Brand Makers
'Regional is the buzzword today': Ashish Sehgal on why language-first content is the future of India
Ashish Sehgal, Chief Growth Officer at Zee Entertainment Enterprises Ltd. (ZEEL), sat down with Storyboard18 for a candid conversation about the media network's rebranding, its evolving revenue streams, and why regional - or more aptly, language-based content is the true north for the business.