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Former Disney+ Hotstar EVP and Chief Marketing Officer Sidharth Shakdher has been appointed by ANI Technologies (Ola Mobility) as the global Chief Business Officer, as per industry reports.
Shakdher will manage Ola's revenue, growth, and marketing efforts in India and international markets for established mobility businesses and new businesses like e-commerce, the reports further stated. Verticals including growth, marketing, and new initiative functions across Ola globally will report to him.
Before Ola, Shakdher was part of the founding leadership team of Disney+ Hotstar and pversaw the platform's marketing, international growth, and D2C business.
Prior to Disney+ Hotstar, Shakdher was the head of marketing and growth at Amazon in Seattle.
Shakdher also worked as the category marketing head of Reckitt Benckiser, and has launched and established Dettol in the US personal care segment.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.