ADVERTISING

Advertising

Zomato's 'Fuel Your Hustle' campaign highlights the real ingredients for success

The ad film features an ensemble cast with names like Shah Rukh Khan, Mary Kom, AR Rahman and Jasprit Bumrah. The film spotlights their journeys, marked by humble beginnings, and unwavering discipline.

Advertising

WPP Media agencies dominate India media billings with $6.6bn in 2024: COMvergence

Media billings for IPG Mediabrands and Publicis Media in 2024 stood at $2.0 billion and $1.7 billion, respectively.

Brand Makers

“This Isn’t an Ad.” Deepinder Goyal shares new Zomato ad ft. SRK, AR Rahman, Jasprit Bumrah,: WATCH

The new Zomato star-studded ad features Shah Rukh Khan, AR Rahman, Mary Kom and Jasprit Bumrah.

Advertising

Pan masala OOH spend up ₹50 Cr, Delhi-NCR leads with 20% share

Experts reasonably suggest that 10–15% of a major brand’s ₹400–550 crore annual ad budget (i.e. ₹40–80 crore) is allocated to targeted, high-impact OOH campaigns during key periods with brands like Vimal, Kamla Pasand, Rajnigandha investing heavily in OOH campaigns.

Brand Marketing

Quick-commerce's ad fee toll: Are Zepto, Blinkit, Instamart squeezing out small D2C brands?

Despite arbitrary and mandatory platform fees, including ads and visibility payments, sellers said they would continue to turn to quick commerce players due to a shift in consumer preferences towards instant delivery.

Brand Marketing

Global Ads Spotlight: The Internet was wrong - and this campaign made it right

A billion people, a UN-backed push, and a viral CTA - how Correct The Internet used smart design and smarter storytelling to force Big Tech to confront its gender bias. Read and watch in our Global Ads Spotlight column.

Brand Makers

Tata Starbucks' 'Take a Blonde Turn' campaign highlights the brand's craftsmanship and customisation

Set inside a Starbucks store, the film opens with a young woman ordering a Blonde Almond Flat White, and swiftly translates into showcasing the other cafe moments.

Brand Makers

Bobby Deol becomes brand ambassador of J. Hampstead

Bobby Deol, fondly called ‘Lord Bobby’ by his fans, embodies the brand’s values of timeless elegance, refined craftsmanship and modern sophistication.

Advertising

TNRERA cracks down on misleading real estate ads to protect homebuyers

Under the new rules, developers are now required to clearly display their name, office address, contact information and the exact location of the project as approved in the sanctioned layout.

How it Works

India’s EV adex surges 30% y-o-y despite supply chain issues and 75% cut in Chinese rare earth exports

Electric vehicle advertising is surging with EVs set to cross 50% of auto adex by FY26 but supply chain volatility, import dependency, and critical material shortages threaten to derail long-term momentum.

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