ADVERTISING

Advertising

Flipkart’s Star-Studded Big Billion Days'25: 11 celebrities, bigger ad push, and doubling down on digital

Brand Makers

WPP COO Andrew Scott to retire after 27 years; will continue as Senior Advisor

Agency News

Advertising group Dentsu considers selling overseas operations

Advertising

Asia Cup 2024 ad rates surge up to 40%; tournament set to cross ₹1,200 crore in revenues despite RMG platforms exit

Advertising

Sun TV Network posts ad revenue of Rs 1,441 crore in FY25; Cricket income falls to Rs 642 crore

Advertising

When Mentos lit the spark: The classroom ad that revived a brand

How it Works

Shah Rukh Khan, Deepika Padukone, Hyundai execs named in Rajasthan fraud case over alleged vehicle defects

How it Works

Why reach and impressions aren’t enough anymore: WPP Media’s Amin Lakhani on media’s next big shift

How it Works

Rise of the Attention Economy: Why marketers are rethinking metrics, media and creativity

Advertising

Celebrating Bappa: How brands are tapping into festive emotions

Agency News

Signpost India wins 9-year exclusive Bengaluru Metro ad rights, Rs 700 cr revenue potential

Advertising

P&G Hygiene and Health Care spends Rs 430 crore on advertising in FY25

Brand Marketing

India’s Rs 5,562-billion jewellery market sees ad shift—Bluestone leads online, Titan & Kalyan boost spends

Advertising

Digital ads to surge 15% annually, led by mobile, reels, quick commerce and IPL

Gaming

Online Money Gaming Ban: Dream11 pulls down Ads, content from YouTube

Brand Marketing

Amul clears air on Mascot’s origins after viral claim; says ‘not inspired by Shobha Tharoor’

Brand Marketing

CCPA fines VLCC Rs 3 lakh for misleading ads; warns beauty clinics against false claims

How it Works

Curse of India’s Cricket Jersey?: Beyond the sponsorship jinx behind Sahara, BYJU’S and now Dream11

How it Works

Shubman Gill’s brand value soars 3X in 3 years; now pegged at Rs 130 crore

Advertising

Lawyers move Madhya Pradesh HC against celebrity-led ads promoting online legal services

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

explore

quantum brief

brand makers
how it works
watch.listen