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'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Ramya Venkat, who led Unilever as senior regional brand manager for Indulekha, has joined Abbott as director - integrated marketing.
Venkat shared, "As the song goes, every new beginning comes from some other beginning’s end. My time at HUL has been nothing short of remarkable and I want to thank everyone who has been a part of my journey. I’m excited for this next professional chapter I’m about to embark upon."
She started her career at Ogilvy & Mather as an account supervisor and went on to work across Johnson& Johnson, and then joined Unilever as assistant brand manager for Wheel, Sunlight and Magic.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.