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“We should protect that [Tata culture] ferociously. The day we lose that… the day we decide to cheat or do something that benefits us and not the customer, we will have lost a very important asset."
Seth, who fondly referred to the late Tata Sons chairman Ratan Tata as “R&T,” recalled several instances when Tata’s leadership shone like a guiding star. During the 26/11 terror attack, Tata stationed himself outside the Taj Hotel and became a pillar of support for the victims’ families. “And this wasn’t for publicity,” Seth said. (Image Source: A Fistful of Salt)
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