ADVERTISING

Digital

Google to retire ad sharing feature, signaling full shift toward asset-based advertising

Google will retire ad sharing in the Google Ads API in October 2025, signaling a full transition to asset-based ads and requiring advertisers to adapt workflows or face campaign disruptions.

Brand Makers

Ad-maker Prasoon Pandey to direct his first feature film

“I really enjoy the kind of stories I get to do in Advertising, which is why I haven't done a feature film yet. So if I have to take a short break from ads after we are done casting, I was clear that it would have to be a story that's truly intriguing and unlike anything I've seen before."

Gaming

Global ad spend on gaming lags behind despite 3.4 billion players: Dentsu

Games are increasingly becoming social platforms in their own right. According to the report, 70% of gamers say games help them connect with others. Platforms like Roblox, Discord and Twitch play a central role in Gen Z’s social lives.

Brand Makers

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Cindy Rose has been appointed as WPP’s new Chief Executive Officer (CEO), effective September 1, 2025. The Microsoft exec succeeds Mark Read who will step down as CEO on the same date. Read will continue to work with Rose to support the transition until the end of the year.

Brand Makers

When Hexit’s ‘How to Kill a Mosquito’ brought glory to India at Cannes Lions

When the interactive print ad ‘How to Kill a Mosquito’ for the mosquito repellent brand Hexit was released in the mid-1990s, it was critically acclaimed, and received various honours, including a Gold Lion at Cannes. Storyboard18 reached out to the creative heads to understand the genesis of the campaign.

Brand Marketing

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

A bold packaging move by German retailer PENNY turned price transparency into a creative statement - and clinched the top Print & Publishing honour at Cannes. Read in our Cannes Lions Grand Prix Spotlight column.

Brand Makers

Volkswagen India ropes in Jasprit Bumrah for Golf GTI campaign

The company described the association as a “creative alignment,” underscoring shared values of accuracy, consistency and dependability.

Advertising

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

WPP has cut its 2025 outlook, citing weaker client spending and a tough macro environment, with revenue now expected to fall up to 5% for the year.

How it Works

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

While palm oil accounts for nearly 9 million tonnes of India’s 26 million tonnes annual edible oil consumption, it is increasingly portrayed as unhealthy by brands seeking to differentiate themselves. IFBA officials argue this narrative ignores evidence-backed benefits including palm oil’s balanced fatty acid profile, zero trans fats, and vitamin E compounds that support heart and neurological health.

Advertising

Tips Music's adex rises 69%; music revenue accounted for Rs 310 crore in FY25

During the fiscal year 2025, Tips Music registered a net profit of Rs 166.5 crore, an increase of 30.98% compared to Rs 127 crore in FY24

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