Wavemaker's Vishal Jacob joins Choreograph India as President - AI & Digital Solutions

Previously, Vishal Jacob had led Wavemaker as the chief transformation officer.

By  Storyboard18| Apr 14, 2025 1:16 PM
Alongside this, Vishal Jacob will also be working very closely with the digital leadership across GroupM to craft integrated digital solutions and compelling narratives that connect data, technology, and creativity.

Vishal Jacob, who had led Wavemaker as chief transformation officer, has joined WPP's global data company Choreograph India as president - AI and digital solutions. In his new role, Jacob will be leading the AI charter for GroupM India, building and driving the adoption of their AI solutions, which empower their teams to drive smarter outcomes for clients.

He will also be working closely with the digital leadership across GroupM to craft integrated digital solutions and compelling narratives that connect data, technology, and creativity.

Jacob said, "As I step into this new chapter, I also want to take a moment to express my heartfelt gratitude to everyone at Wavemaker India. The last 4 years have been one of the most fulfilling and inspiring phases of my professional journey—thank you for the support, collaboration, and memories that will stay with me always."

Jacob began his career at Smile Interactive Technologies Group, and then moved to Mindshare Interaction. He went on to work across The Upper Storey, GroupM Interaction, and GroupM Maxus.

First Published onApr 14, 2025 1:00 PM

SPOTLIGHT

Brand MakersDil Ka Jod Hai, Tootega Nahin

"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."

Read More

The new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising

From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.