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ott-news

  • Balaji Telefilms bets big on OTT, YouTube to drive growth amid rising screen time

    Balaji Telefilms bets big on OTT, YouTube to drive growth amid rising screen time

  • Netflix and Spotify discuss partnership on live music content

    Netflix and Spotify discuss partnership on live music content

PVR INOX to add 200 screens in two years with Rs 400 crore investment: Sanjeev Kumar BijliSTORY OF THE DAY

PVR INOX to add 200 screens in two years with Rs 400 crore investment: Sanjeev Kumar Bijli

The expansion strategy will primarily focus on South India, with significant growth also planned in smaller cities and towns.

  • India Tour of England: Delhi HC grants 'Dynamic+' Injunction to JioStar to combat piracy

    India Tour of England: Delhi HC grants 'Dynamic+' Injunction to JioStar to combat piracy

  • Proxy advisors urge shareholders to block Zee promoters’ Rs 2,237 cr stake hike

    Proxy advisors urge shareholders to block Zee promoters’ Rs 2,237 cr stake hike

Featured

Over 50% of Prime Video Originals feature first-time talent

QUANTUM-BRIEF

Over 50% of Prime Video Originals feature first-time talent

Govt may exclude social media from Broadcasting Bill, stirring industry debate

QUANTUM-BRIEF

Govt may exclude social media from Broadcasting Bill, stirring industry debate

Prime Video launches NFDC – Cinemas of India as an add-on subscription

QUANTUM-BRIEF

Prime Video launches NFDC – Cinemas of India as an add-on subscription

Prasar Bharati and Shucae Films OTT join forces; aims to boost WAVES OTT content portfolio

QUANTUM-BRIEF

Prasar Bharati and Shucae Films OTT join forces; aims to boost WAVES OTT content portfolio

YouTube’s Neal Mohan responds to Netflix jibe: “Consumers decide what’s quality time”

QUANTUM-BRIEF

YouTube’s Neal Mohan responds to Netflix jibe: “Consumers decide what’s quality time”

From Binge to Breaks: How ads are redefining OTT viewing in India

QUANTUM-BRIEF

From Binge to Breaks: How ads are redefining OTT viewing in India

More from Storyboard18

Digital

Health ministry wraps final consultation on tobacco rules for streaming platforms

Health ministry wraps final consultation on tobacco rules for streaming platforms

Brand Marketing

NCLAT refuses to stay CCI penalty against UFO Moviez and Qube Cinema

NCLAT refuses to stay CCI penalty against UFO Moviez and Qube Cinema

Television

ZEEL, SPNI to piggyback on JioStar’s super injunction in piracy crackdown

ZEEL, SPNI to piggyback on JioStar’s super injunction in piracy crackdown

Brand Makers

Vijay Mallya 'humbled', 'overwhelmed' after podcast goes viral; some users call it 'image laundering'

Vijay Mallya 'humbled', 'overwhelmed' after podcast goes viral; some users call it 'image laundering'
India may lose up to 1.95 lakh jobs as Pay TV households fall to 70 Million

Digital

India may lose up to 1.95 lakh jobs as Pay TV households fall to 70 Million

Television

Pay TV households expected to plummet 36%; TV consumption may rise to 214 million by 2030

Pay TV households expected to plummet 36%; TV consumption may rise to 214 million by 2030

Digital

ZEE partners with Bullet to launch India’s first micro-drama app

ZEE partners with Bullet to launch India’s first micro-drama app

Digital

Netflix’s Ted Sarandos reflects on India strategy: 'Sacred Games may have come too soon'

Netflix’s Ted Sarandos reflects on India strategy: 'Sacred Games may have come too soon'
Amazon’s Ad Gamble: Why Prime Video is betting on commercial breaks in India

Digital

Amazon’s Ad Gamble: Why Prime Video is betting on commercial breaks in India

OTT

Vertical OTTs become new Ad frontier as brands seek curated, safe spaces

Vertical OTTs become new Ad frontier as brands seek curated, safe spaces

Television

One nation, one tax at risk: Experts warn as SC ruling creates chaos for OTT, Gaming industry

One nation, one tax at risk: Experts warn as SC ruling creates chaos for OTT, Gaming industry

Television

RCB win IPL: A historic victory and a streaming surge

RCB win IPL: A historic victory and a streaming surge

POPULAR

Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025

Digital

Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025

Opinion Trading platform is betting and gambling: MC Sarangan of TNOGA  at Storyboard18 DES 2025

Digital

Opinion Trading platform is betting and gambling: MC Sarangan of TNOGA at Storyboard18 DES 2025

Digital adex now accounts for over 55% of India’s M&E spend: MIB's Sanjay Jaju at Storyboard18 DES 2025

Digital

Digital adex now accounts for over 55% of India’s M&E spend: MIB's Sanjay Jaju at Storyboard18 DES 2025

Game on! Gaming creators bets gaming being India’s next creative economy

Digital

Game on! Gaming creators bets gaming being India’s next creative economy

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