ADVERTISING

Brand Makers

InspiRAYtion 24: How to enter at an award show

Adman Rayomand J Patell in this week's InspiRAYtion explains that when entering a category, it is necessary to consider what the category even is, and if the work does not fit, one should not waste their effort by entering it there.

How it Works

Sundar Pichai to testify in Google search antitrust trial

The DOJ is seeking a court order that could require Google to divest its Chrome web browser and implement other changes. Their proposals include ending Google's payments to companies like Apple and Samsung to be the default search engine and mandating the sharing of search data with competitors.

Advertising

Remember the times when ZooZoos were all the rage?

Vodafone Essar’s egghead creatures with thinner limbs debuted on the screens during the second season of the Indian Premier League in 2009. Storyboard18 connected with Ogilvy’s former national creative director Rajiv Rao to know about the genesis of the ZooZoos.

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025 is more than a celebration of entertainment; it is a declaration of India’s intent to lead the next generation of global storytelling.

Digital

Meta reports strong revenue, shrugs off trade war jitters as advertising, AI investment surge

Advertising, which accounts for roughly 98 percent of Meta’s revenue, remains the company’s financial engine and critical to funding its expansion into AI.

How it Works

Yahoo DSP unveils conversion API for enhanced ad measurement

This latest offering from Yahoo DSP allows advertisers to directly transmit conversion events to the platform in real-time

Brand Makers

Varun Beverages' Q1 profit soars 35% to Rs 726 crore

The company's revenue from operations also demonstrated robust growth, reaching ₹5,567 crore, a 29 percent rise from the ₹4,317 crore reported in the first quarter of the previous year.

How it Works

PwC unveils new brand identity in first global refresh in over a decade

PwC will debut as the official consulting partner of Formula 1 this week.

Advertising

Nike faces criticism over marathon ad campaign amid global concerns on antisemitism

The slogan, featured on billboards saying “Never again, until next year” and “Never again, see you next year,” was part of Nike’s broader campaign “Winning Isn’t Comfortable”.

Advertising

Global Ads Spotlight: In Peru, a new path forward for the visually impaired with SightWalks

Can a sidewalk teach the visually impaired not just where to walk - but where they’re going? Peruvian cement brands Cemento Sol and Unacem understood that ‘tactile paving’ could only help to a certain extent.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN