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Disney+Hotstar has appointed Neha Sharma Katyal as director of agency sales. Previously, she was the director of sales at Spotify where she spent over six months. She announced her move via LinkedIn.
“My role as Director of Agency Sales is an exciting & evolving opportunity to contribute & develop the agency business while driving impact across massive sports & entertainment content. I'm particularly excited about working on the upcoming slate of Sports content from Asia cup , World Cup, Premier League & more,” read the LinkedIn post.
This is her second stint with Disney+Hotstar and Disney Star where she worked from 2014 to 2018.
Katyal comes with an experience of 15 years having started her career at Network18. She then moved to BBC Worldwide as West Sales Head. She has also worked with Twitter as a senior client partner, and her last position at the company was as the business head of India operations.
Big-ticket buying decisions now demand more than just logic and product specs – they require trust, emotional connection, and brand stories that resonate.
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