Shubhranshu Singh of Tata Motors and Havas's Rohan Chincholi, breakdown the evolving nature of social media in an AI era.
Through initiatives like "Mothermonials," Dhillon believes that Dove is not just selling products but also playing a vital role in challenging societal norms and fostering a more inclusive and positive perception of beauty.
The shift towards experimentation and bespoke solutions, especially in emerging areas like CTV, reflects a broader trend towards personalisation and effectiveness in media planning.
Shweta Jain, Chief Marketing and Sales Officer at The Leela Palaces, Hotels and Resorts, and her team are harnessing these unique opportunities presented to Indian brands, especially around the festive season and emerging trends in leisure travel.
Ahmed Aftab Naqvi pointed to the self-regulatory frameworks of major digital advertising platforms like Google and Meta. These platforms enforce strict guidelines and penalise advertisers who violate them by blacklisting their accounts, which serves as a strong deterrent.
Shailesh Chandra, Managing Director of the Passenger Vehicle Division at Tata Motors, discusses how inflation and interest rates have affected the entry-level car segment. He anticipates a slowdown in growth momentum for 2024.
