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interviews

  • Retrospective GST and offshore gambling are twin threats for gaming: EY’s Ashish Pherwani

    Retrospective GST and offshore gambling are twin threats for gaming: EY’s Ashish Pherwani

  • Reddit’s Durgesh Kaushik on bringing Sachin Tendulkar onboard and building India’s digital cricketverse

    Reddit’s Durgesh Kaushik on bringing Sachin Tendulkar onboard and building India’s digital cricketverse

'Don’t want to be a small client in a very large agency': Timex Group MDSTORY OF THE DAY

'Don’t want to be a small client in a very large agency': Timex Group MD

The company spends ₹55–60 crore on marketing, so they choose mid-sized agencies where their business matters. "We don’t want to be a small client in a very large agency where we’re not a priority," says Deepak Chhabra, MD, Timex Group India.

  • Orient Electric CMO: Digital spends tripled, set to hit 60% of marketing budget in 2 years

    Orient Electric CMO: Digital spends tripled, set to hit 60% of marketing budget in 2 years

  • Personalisation is first and foremost a people problem: BCG's Mark Abraham and Aarav Singhal

    Personalisation is first and foremost a people problem: BCG's Mark Abraham and Aarav Singhal

Featured

BSC's Shantanu Deshpande on betting big on "Make in India" for sustainable grooming's future

QUANTUM-BRIEF

BSC's Shantanu Deshpande on betting big on "Make in India" for sustainable grooming's future

Nalanda, love letters, Ratan Tata: Ideas and ideals intersect at Storyboard18 Delhi Literature Festival

QUANTUM-BRIEF

Nalanda, love letters, Ratan Tata: Ideas and ideals intersect at Storyboard18 Delhi Literature Festival

Amazon ad revenue jumps 19% to $13.92 billion

QUANTUM-BRIEF

Amazon ad revenue jumps 19% to $13.92 billion

PVR INOX CEO Gautam Dutta on the next big leap for multiplexes in India

QUANTUM-BRIEF

PVR INOX CEO Gautam Dutta on the next big leap for multiplexes in India

'Big Tech must pay its fair share', says Michael McNamara, Member of EU Parliament at Storyboard18 DNPA Conclave

QUANTUM-BRIEF

'Big Tech must pay its fair share', says Michael McNamara, Member of EU Parliament at Storyboard18 DNPA Conclave

'Great creativity alone won’t drive sales', says Lim Seob Chung of Cheil SWA

QUANTUM-BRIEF

'Great creativity alone won’t drive sales', says Lim Seob Chung of Cheil SWA

More from Storyboard18

Advertising

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

Interviews

2025: Building Learning Organisations, emerging brands, India stack and more...' says Unny Radhakrishnan, Digitas India

2025: Building Learning Organisations, emerging brands, India stack and more...' says Unny Radhakrishnan, Digitas India

Brand Makers

2025 - The Year Of...: AI-driven features making OTT platforms more inclusive, says ZEE5's Manish Kalra

2025 - The Year Of...: AI-driven features making OTT platforms more inclusive, says ZEE5's Manish Kalra

How it Works

2025 - The Year Of.. : Advocating for regulatory changes in private radio industry, says Nisha Narayanan of Red FM

2025 - The Year Of.. : Advocating for regulatory changes in private radio industry, says Nisha Narayanan of Red FM
2025 - The Year Of...: Strategic pricing, agility, and cost optimization, says Castrol MD Kedar Lele

Brand Makers

2025 - The Year Of...: Strategic pricing, agility, and cost optimization, says Castrol MD Kedar Lele

Brand Makers

Axis Max Life's Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Axis Max Life's Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Brand Makers

Axis Max Life's Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance

Axis Max Life's Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance

Brand Makers

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year
India is at the heart of Airbnb's global expansion story: Amanpreet Singh Bajaj

Interviews

India is at the heart of Airbnb's global expansion story: Amanpreet Singh Bajaj

Brand Makers

‘We prefer doing L&M deals in the domestic market,’ says Saurabh Kalra of McDonald's

‘We prefer doing L&M deals in the domestic market,’ says Saurabh Kalra of McDonald's

Interviews

WokTok to generate 8-9% of VRB's overall revenue by FY27, says Veeba's Viraj Bahl

WokTok to generate 8-9% of VRB's overall revenue by FY27, says Veeba's Viraj Bahl

Interviews

India among Landor's top three markets by size, opportunities but lags in revenue: Christian Schroeder of Landor

India among Landor's top three markets by size, opportunities but lags in revenue: Christian Schroeder of Landor

POPULAR

Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025

Digital

Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025

Opinion Trading platform is betting and gambling: MC Sarangan of TNOGA  at Storyboard18 DES 2025

Digital

Opinion Trading platform is betting and gambling: MC Sarangan of TNOGA at Storyboard18 DES 2025

Digital adex now accounts for over 55% of India’s M&E spend: MIB's Sanjay Jaju at Storyboard18 DES 2025

Digital

Digital adex now accounts for over 55% of India’s M&E spend: MIB's Sanjay Jaju at Storyboard18 DES 2025

Game on! Gaming creators bets gaming being India’s next creative economy

Digital

Game on! Gaming creators bets gaming being India’s next creative economy

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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