Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
Google promotes Mansha Tandon to Play's head of apps biz development for India, SEA, AUNZ
A tech marketer, Mansha Tandon has previously worked at Apple and PepsiCo.
Google has promoted Mansha Tandon to head of apps business development for Google Play in India, Southeast Asia and AUNZ.
In her previous role, Tandon was Head of Marketing, YouTube and Google Brand and Reputation for India. Tandon has also led marketing for YouTube’s slate of products in India across Main app, Music app, Premium, Shorts, and Kids app, to key audiences such as consumers, creators, and artists.
After "short stints and cameos" at Clemenger Group and Greater Union Cinemas in Australia and a summer at Morgan Stanley APAC, she returned to India to take up a role in FMCG sales at PepsiCo. "That’s where I learned what it takes to deliver frontline sales and revenue. Later, as brand manager of name-on-the-door brands Pepsi and Lay’s, I understood how to build on global legacy and add local & cultural relevance, without effing things up," Tandon has said.
During her stint at Apple, Tandon led Marketing for Apple Music and iTunes.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.