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social-media

  • Britannia and Talented respond to greenwashing accusations

    Britannia and Talented respond to greenwashing accusations

  • Australia nears under-16 social media ban after age-check trial

    Australia nears under-16 social media ban after age-check trial

Is Snapchat's bid to attract Indian advertisers working?STORY OF THE DAY

Is Snapchat's bid to attract Indian advertisers working?

While platforms like Instagram, YouTube, and even homegrown players like Moj and ShareChat secure consistent ad spends, has Snapchat been able to break into the media plans of top marketers?

  • Chai stall or billboard? WhatsApp becomes ground zero for Meta's growing ad ambitions

    Chai stall or billboard? WhatsApp becomes ground zero for Meta's growing ad ambitions

  • WhatsApp to introduce advertising in major business shift

    WhatsApp to introduce advertising in major business shift

Featured

IndiGo, SpiceJet, Akasa Air rally behind Air India after Ahmedabad plane crash

QUANTUM-BRIEF

IndiGo, SpiceJet, Akasa Air rally behind Air India after Ahmedabad plane crash

Scale AI's Alexandr Wang to join Meta's superintelligence mission; Jason Dorege to be interim CEO of startup

QUANTUM-BRIEF

Scale AI's Alexandr Wang to join Meta's superintelligence mission; Jason Dorege to be interim CEO of startup

France to ban social media for under-15 soon, Says Macron

QUANTUM-BRIEF

France to ban social media for under-15 soon, Says Macron

Meta launches AI-Powered video editing feature for everyday creators

QUANTUM-BRIEF

Meta launches AI-Powered video editing feature for everyday creators

Malini Agarwal moves on from MissMalini Entertainment

QUANTUM-BRIEF

Malini Agarwal moves on from MissMalini Entertainment

Masked rioters loot Zara store in Los Angeles amid violent anti-immigration protests

QUANTUM-BRIEF

Masked rioters loot Zara store in Los Angeles amid violent anti-immigration protests

More from Storyboard18

Digital

Kerala High Court to hear PIL against 'unfair' multiplex ticket pricing

Kerala High Court to hear PIL against 'unfair' multiplex ticket pricing

How it Works

A growing bond at what cost? How AI chatbots are mining emotions on social media

A growing bond at what cost? How AI chatbots are mining emotions on social media

Brand Makers

Raj Shamani: Podcaster basking in the virality of his Vijay Mallya interview

Raj Shamani: Podcaster basking in the virality of his Vijay Mallya interview

Digital

Delhi Court issues notice to Mohak Mangal and Google in fresh ANI case

Delhi Court issues notice to Mohak Mangal and Google in fresh ANI case
Coffee Raves brew a new morning culture in Indian cities

Digital

Coffee Raves brew a new morning culture in Indian cities

Digital

CCPA warns e-comm firms over “dark patterns”; self-audit within 3 months

CCPA warns e-comm firms over “dark patterns”; self-audit within 3 months

Brand Marketing

Tesla sheds $380 billion in value, posting largest market loss of 2025

Tesla sheds $380 billion in value, posting largest market loss of 2025

Brand Marketing

Parle-G in a warzone: Gaza child’s favourite Indian biscuit now costs Rs 2,300

Parle-G in a warzone: Gaza child’s favourite Indian biscuit now costs Rs 2,300
'You may call me a fugitive. Where is the chori?': Vijay Mallya apologises for Kingfisher collapse, rejects ‘chor’ label

Brand Makers

'You may call me a fugitive. Where is the chori?': Vijay Mallya apologises for Kingfisher collapse, rejects ‘chor’ label

Social Media

Epic bromance over: Donald Trump vs Elon Musk war goes nuclear on social media

Epic bromance over: Donald Trump vs Elon Musk war goes nuclear on social media

How it Works

AI Agents are the new power users of the internet. Are brands ready?

AI Agents are the new power users of the internet. Are brands ready?

Social Media

'We can give you a chair': Toxic boss's message to injured employee sparks internet outrage

'We can give you a chair': Toxic boss's message to injured employee sparks internet outrage

POPULAR

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Agency News

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Is Snapchat's bid to attract Indian advertisers working?

Advertising

Is Snapchat's bid to attract Indian advertisers working?

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Meta names Arun Srinivas as the Managing Director and Head for India

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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