open menuopen menu open menu
  • Latest News
  • Brand Makers
  • Gaming News
  • Media News
  • Special Coverage
  • Quantum Brief
  • #FreeOurSkylines
  • Watch.Listen
  • Latest News
  • Special Coverage
  • Advertising
  • Agency News
  • Media
    • Television
    • OTT
    • Digital
    • Social Media
  • The Visionaries
  • Brand Marketing
  • Gaming News
  • Interviews
  • Young Guns
  • About us
  • Storyboard18 Awards For Creativity
  • Power of Purpose
  • Digital Entertainment Summit
  • Share the Spotlight
  • Global Pioneers Summit
  • The Visionaries
  • DNPA
  • Home
  • interviews

Interviews

  • Asian Paints' Amit Syngle hits out at competition: ‘We can only set a trend; others will make the case study'

    Asian Paints' Amit Syngle hits out at competition: ‘We can only set a trend; others will make the case study'

  • Asian Paints open to expanding BCCI deal into WPL and IPL: Amit Syngle

    Asian Paints open to expanding BCCI deal into WPL and IPL: Amit Syngle

Inside Bisleri’s Brand Playbook: From in-house creative muscle to premium play and global expansionSTORY OF THE DAY

Inside Bisleri’s Brand Playbook: From in-house creative muscle to premium play and global expansion

"We want to deepen our connection with pop culture, build stronger relevance with Gen Z, and enhance our premium and global appeal", says Malhotra.

  • Tech Mahindra unveils refreshed brand identity, raises digital ad spends by 15–20% to signal AI-era reinvention

    Tech Mahindra unveils refreshed brand identity, raises digital ad spends by 15–20% to signal AI-era reinvention

  • Riding on GST 2.0 boost, Mercedes-Benz India eyes ‘best-ever’ festive season with 25% higher ad spends

    Riding on GST 2.0 boost, Mercedes-Benz India eyes ‘best-ever’ festive season with 25% higher ad spends

Featured

AI phones, Rs6-crore discounts and digital-only ads: Inside Realme’s festive playbook

Brand Marketing

AI phones, Rs6-crore discounts and digital-only ads: Inside Realme’s festive playbook

EXCLUSIVE: "There is no race for Dentsu’s International business", says Sir Martin Sorrell of S4 Capital

Brand Makers

EXCLUSIVE: "There is no race for Dentsu’s International business", says Sir Martin Sorrell of S4 Capital

“Focus on what you can control”: Inside the leadership mindset of WPP Media’s Prasanth Kumar

Brand Makers

“Focus on what you can control”: Inside the leadership mindset of WPP Media’s Prasanth Kumar

'Training for transformation': Prasanth Kumar on WPP Media's people and tech-led playbook for clients and growth

Brand Makers

'Training for transformation': Prasanth Kumar on WPP Media's people and tech-led playbook for clients and growth

Prasanth Kumar: India set to climb WPP Media’s global ranks with responsible growth

Brand Makers

Prasanth Kumar: India set to climb WPP Media’s global ranks with responsible growth

Exclusive: WPP Media's Prasanth Kumar on India, AI, accountability, growth and transformation

Brand Makers

Exclusive: WPP Media's Prasanth Kumar on India, AI, accountability, growth and transformation

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN
logoimage

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

Partner with Us:

For sales and collaboration queries, reach out to

Vishakha.Deshmukh@nw18.com

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

follow us
about us
terms of service
privacy policy
Contact us
explore
    quantum brief
  • brand makers
  • how it works
  • watch.listen
  • youngguns
  • the visionaries
  • Authors
  • Brand Blitz Quiz