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Advertising

Rs 133 cr penalties, 5 lakh+ samples tested in last 3 yrs: Govt cracks down on misleading ads, food claims

Advertising

Breaking: Indian Railways clocks ₹1,313 crore from station, train advertisements in five years

Advertising

Integral Ad Science launches AI assistant to streamline campaign setup, insights

Brand Makers

2026: The Year Of...: When applied intelligence takes over brand building, says Rana Barua of Havas India

Agency News

Omnicom–IPG merger has left clients in India discombobulated: Sir Martin Sorrell

Digital

No Ads without consent: NCLAT tightens rules on WhatsApp data use, extends norms to Meta’s Ad engine

Brand Makers

Publicis Groupe appoints Atique Kazi as CEO of Performics India

How it Works

Pantone announces Color of the Year 2026: What it indicates for brands and why the exercise continues

Brand Makers

Exclusive: PepsiCo’s high-speed F1 play - CEO Eugene Willemsen on the Mercedes partnership

How it Works

Many Indian brands often mistaken as global labels: Here’s why the confusion persists

Advertising

India’s CTV ad market set to hit ₹4.26 lakh crore by 2029, nearly half of broadcast TV

Special Coverage

Storyboard18 Awards for Creativity: A New Creative Standard for India

Advertising

India’s ad market set for 4.6% rise in 2025; Big techs dominate global $1.19 trillion spend: WARC

How it Works

EXPLAINED: How AI platforms are building the next big advertising economy

Advertising

Sting Energy releases two-second ad with Mercedes-AMG Petronas F1 Team

Advertising

AI-native advertising surges in India as report flags huge knowledge gap among consumers

Advertising

South Korea to mandate AI labels on digital ads amid surge in deepfake-driven scams

Digital

Google ads VP denies reports of advertisements coming to Gemini app in 2026

Digital

YouTube TV to launch genre-based plans in the U.S. next year

Advertising

Govt reveals over 1.6 lakh self-declaration filings for ads; compliance gaps under Supreme Court’s directive under scanner

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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