Nissan's director - marketing, Mohan Wilson to handle additional responsibility of corporate strategy
Mohan Wilson is director - marketing, product and customer experience at Nissan India.
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Mohan Wilson, in addition to continuing as director, marketing that included (brand / product / MarCom / CX), will now have the additional responsibility of corporate strategy.
Wilson has handled media planning and looked into automotive, electric vehicles, EV, product launch, strategy, e-commerce, advertising, product marketing, product management and marketing communications and strategy. He started his career at Gothaer AG and went on to work across AXA, Audi India, Audi AG, and INFINITI Motor Company.
As the head of global marketing planning at INFINITI Motor Company, Wilson was responsible for global marketing planning function reporting directly to Global Head of M&S Division. He planned and coordinated global marketing investments (HQ + Regions) for all marketing and sales functions across markets. He conceptualised data driven marketing strategy (precision marketing) with the objective of reaching customers throughout their journey based on data driven insights, personalization and a customer centric mindset. Wilson also facilitated global media business partnerships and projects with Renault Nissan Mitsubishi Alliance partners (Google, Facebook, Twitter).
In March 2024, Nissan Motor India appointed Saurabh Vatsa as Managing Director effective April 1, 2024. Vatsa was appointed as the company’s Deputy Managing Director on January 15 this year.
Vatsa reports to Frank Torres, President of Nissan India Operations and Region Divisional Vice President of Business Transformation (AMIEO), the automaker said in a statement. He succeeds Rakesh Srivastava who retired on March 31, 2024. "As we transition into a new phase of the transformation plan for India, we are assured of having an experienced and insightful leader in Saurabh Vatsa. He will build on the foundation laid by Rakesh and spearhead our next phase of growth," Torres stated.
Nissan has committed to invest Rs 5,300 crore in India as part of the Renault-Nissan Alliance and introduce more products for the Indian consumer as part of the transformation plan in 2023.
