Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Leander Paes has made a comeback, smashing it out of the park with renewed energy. And Andre Agassi took to social media to praise it. His unfortunate opponents? An army of pesky mosquitoes that tried to smash and volley but eventually fell at the hands of the master. His performance saw a host of Indian sports stars such as Sania Mirza, Harsha Bhogle, and Abhinav Bindra cheer on as set after set saw Leander press every advantage. And it was all for CRED UPI.
In addition to a new redesign of the QR code scanner, CRED will extend its rewarding experience to every transaction on the platform during the cricket season, not just credit card bills.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.