we are talking about really the authentic voices across the spectrum that we put out, in the long run that is going to differentiate one brand versus the other.


<strong>Dove has been at the forefront of purpose-driven communication, branding, marketing and you have recently come out with the third iteration which is now an ongoing campaign for you. Tell me a little bit about the insights that have driven this Mothermonials campaign from the start.</strong>


Dove is one of our mega brands and we do believe that this brand is special and unique and the reason for that is that the philosophy behind Dove is that we believe that beauty should not be a source of anxiety for women and this is the brand which really helps bring alive within women and young girls a positivity about how they look.


Actually in 2020, in India specifically, while of course globally the brand has been on this trajectory, in India in 2020 we partnered with a research agency and we published something which is called the “Beauty Report” and in that there were a couple of insights which were very unique to India. The first being, nine out of 10 women in the marriageable age were really getting impacted by the process itself, which was really focusing a lot on beauty biases. 


The second, we realised that this marriage process, while of course, it's a process to get the right partner, but at the same time, it is fraught with beauty biases, which not only start very young and early, it could be at the time of when the girl child, especially is supposed to be studying for tests, she is being nudged to say, can you do X and Y, so that the prospects for her improve. So that was the whole idea and insight. And that's when we decided that we are going to have a long-term campaign, which really addresses each of these biases, each of these moments when we really impact the confidence of young girls and women adversely as a society. And these are generational biases.


So for us what was very clear is, it is critical that we make the society aware of it and we bring about change with Dove being the catalyst. And last but not the least, it is an inter-generational trauma because the latest edition of the campaign, if you see, it's mothers who are really taking a stand to say, of course, we want to find the best match for the daughters. But at the same time, it should not be just about the physical attributes because any strong partnership is built on the value systems. It's built on the ambitions. It's built on how the person thinks, feels. And that's what we are trying to do- look at matrimonials through the eyes of mothers and hence Mothermonials, which is part three of the campaign.


<strong>And so far, what sort of response have you got on it? Are you looking at scale for a campaign like this? And also a second part to that question would be, what are you measuring on such a campaign?</strong>


<strong>Dhillon:</strong> Dove, is one of our largest brands in the country, so it has to have scale and impact. So for scale, we look at ensuring the message reaches maximum number of people. So if I was to just talk about the current campaign which we broke a week ago, we're already looking at almost 4 crore views for the campaign. On the Mothermonials website we are looking at almost 1,00,000 visits already. And we are looking at all the filters, etc., that we have put out, 13,000 women interacting with that, which tells us that so many women and the target audience is looking at it, but at the same time, we don't just stop at that. We measure the scale and impact by actually measuring the attribute of this helps me view myself in positive light in the way I look and feel, that has to go up. Because at the end of the day, why are we doing all this? We are doing all this because, like I started out by saying, Dove really wants women and young girls to feel more positive about how they look. So we measure that very regularly, and that's the impact we see of a campaign. If that's going up, and if we are seeing more and more women feeling more confident in their skin, we are bringing about a change.

<em>(Edited by : Ajay Vaishnav)</em>


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Modern consumers demand authenticity and relatability in brand messaging, says HUL’s Harman Dhillon

In today’s rapidly evolving media landscape, the sheer complexity and fragmentation across platforms like TV, CTV, digital, and influencer marketing can be overwhelming. Kartik Sharma, CEO of Omnicom Media Group India, provides a nuanced perspective on these changes and their impact on advertising strategies.

Sharma highlights that while digital media is experiencing significant growth, it’s crucial not to overlook traditional media. Contrary to the belief that print is obsolete, Sharma emphasises that measuring its impact is essential. "You can't make a sweeping statement that a particular medium is dead or growing without measuring its effectiveness," he asserts.

India's media landscape is in a phase where various categories and media are growing at different rates. Some may see single-digit growth while others might experience double-digit increases.

Sharma highlights that the focus should not merely be on reaching the maximum audience at the lowest cost but on effectiveness and impact. "If I can save a dollar or a rupee for my client, it’s a dollar earned," he explains. This cost-saving can lead to reinvestment in business growth or increased profit margins, thereby significantly impacting a client's overall business strategy.

Turning the spotlight on Connected TV (CTV), Sharma notes that luxury brands and those targeting premium consumer segments are heavily investing in experimentation. CTV provides an avenue for these brands to test their strategies on a smaller scale before committing to larger budgets. "We never tell a client to start very big," Sharma said. "It’s always about testing and learning." This approach allows brands to tailor their strategies based on the unique reactions of different consumer segments.

Sharma’s insights reflect a broader trend towards personalised and adaptable media strategies. Rather than adopting a one-size-fits-all approach, Sharma emphasised the importance of bespoke solutions tailored to each client’s unique needs. "Over generalisation and saying this will paint the entire category with one brush is not going to work," he stated.

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OMG India CEO Kartik Sharma: Brands need to embrace personalised media strategies

In the latest episode of Media Dialogues with Storyboard18, Delshad Irani sits down with Shweta Jain, a prominent Chief Marketing Officer and one of India's most influential marketers.


Jain's career spans significant roles at Diageo, a major player in the alcoholic beverage industry, and now she serves as the Chief Marketing and Sales Officer at The Leela Group, a renowned name in hotels and hospitality. This episode focuses on the evolving role of forward-thinking CMOs.


Jain reflects on the unique opportunities presented to Indian brands today, noting, “We’re witnessing a once-in-a-lifetime moment where Indian brands are capturing global attention. This rare convergence of opportunity is something we haven’t seen in many years, and these years are all about seizing these moments and sharing our stories with the world.”


At The Leela Group, Jain and her team are harnessing these opportunities, especially around the festive season and emerging trends in leisure travel. She highlights how changing patterns in short breaks, longer indulgent holidays, and new travel occasions are shaping their marketing strategies, bringing together a blend of trends and energies for a dynamic approach to customer engagement.



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The Leela Group's Shweta Jain on seizing a once-in-a-lifetime opportunity for Indian brands

<strong>Note to viewers: Revised advisory issued on July 3 by MIB on Food & Health sector only with a provision of an annual declaration.</strong><em> 

The Ministry of Information and Broadcasting (MIB), On June 3, adhering to a Supreme Court directive, announced a new mandate requiring advertisers and ad agencies to submit a Self-Declaration Certificate (SDC) before any ad publication or broadcast. The initiative aims to curb misleading advertisements and protect consumers, but achieving this goal remains a significant challenge.


To delve into the impact of these measures on the advertising industry, Storyboard18's editor Delshad Irani spoke with Gowree Gokhale, Partner at Nishith Desai Associates; Lloyd Mathias, Business Strategist and Investor; Kazim Rizvi, Founding Director of The Dialogue; and Ahmed Aftab Naqvi, Global CEO and Co-Founder of Gozoop Group.


According to Mathias, there is a need for measures that penalise rogue advertisers without compromising freedom of expression. He proposed methods such as temporary bans on advertising for repeat offenders to ensure accountability and integrity in advertising practices.


“The government has kind of, put the onus or responsibility on advertisers, who, in turn, have pushed it to the agencies. And at the second level, they have also put the onus in a sense on broadcasters and media owners, saying, you guys are the second level of defence. However, the real problem is rogue advertisers who have made misleading claims and who have actually misled people, which possibly triggered this whole exercise in the first place. And, therefore, I think the onus has to shift in terms of how do you monitor rogue advertisers without creating a censorship issue,” Mathias stated.


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“I think the idea should be how do we reinforce integrity, and how do you penalise rogue advertisers? If someone has been an offender, I think there has to be a method where he or she gets penalised. If you've deliberately made a false claim, despite certification of which there are regulations in place, do you get banned from media, so to speak, so no advertiser registered in this country can take your communication for a six-month period? That will make advertisers far more cognisant about their responsibility to society. And like I said, there will always be rogue elements, like there is in any society. But I think the issue that needs to be resolved is at that end. What we have really done is right now just complicated the whole issue. At one level, we talk of the ease of doing business, I think this has just needlessly thrown open a can of worms," he added.


He also suggests a system of naming and shaming as a potential solution to enforce integrity within the industry.


Meanwhile, Ahmed Aftab Naqvi pointed to the self-regulatory frameworks of major digital advertising platforms like Google and Meta. These platforms enforce strict guidelines and penalise advertisers who violate them by blacklisting their accounts, which serves as a strong deterrent.


Naqvi suggested that adopting similar punitive measures, such as advertiser blacklisting, could effectively deter deceptive practices in traditional media.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/how-it-works/relief-for-advertisers-as-mib-restricts-sdc-for-ads-to-food-and-health-sectors-only-36128.htm">Relief for advertisers as MIB restricts SDC for ads to food and health sectors only</a>

Experts urge govt to penalise rogue advertisers without curtailing free speech

In a chat with Storyboard18's Shibani Gharat, Shailesh Chandra, Managing Director of Tata Motors, Passenger Vehicles and Electric Vehicle Mobility talks about expectations from 2024, what challenges lie ahead, bifurcating the ICE and EV business and being the largest electric passenger vehicle manufacturer in the country what are their plans with the EV business. 

Listen in. 


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Inflation has impacted entry-level segment: Tata Motors' Shailesh Chandra

In Davos at the recently held World Economic Forum, Ingka Group deputy CEO and CFO Juvencio Maeztu said that Ikea is going to cut prices - up to 20 percent price reduction in more than 250 articles. The price cuts will be implemented in the coming weeks. Maeztu said, “We have a long term vision to create a better life for the people. So, we have a long term approach at everything we do and the time is ready with high inflation and high interest rate."

In an exclusive interview with Storyboard18's editor Delshad Irani, Ikea India CEO Susanne Pulverer, commenting on the price cuts, said, "We have seen a positive development when it comes to getting better prices on the products, especially the post-COVID; when we had seen a lot of inflation and increased costs on raw material, transports and everything. So that's what we will immediately give back to customers worldwide. And, of course, that goes for India as well. So, we are currently working on how we can further invest in lowering the prices on a number of products that we know are loved by our customers."

Watch here. 

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IKEA plans for multi-format stores in India: IKEA India CEO Susanne Pulverer

Tata Motors recently became the third Tata Group firm to cross Rs 3 trillion in market cap. In an exclusive client-agency dialogue with Storyboard18's editor Delshad Irani, Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group, share how the customer journey has transformed in the commercial vehicles business, the role of media and acceleration of digital sales of CVs, and how the brand and its agencies are reimagining media and marketing for a new Indian consumer. 

Listen in. 

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Media Dialogues with Storyboard18: AI and digital accelerating Tata Motors CV brand and business

French spirits manufacturer Pernod Ricard, known for its brands such as Chivas Regal, Jameson, Absolut and Blenders Pride, recently launched its first premium Indian single malt brand Longitude77. Now as we step in 2024, Pernod Ricard is taking their new Indian single malt brand to global markets. Ahead of their Dubai launch, in a special chat, Storyboard18 caught up with Kartik Mohindra, CMO, Pernod Ricard India, to understand the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for. 

Listen in.

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Pernod Ricard's Kartik Mohindra on crowning India as a premier global whisky maestro

According to Shashank Srivastava, senior executive officer, Maruti Suzuki, by 2030, the penetration of EVs for passenger vehicles in India will be around 20 percent. For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas. 

There are a couple of challenges when selling an electric future to Indians. Srivastava said that the cost of acquisition needs to be reasonable. Currently this cost is 1.6 times that of ICE (internal combustion engine) vehicles. These costs have to be brought down and one solution to this is battery localisation. Secondly, range anxiety which can be solved by charging infrastructure being built.

Listen in. 

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Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead

Acer chairman and CEO Jason Chen reveals the company's plans, including venturing into new segments in consumer electronics, eMobility and AI PCs while in conversation with Storyboard18's Shibani Gharat. Chen says he is very excited about artificial intelligence and how it is being very rapidly being implemented.

The company's enthusiasm for the transformative potential of Generative AI is evident in its forward-looking stance. Acer is actively pioneering this technological shift by developing AI-powered PCs poised to redefine user interactions with computers. “We want to be the first one, if not the first then the first batch of suppliers to come into AI-ready PC,” he adds.

Acer's investments in AI extend across diverse applications, including Integrated Chip (IC) design and initiatives in the medical field. “One area where I'd like to invest some time is incorporating artificial intelligence into the medical field. Thousands of AI-related medical reports, known as smart medical research journals and papers, are being published. However, many of them remain as merely good reports without progressing into impactful scientific research projects,” he said, adding that Acer is in a position to commercialise that research into real products that will benefit medical requirements.

Watch the full interview here.

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PC market demand has come back to normal: Acer's Jason Chen

Mathew Chandy, CMD and Sleep Evangelist of Duroflex, in an exclusive interview on Media Dialogues, unveiled the company's ambitious plans, with a particular focus on its impending listing.

Chandy underscored the significance of a balanced mix of promoters and professionals for sustained business growth across generations.

"One of our early goals was to transcend beyond our third generation. I've always believed that the synergy between promoters and professionals is essential for scaling a business, especially across multiple generations. With the business witnessing a tenfold growth in the last decade, the inclusion of Sridhar Balakrishnan marks the next strategic move towards professionalising our operations, clearly demarcating ownership and management," Chandy said.

Sridhar Balakrishnan, Group CEO of Duroflex, spoke on the changing landscape of consumer preferences in India. 

Balakrishnan noted, "The income levels are rising across India, and if one were to look at big consumers in the last few years, there has been a radical shift in the consumer orientation towards the health of which sleep is an integral part. So the way we look at it is that this category is certainly a tailwind category which is likely to see a lot of action in coming times."

Listen in. 

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Media Dialogues with Storyboard18: Duroflex's growth journey

Skechers USA in 2019, bought out Kishore Biyani-led Future Group's 49 percent stake in its Indian joint venture (JV) for an undisclosed sum. in September this year, Skechers announced its association with the Indian Olympic Association (IOA) as the ‘Official Sports Footwear Partner of Indian Olympic Association for the Hangzhou Asian Games’. The brand has been making heavy investments in India. Storyboard18 caught up with the management to discuss Skechers India's expansion plans, investment opportunities, India growth strategy, foray into tier 3 cities, partnership with sports & olympics and global expansion plans.

Listen in. 

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Skechers India is growing and willing to invest in India: David Weinberg

In 2019, the RP-Sanjiv Goenka Group acquired Nature's Basket from Godrej Industries for ₹300 crore. Nature's Basket currently runs 32 stores as a high-end food retailer. The Artisan Pantry, however, will take things up a notch, offering imported wines, a variety of cheeses, a dedicated section for artisan chocolates, gourmet fruits like Yuzu lemon, multi-coloured corn, Japanese Apple Fuji, and more.

The fancy food store called Artisan Pantry is at Phoenix Palladium Mall in Mumbai. This marks their entry into luxury food retailing, featuring a spacious 12,500-square-foot store.

The store will also include a restaurant and live kitchens. Shashwat Goenka, Chairman at Spencer’s Retail, shared during the launch that this concept store is the first of several planned under Nature's Basket Artisan Pantry.

Watch here. 

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Converting gourmet grocery to luxury grocery: Nature’s Basket unveils experiential concept store

The Advertising Agencies Association of India (AAAI) presented the AAAI Lifetime Achievement Award for 2023 to advertising veteran Shashi Sinha. This is the highest honour given to an individual in India for contributions to the advertising industry. Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional much loved in the ad fraternity. But back when he joined the industry, he never imagined he would spend such a long time in it. “I thought I'll probably quit in a year's time,” said Shashi Sinha, in an exclusive chat with Storyboard18.

<div data-youtube="true" data-youtube-id="ylHoAvi2doA" data-youtube-title="Indian Advertising Industry’s Go-To Man Shashi Sinha Revists His Four-Decade Long Career | CNBC TV18" class="youTubeVideoPlayer" data-youtube-category="News & Politics"><iframe src="https://www.youtube.com/embed/ylHoAvi2doA" width="100%" height="360"></iframe></div>

Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

<strong>Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing and business of brands.</strong>

<strong>The unexpected gainer of the bombshell Omnicom-IPG deal</strong>

At first glance, the merger seems like a distant corporate transaction. Yet its implications are set to cascade through India’s advertising landscape. 

<a href="https://www.storyboard18.com/brand-makers/the-unexpected-gainer-of-the-bombshell-omnicom-ipg-deal-49976.htm">Read more</a>

<strong>Vivendi shareholders approve spinoff for Canal+, Havas and Louis Hachette Group</strong>

Yannick Bollore, chairman of Vivendi's supervisory board, last month estimated the total value of Vivendi's assets at around 16 billion euros, with Canal+, Havas and Louis Hachette being worth about 6.8 billion, 3.4 billion and 2.1 billion euros respectively. 

<a href="https://www.storyboard18.com/agency-news/vivendi-shareholders-approve-spinoff-for-canal-havas-and-louis-hachette-group-49967.htm">Read more</a>

<strong>RMG players sidelined by MIB for WAVES, seek equal treatment</strong>

The WAVES 2025 will be held from February 5–9 in New Delhi, focusing on four key pillars: Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films. 

<a href="https://www.storyboard18.com/how-it-works/rmg-players-sidelined-by-mib-for-waves-seeks-equal-treatment-49863.htm">Read more</a>

<strong>From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation</strong>

For q-commerce apps, transparency isn’t just ethical—it’s smart business amid erosion of consumers’ trust. 

<a href="https://www.storyboard18.com/how-it-works/from-free-tomatoes-to-hidden-fees-a-sneak-peek-into-the-world-of-q-commerce-manipulation-49806.htm">Read more</a>

<strong>Zepto's CHRO Martin Dinesh Gomez quits; Chandan Mendiratta to be Chief Culture Officer</strong>

Zepto co-founder Aadit Palicha will handle some of Gomez’s tasks, Zepto’s chief brand officer Chandan Mendiratta will head the other human resource (HR) functions as Chief Culture Officer. 

<a href="https://www.storyboard18.com/brand-makers/zeptos-chro-martin-dinesh-gomez-steps-down-50007.htm">Read more</a>

<em>Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.</em>

Omnicom-IPG deal | Zepto's CHRO quits | Q-comm dark pattern

Fintech One Mobikwik Systems Limited, which will be launching its IPO on December 11, said that it will continue to take measures to make the brand more visible on online and offline channels and to increase brand awareness.

For marketing and brand awareness, MobiKwik focuses majorly on online activities, including social media, influencer campaigns, and offline touchpoints, such as QR codes and merchant posters. Besides, it also focuses on promoting the MobiKwik brand through partnerships or alliances with various consumer-packaged brands, e-commerce partners, and strategic business-to-business partners. 

<a href="https://www.storyboard18.com/brand-marketing/vishal-mega-marts-focus-on-building-strong-brands-enhancing-customer-loyalty-to-drive-growth-49984.htm">Vishal Mega Mart’s focus on building strong brands, enhancing customer loyalty to drive growth</a>

MobiKwik's business promotion expenses amounted to Rs 80.3 crore, Rs 104.5 crore, Rs 84.5 crore, and Rs 46 crore in fiscal years 2021, 2022, 2023 and the six months ended September 30, 2023. 

The company's business promotion increased by 30.22 percent in FY 22 on account of an increase in advertising and a rise in user incentives. However, the company's ad expenses were reduced by 47.71 percent from Rs 8.4 crore in fiscal 2022 to Rs 4.4 crore in FY 23 due to optimizing its marketing strategies.

According to the company, it invests in marketing efforts such as "search engine marketing and other forms of online marketing, such as social media posts and influencer campaigns, and offline touchpoints, such as QR code and merchant posters" to attract large numbers of consumers and merchants".

Among the leading fintech companies in India, Paytm spent the highest on marketing and promotional activities in FY 23 at Rs 1,076 crore, followed by PhonePe at Rs 353.23 crore, and Fi Money at Rs 132.78 crore. MobiKwik's ad spending stood at Rs 84.56 crore in the same period.

<a href="https://www.storyboard18.com/brand-marketing/zomato-to-use-portion-of-rs-8500-cr-raised-via-qip-on-advertising-and-marketing-48923.htm">Zomato to use portion of Rs 8,500 cr raised via QIP on advertising and marketing</a>

MobiKwik said that for every Rs 1 spent on marketing, it realized a revenue of Rs 6.64 as of FY 23. 

"We believe our strong brand recognition provides us with significant organic consumer traffic and a cost-efficient marketing channel. Historically, we have grown through organic and consumer-driven means and further accelerated this organic growth with promotions, discounts, and our loyalty rewards program SuperCash. In fiscal 2023 and the six months ended September 30, 2023, our marketing spend accounted for 0.34 percent and 0.27 percent respectively, of our Platform Spend Gross Merchandise Value (GMV)," the fintech added.

MobiKwik aims to raise Rs 572 crore from the public markets. The Gurugram-based firm set a price band of Rs 265 to Rs 279 per share. 

IPO-bound MobiKwik plans to boost brand visibility and optimize marketing strategies

Poonawalla Fincorp Limited, a Cyrus Poonawalla Group-promoted non-banking finance company, announced the appointment of Salil Hajarnis as Chief Technology Officer (CTO). His appointment was approved by the board of directors on September 11, 2024, and will take effect on December 10, 2024. Hajarnis will lead the company's technology strategy, focusing on digital transformation and AI-driven customer solutions.


With over two decades of experience in technology leadership, he has consistently delivered impactful results in roles spanning enterprise architecture, software engineering, and AI integration, highlighted the company in a statement. At Fiserv, as head of technology for India, he led major initiatives including AI and API-enabled solutions, real-time integrations, and platform modernization across key markets in India, ASEAN, and Australia.


Prior to Fiserv, Hajarnis held senior roles at Capgemini, where he managed complex transformations and built technology-driven customer experiences and aided in building the technology strategy for lending businesses of global financial institutions. His expertise includes modernizing legacy systems, enhancing platform capabilities, and delivering innovative lending and payment solutions. 


Commenting on the appointment, Arvind Kapil, Managing Director and CEO, Poonawalla Fincorp, said, "Salil’s expertise in AI, enterprise architecture, and digital innovation makes him an invaluable addition to our leadership team. His proven ability to execute large-scale technology transformations will be instrumental in enhancing customer experiences and driving our competitive edge in the NBFC space."


Expressing his vision for the role, Hajarnis said, "It’s an exciting time to be part of Poonawalla Fincorp’s journey as it redefines the financial services landscape. I look forward to collaborating with the team to create scalable, future-ready technology solutions that not only enhance efficiency but also set new benchmarks in customer satisfaction."


As CTO, he will shape the company's technology roadmap, enhance operational efficiency, and deliver superior customer experiences, further added the company in a statement.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/jetsynthesys-anuj-tandon-joins-bitkraft-ventures-as-partner-49983.htm">JetSynthesys' Anuj Tandon joins BITKRAFT Ventures as Partner</a> 


Poonawalla Fincorp appoints Salil Hajarnis as Chief Technology Officer

Vishal Mega Mart Ltd is set to hit Dalal Street on Wednesday by launching an Initial Public Offering (IPO) to raise Rs 8,000 crore from the primary market. The Indian retailer said that it is raising the funds to grow the portfolio of its brands to meet the evolving consumer preferences and aspirations. 

"We aim to continue to introduce new products and our own brands and increase the span and penetration of our existing brands, thereby enhancing our proposition to our consumers," the retailer mentioned in its Draft Red Herring Prospectus (DRHP).


Founded in 2001, Vishal Mega Mart has a total of 626 stores as of June 30, 2024, across 403 Tier 1 cities, Tier 2 cities, and beyond in India. According to the retailer of apparel, general merchandise, and fast-moving consumer goods (FMCG), it aims to optimize returns on marketing expenditure by expanding store presence within the current market.


During the three-month period ended June 30, 2024, and FY 2024, 2023, and 2022, Vishal Mega Mart incurred advertising and sales promotion expenses amounting to Rs 12.7 crore, Rs 59.6 crore, Rs 58.4 crore, and Rs 34.5 crore, respectively. The hypermarket chain said that an increase in advertising and sales promotion expenses in FY 2023 was due to a hike in the scale of its business. 

The company said that its marketing and brand-building initiatives are targeted at enhancing brand awareness, strengthening brand recall among consumers, and promoting our theme of making aspirations affordable. 

Vishal Mega Mart's 19 brands recorded sales exceeding Rs 100 crore each in FY 24, with six brands recording sales exceeding Rs 500 crore each.

Vishal Mega Mart does not manufacture any products that are sold in its stores and instead relies entirely on third-party vendors to manufacture all products under its own brands. As of June 30, 2024, the company has a total of 26 brands, which also includes 5 apparel brands, 4 general merchandise brands, and 8 FMCG brands, among others.

Vishal Mega Mart IPO opens for public subscription from December 11 to 13, set at Rs 74 to Rs 78 per share. The IPO's allotment is expected to be finalized on December 16. The company has reserved 50% of the net offer for Qualified Institutional Buyers (QIB), 35% of the issue for Retail Investors, and 15% of the offer for Non-Institutional Investors (NII).

Vishal Mega Mart's focus on building strong brands, enhancing customer loyalty to drive growth

Anuj Tandon, who led JetSynthesys as chief executive officer - gaming, has joined BITKRAFT Ventures as partner. At JetSynthesys, Tandon managed various gaming assets of JetSynthesys including Game studio, investments & global partnerships, esports (Skyesports) , Nautilus Mobile, Jetapult, Nodwin, Web3 ventures and more.


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In a post, he shared, "One of the biggest ecosystem gaps in emerging & new markets like India & MENA in gaming & interactive media is lack of a peer network of founders & mentors who push you to become better. BITKRAFT with its deep global expertise in this sector and 100+ portfolio companies and global mentor network & team. I am pretty sure Indian enterprenuers will benefit immensely with BITKRAFT India presence and localised strategy."


Tandon started his career with Infosys as software engineer, and then joined Tech Mahindra as a business analyst. Then, he joined Rolocule Games as co-founder - director, and from there joined Nazara Games as head of mobile game - publishing and marketing.


Yoozoo Games appointed him as CEO for the India region, and then served as board observer at NODWIN Gaming.


In his previous role at Nazara Games, he built the mobile gaming publishing business for Nazara in India. He headed publishing and marketing which included cross promotion, user acquistion and driving growth. He was responsible for key business metrics and product metrics. He managed relationships with Indian and global developers and platform owners like Google & Apple.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/quantum-brief/the-video-game-industry-is-comparatively-less-affected-financially-by-the-28-gst-regulation-jetsynthesys-10606.htm">GST on Gaming: Video game industry less affected financially by 28% GST regulation, says Anuj Tandon of JetSynthesys</a> 



JetSynthesys' Anuj Tandon joins BITKRAFT Ventures as Partner

Rupert Murdoch's attempt to amend his family trust and consolidate control of his vast media empire in the hands of his son, Lachlan, has been rejected by a Nevada court, as per reports.

The ruling, issued on Saturday by Nevada commissioner Edmund Gorman, came after a legal battle over changes to an irrevocable trust that could have allowed Lachlan to solidify his leadership at the expense of his siblings.

According to a report from the New York Times, the court concluded that both Rupert and Lachlan Murdoch acted in "bad faith" in their bid to alter the family trust, which was originally set to divide control of the Murdoch media empire equally among Rupert's four oldest children: Lachlan, James, Elisabeth, and Prudence.

<strong>Read more:</strong> <a href="https://www.storyboard18.com/digital/murdoch-family-succession-battle-kicks-off-in-closed-nevada-courtroom-42483.htm">Murdoch family succession battle kicks off in closed Nevada courtroom</a>

The proposed amendment sought to give Lachlan, who currently heads Fox News parent Fox Corp, greater control, thereby blocking any interference from his politically moderate siblings. This change was designed to ensure that Lachlan would retain dominance over the media conglomerate after this father's death, while minimizing the influence of his siblings.

A lawyer representing Rupert Murdoch expressed disappointment with the ruling, stating that they intend to appeal the decision. The ruling, which is still subject to approval by a district judge, could be challenged in court.

The trust, established in Nevada—a state known for its strict confidentiality rules—was intended to ensure a balanced inheritance of the Murdoch family’s media holdings.

However, the attempt to alter the trust has sparked conflict among the family members. Lachlan’s siblings—James, Elisabeth, and Prudence—released a joint statement following the decision, expressing hope that the family could now focus on mending relationships.

<strong>Read more:</strong> <a href="https://www.storyboard18.com/digital/rupert-murdochs-dow-jones-new-york-post-sue-perplexity-ai-over-copyright-infringement-45522.htm">Rupert Murdoch's Dow Jones, New York Post sue Perplexity AI over copyright infringement</a>

Rupert Murdoch's bid to consolidate control of media empire denied by Nevada Court

Puneet Gulati, who led VLCC as chief marketing officer, has joined Sleepwell in a similar position.

Gulati began his career as sales manager at Colgate-Palmolive, and then joined Marketics as analytics consultant, and then joined GSK Consumer Healthcare India as marketing manager where he was elevated to the position of global marketing manager.

As the former head - digital and e-commerce marketing and media at GSK Consumer Healthcare India, Gulati drove digital-first strategy for the GSK India business in a unique model with leadership of both digital marketing and all things media. 

From GSK Consumer Healthcare India, Gulati joined Unilever as strategy director - beauty and personal care, Unilever South Asia, where he crafted strategy for beauty and personal care categories of HUL: skin cleansing, skin care, hair care, oral care, male grooming and cosmetics across India, Pakistan, Bangladesh and Sri Lanka.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/skincare-is-not-just-about-looking-good-its-about-feeling-confident-in-ones-own-skin-vlccs-puneet-gulati-19079.htm">Skincare is not just about looking good, it's about feeling confident in one's own skin: VLCC’s Puneet Gulati</a> 

The unexpected gainer of the bombshell Omnicom-IPG deal

At first glance, the merger seems like a distant corporate transaction. Yet its implications are set to cascade through India’s advertising landscape.

Vivendi shareholders approve spinoff for Canal+, Havas and Louis Hachette Group

Omnicom-IPG Deal: Will it reshape the ad order in India?

RMG players sidelined by MIB for WAVES, seek equal treatment

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