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Agency News

Legacy crumbles, Indies surge: Omnicom–IPG deal resets the agency power balance

Brand Marketing

India's overseas tourism spend drops nearly 70% in 5 years; Foreign arrivals touch 205 lakh

How it Works

Rajya Sabha members demand ban on 'misleading' tobacco and liquor advertisements

Agency News

Steady Agencies > Big Networks : Marketers push back as agency turmoil threatens brand continuity

Digital

India’s internet advertising market to grow from USD6.25 bn in 2024 to USD13.06 bn in 2029: PwC

Advertising

Education sector leads print advertising with 17 percent share in Jan–Sep 2025: TAM

Agency News

Havas Play acquires British experiential agency Bearded Kitten

Brand Marketing

BCCI and adidas roll out team India’s T20 World Cup 2026 jersey

Advertising

Adani Group invites pitches for ₹500–600 cr integrated media mandate as it restructures communication strategy

Special Coverage

What the world’s most creative minds know: Timeless lessons from advertising, business, art and beyond

Advertising

‘How Will They Run Clients?’: Reddit’s advertising community erupts after Omnicom Town Hall; call merger rollout ‘a complete disaster’

Brand Marketing

Shah Rukh Khan sidesteps fan’s Pan Masala gesture request amid ongoing ad backlash

Advertising

Inside Omnicom’s Town Hall: Adamski confronts criticism, outlines new power structure after IPG acquisition

Special Coverage

Storyboard18 Awards For Creativity: The New Benchmark of Indian Creativity Has Arrived

Digital

Ad Agencies in Crisis: Brands demand 25% fee cuts as AI wipes out timelines and costs

Advertising

Omnicom’s Troy Ruhanen defends retiring DDB, FCB & MullenLowe: ‘Relevance matters more than legacy’

Agency News

Havas amps up AI and data firepower with acquisition of French data engineering firm Unnest

Agency News

DDB, FCB, MullenLowe Are Dead. Somehow, Lintas Lives.

Advertising

Cannes Lions unveils LIONS Sport to spotlight creativity’s impact on sports marketing

Digital

OpenAI tests ads on free ChatGPT, signalling the end of an ad-free era

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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