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ott-news

  • Amazon doubles Prime Video ad load to 4–6 minutes per hour

    Amazon doubles Prime Video ad load to 4–6 minutes per hour

  • Health ministry wraps final consultation on tobacco rules for streaming platforms

    Health ministry wraps final consultation on tobacco rules for streaming platforms

NCLAT refuses to stay CCI penalty against UFO Moviez and Qube CinemaSTORY OF THE DAY

NCLAT refuses to stay CCI penalty against UFO Moviez and Qube Cinema

The CCI had earlier flagged several restrictive clauses in the lease agreements of UFO and Qube.

  • ZEEL, SPNI to piggyback on JioStar’s super injunction in piracy crackdown

    ZEEL, SPNI to piggyback on JioStar’s super injunction in piracy crackdown

  • Vijay Mallya 'humbled', 'overwhelmed' after podcast goes viral; some users call it 'image laundering'

    Vijay Mallya 'humbled', 'overwhelmed' after podcast goes viral; some users call it 'image laundering'

Featured

India may lose up to 1.95 lakh jobs as Pay TV households fall to 70 Million

QUANTUM-BRIEF

India may lose up to 1.95 lakh jobs as Pay TV households fall to 70 Million

Pay TV households expected to plummet 36%; TV consumption may rise to 214 million by 2030

QUANTUM-BRIEF

Pay TV households expected to plummet 36%; TV consumption may rise to 214 million by 2030

ZEE partners with Bullet to launch India’s first micro-drama app

QUANTUM-BRIEF

ZEE partners with Bullet to launch India’s first micro-drama app

Netflix’s Ted Sarandos reflects on India strategy: 'Sacred Games may have come too soon'

QUANTUM-BRIEF

Netflix’s Ted Sarandos reflects on India strategy: 'Sacred Games may have come too soon'

Amazon’s Ad Gamble: Why Prime Video is betting on commercial breaks in India

QUANTUM-BRIEF

Amazon’s Ad Gamble: Why Prime Video is betting on commercial breaks in India

Vertical OTTs become new Ad frontier as brands seek curated, safe spaces

QUANTUM-BRIEF

Vertical OTTs become new Ad frontier as brands seek curated, safe spaces

More from Storyboard18

Television

RCB win IPL: A historic victory and a streaming surge

RCB win IPL: A historic victory and a streaming surge

OTT

JioHotstar dominates as Indian audiences embrace regional, global and K-content: Nielsen’s mobile OTT report

JioHotstar dominates as Indian audiences embrace regional, global and K-content: Nielsen’s mobile OTT report

How it Works

60% travellers say social media and OTT now shape their holiday plans: Thomas Cook & SOTC Travel

60% travellers say social media and OTT now shape their holiday plans: Thomas Cook & SOTC Travel

How it Works

Supreme Court’s dual tax blow jolts broadcast industry: Higher costs, shrinking margins, consumer fallout loom

Supreme Court’s dual tax blow jolts broadcast industry: Higher costs, shrinking margins, consumer fallout loom
JioStar and SPNI team up for exclusive coverage of India’s 2025-26 England Tours

Television

JioStar and SPNI team up for exclusive coverage of India’s 2025-26 England Tours

Brand Makers

The Binge Problem: Cracking OTT strategy amid content fatigue

The Binge Problem: Cracking OTT strategy amid content fatigue

How it Works

Supreme Court upholds dual taxation on broadcasters; liable to pay both service tax and entertainment tax

Supreme Court upholds dual taxation on broadcasters; liable to pay both service tax and entertainment tax

OTT

The big screen comeback: Cinema chains bet on deals, discounts and refills

The big screen comeback: Cinema chains bet on deals, discounts and refills
Cable TV industry to meet MIB, will push for Broadcasting Services Bill

How it Works

Cable TV industry to meet MIB, will push for Broadcasting Services Bill

How it Works

MeitY gears up to tackle spam surge on OTT messaging apps; stakeholder consultations likely soon

MeitY gears up to tackle spam surge on OTT messaging apps; stakeholder consultations likely soon

OTT

Netflix's Amy Reinhard: Netflix Ads Suite will help us deliver better measurement, and more creative formats

Netflix's Amy Reinhard: Netflix Ads Suite will help us deliver better measurement, and more creative formats

Brand Marketing

Amazon’s ad gamble: Will Prime Video redefine OTT monetization in India?

Amazon’s ad gamble: Will Prime Video redefine OTT monetization in India?

POPULAR

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

Advertising

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

We will continue acquisition-led strategy in India: Havas Chairman and CEO Yannick Bolloré

Agency News

We will continue acquisition-led strategy in India: Havas Chairman and CEO Yannick Bolloré

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Meta’s policy shift could spark 30% surge in RMG ad spending in India

Advertising

Meta’s policy shift could spark 30% surge in RMG ad spending in India

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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