Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Dentsu X appoints Ritika Goswami as VP - Strategy
Ritika Goswami, who comes with 18 years of experience, previously worked at NielsenIQ as associate director.
Ritika Goswami started her career at Bennett Coleman and Co. Ltd. (Times Group) as assistant manager. From there, she moved to IMRB International, a market research, survey and business consultancy firm as senior research manager. (Representative Image: CoWomen via Unsplash)
Branding and marketing agency Dentsu X has appointed Ritika Goswami as the vice president - strategy. Previously, she held the position of associate director at NielsenIQ, a consumer intelligence company. Here, she led the all-India vertical handling FMCG, and alcohol beverages. She was also responsible for business reporting and revenue management.
Goswami comes with an experience of 18 years and started her career at Bennett Coleman and Co. Ltd. (Times Group) as assistant manager. From there, she moved to IMRB International, a market research, survey and business consultancy firm as senior research manager.
At Leading Edge, a global data, analytics and strategy consultancy company, Goswami was the senior account manager. She joined Kantar IMRB as the group account director where she headed the North India team that worked with FMCG, alcohol and durable clients. Further, she worked on new brand launches, right from conceptualization to design to communication strategy. She also carried out ethnographic and evaluation work for development sector clients.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.