Prime Video launches NFDC – Cinemas of India as an add-on subscription
Prasar Bharati and Shucae Films OTT join forces; aims to boost WAVES OTT content portfolio
The remarks come as YouTube doubles down on its investment in creator ecosystems—especially in India, where Mohan recently made a high-profile appearance at the World Audio Visual Entertainment Summit (WAVES) in Mumbai.
From Binge to Breaks: How ads are redefining OTT viewing in India
Amazon doubles Prime Video ad load to 4–6 minutes per hour
