Personalization is a $2 trillion goldmine waiting to be tapped, yet many brands struggle to fully harness its power. In a candid chat with Storyboard18, BCG’s Mark Abraham and Aarav Singhal unpack the opportunities, hurdles, and AI-driven future of hyper-personalized marketing.
"Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.
During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company's 'consumer maverick' approach has helped it retain a challenger mindset amid cola brand wars.
In an age of fleeting digital content, author and founder of Global Citizen Michael Sheldrick champions deep reading as a cornerstone of critical thinking, leadership, and lasting change.
At Storyboard18's Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group discussed how creativity, community building, and brand partnerships are shaping the future of gaming in India.
At the Storyboard18 Global Pioneers Summit, marketers urge brands to adopt an omnichannel strategy as IPL captivates a digitally fragmented audience.
