Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
The Coca-Cola Company elevates Kaustubh Jha as global cricket lead
Kaustubh Jha began his career as a consultant (media and advertising) at WWF - India. Then, he went on to work across Lodestar Universal, MTV India and ESPN.
At ESPN, Kaustubh Jha managed the re-entry of the ESPN brand in the broadcast business in India and launched SONY ESPN in collaboration with Sony Pictures Network. He launched the only multi sports destination in India – ESPN.in.
Kaustubh Jha has been elevated to the position of global cricket lead at Coca-Cola Company.
Jha began his career as a consultant (media and advertising) at WWF - India. Then, he went on to work across Lodestar Universal, MTV India and ESPN.
At ESPN, Jha managed the re-entry of the ESPN brand in the broadcast business in India and launched SONY ESPN in collaboration with Sony Pictures Network. He launched the only multi sports destination in India – ESPN.in.
He co-developed and marketed content for ESPN’s digital platform ESPNcricinfo and ESPN.in - including live studio content for the online streaming of EURO 16, Australia Open etc. He launched ESPN Films - the critically-acclaimed, Emmy and Peabody Award-winning series of documentaries in India. Jha facilitated brand tie-ups with Facebook, Google, YouTube, Red Bull etc.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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