Backed by McCann and Perfetti, the iconic brand Happydent returns with a new campaign that blends nostalgia, creativity and cultural relevance.
Vidya Balan becomes Federal Bank’s first brand ambassador, merging stardom with financial wisdom
Personalization is a $2 trillion goldmine waiting to be tapped, yet many brands struggle to fully harness its power. In a candid chat with Storyboard18, BCG’s Mark Abraham and Aarav Singhal unpack the opportunities, hurdles, and AI-driven future of hyper-personalized marketing.
"Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.
During the recently held Storyboard18 Global Pioneers Summit, PepsiCo CEO Jagrut Kotecha said that the company's 'consumer maverick' approach has helped it retain a challenger mindset amid cola brand wars.
In an age of fleeting digital content, author and founder of Global Citizen Michael Sheldrick champions deep reading as a cornerstone of critical thinking, leadership, and lasting change.
