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National investment promotion and facilitation agency, Invest India has appointed Ravi Kathuria as its chief marketing officer.
Kathuria began his career at IQL and went on to work across Baan, SSA Global, CK Birla Group, Birlasoft, HCL Technologies, and PureSoftware.
In his previous role, he was an Advisor and Chief Marketing Officer at PureSoftware Ltd. As an SVP at Birlasoft, Kathuria was responsible for global marketing, alliances, business development, analyst and advisory relationships. With an extensive background in software products and services, Kathuria has a deep understanding of how technology can revolutionize business processes and elevate customer experiences.
Kathuria has a B.Tech. degree in Mechanical Engineering from the Indian Institute of Technology, Delhi. He has also pursued an MDP (Management Development Program) in Computer-Based Management DSS from the Indian Institute of Management Ahmedabad.
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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