Brand Makers
CFOs breaking boundaries, crafting long-term strategies for organisational stability: Nidhi Mehta, GOZOOP Group
As per Nidhi Mehta, Director - Finance, GOZOOP Group, “A CFO should be made an integral part of all important decision-making of the agency. A combination of their brainstorming where marketers are driven by creativity and finance is driven by numbers and budgets, could lead to some amazing outcomes for both the client and the agency”.