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Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

India's Got Latent Row: Supreme Court allows Ranveer Allahbadia to resume podcast amid controversy

STORY OF THE DAY

The Indie Ad Revolution: 'Item numbers' to 'pretainers', what's happening with indie ad shops?

Clients, creativity, talent and compensation - independent ad firms' founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

Storyboard18 DNPA Conclave: Experts weigh in on opportunities and challenges of AI’s expanding role in media

Govt advocates effective monitoring of AI regulation, fair compensation for media houses: Storyboard18 DNPA Conclave

Featured

QUANTUM-BRIEF

EU's Michael McNamara: Key challenge in AI regulation is balancing innovation with copyright protection

QUANTUM-BRIEF

Member of the European Parliament Brando Benifei: AI content needs transparency rules

QUANTUM-BRIEF

Dabur India's Rajiv Dubey explains how honey regained consumer trust with AI

QUANTUM-BRIEF

Media leaders weigh the promise and perils of Artificial Intelligence in Media at Storyboard18 DNPA Conclave

QUANTUM-BRIEF

Global top researchers involved in assessing 67 proposals for domestic AI foundational model: Abhishek Singh, MeitY

QUANTUM-BRIEF

Without fair compensation, quality journalism will be compromised: Sanjay Jaju at Storyboard18 DNPA Conclave

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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social-media

The Indie Ad Revolution: 'Item numbers' to 'pretainers', what's happening with indie ad shops?

Featured

QUANTUM-BRIEF

EU's Michael McNamara: Key challenge in AI regulation is balancing innovation with copyright protection

QUANTUM-BRIEF

Member of the European Parliament Brando Benifei: AI content needs transparency rules

QUANTUM-BRIEF

Dabur India's Rajiv Dubey explains how honey regained consumer trust with AI

QUANTUM-BRIEF

Media leaders weigh the promise and perils of Artificial Intelligence in Media at Storyboard18 DNPA Conclave

QUANTUM-BRIEF

Global top researchers involved in assessing 67 proposals for domestic AI foundational model: Abhishek Singh, MeitY

QUANTUM-BRIEF

Without fair compensation, quality journalism will be compromised: Sanjay Jaju at Storyboard18 DNPA Conclave

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