Mihir Karkare departs from Mirum India after nearly 16 years

Karkare co-founded Social Wavelength in 2009, which would later become Mirum India.

By  Storyboard18| Jan 27, 2025 5:52 PM
Karkare was promoted to Managing Director in February 2024

Mihir Karkare, the Managing Director of Mirum India: A VML Company, has announced his departure from the company after nearly 16 years of remarkable contributions. In a LinkedIn post, Karkare shared that he is moving on from his role and is set to embark on a new venture in 2025.

Karkare co-founded Social Wavelength in 2009, which would later become Mirum India after being acquired by WPP just before the agency's fifth anniversary. Over the years, Karkare has played an instrumental role in building the company, leading it through key milestones and helping shape its reputation in the digital marketing industry.

Initially serving as co-founder and EVP, Karkare was promoted to Managing Director in February 2024. Throughout his tenure, he oversaw the company's growth, guided its expansion and built lasting relationships within the industry. Reflecting on his journey, Karkare expressed gratitude for the opportunities, achievements, and memories accumulated over the years.

"The last 16 years have been extremely gratifying, and I'm moving on with tons of memories, several milestones achieved, and learnings for a lifetime," he shared in his post.

His departure marks a significant turning point for both Karkare and Mirum India, as he prepares to start a new chapter in 2025. The digital marketing industry will surely be watching as Karkare transitions into his next endeavor.

First Published onJan 27, 2025 5:52 PM

SPOTLIGHT

How it WorksMIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

Read More

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.